Monthly Archives: May 2009

Search Partner Network Mysteries Revealed

The AdWords Search Partner Network has been somewhat of a mystery to the owners of most AdWords accounts I’ve audited this year.

It’s been conventional wisdom that it’s worth separating Search Partners from Google (and separating both from Content/Adsense) … but as a matter of practice we find probably less than 5% of accounts are ever structured this way. (It’s a shame because you can usually find 10% to 20% savings)

Recently, Google’s evolution of the Search Partner network to include shopping feeds, and newer large properties has changed the game. Furthermore, it appears their fuzzy logic algorithms are sometimes causing some “bleed” between networks when one uses the standard separation method (setting one campaign to “Google” only, and another duplicate as “Google + Search”, … but bidding one penny lower on Search).

One very astute listener to our recent free MP3 “Maximum AdWords Results in Minimum Time” suggested to me that the concept of separating the two networks AT ALL was “out of date” due to the “bleed” between campaigns.  This concerned me, because it contrasted with the continued advice I’d been giving to make the separation.

So I put the team to the task of digging deep into dozens of reports to find out the answer.

If you want to know, you’ll just have to listen, and you might find a half dozen or so other “Mysteries of the Search Partner Network Revealed”.  (Rob, the low-key but brilliant gentleman interviewed, heads up our entire PPC  management department)


More Content Network Gold

This is a follow up AdWords MP3 to the previous Content Network call “The Content Network Curse” with our resident Content Network Exorcist.

The content network is the largest advertising network in the world.  Unfortunately, it’s also the most misunderstood.  In this NEW 25 minute interview,  you’ll hear an emerging leverage point for improving your ROI and profit volume from the content network … enjoy!

More Content Network Gold (Free MP3)

(If you’d like professional help with the content network, please visit )

To Make More Money Choose Fewer Keywords

Since every keyword is a unique “conversation” online,  it’s a mistake to go after too many of them, because you’ll never be the best at marketing to any particular story.  Please watch the videos to understand why:

Part One

Part Two

For more detailed information on precisely choosing your Single Most Important AdWords keyword please see the hyper-responsive marketing club.

To have leads and orders generated for you by PPC professionals, please visit