Monthly Archives: September 2009

Do You Hate This Too?

Know what I DESPISE?

The crazy selling philosophy in the marketing crowd of “Telling People What They Should Do But Not How To Do It”.

It’s a total perversion of the “free sample” idea.  I mean, if you owned an Italian restaurant, would you have someone standing outside giving free pasta samples with NO SAUCE?

Or it’s like the old joke about the guy who sold “brownies” made of cow dung at Yankee Stadium.  When people took a bite and said “this tastes like s___t!”, the purveyor says “it IS s____t!  Wanna buy a toothbrush for $20?”

Why would you want to do business like that?  Why would anyone WANT the customers who DID buy like that?

It’s a sado-masochistic game.

(Instead, you want to provide people with valuable but incomplete content.  You should have hundreds of people thanking you for the actual progress they made without paying you a dime.  It’s not just my personal opinion, it’s the right thing to do!)

Enough of my rant.

But I guess I finally realized I could stand up and say I’m different.  VERY different.  Dramatically different from the majority of the gurus you’ll find online today.

And I can kind of breathe again now that I realize I should be proud of it, not ashamed.

So since you’ve only got a few more hours to join my hyper-responsive club and lock your rate before the price increase tomorrow morning (as soon as I wake up and get on my computer),  I thought it was only appropriate to have Sharon interview me for a few minutes about this.

Listen to the free MP3 below please (bottom of post)… especially if you’re still on the fence.

And for the sake of completely embracing this new philosophy, let me repeat the 7 major reasons what I’m proving you in this club is dramatically different from anything else you’re considering:

1) WATCH A REAL BUSINESS BEING DEVELOPED: This club is one of the very, very few places you can actually watch a real business being developed from scratch. In other words, I don’t only TALK about what to do in some electronic classroom in the sky, I actually SHOW YOU me DOING it as I develop a REAL business.

2) GET 6 To 12 HOURS FOR 1/2 THE PRICE OTHERS CHARGE FOR ONLY ONE: While most other gurus are charging $97/mo for only an hour or two of THEORY, Glenn’s delivering virtually a whole seminar (6 to 12 hours/mo) for the same price

3) LEARN FROM AN AGENCY CEO: I’m not only a marketing educator, I’m the CEO of Rocket Clicks and I’ve seen hundreds of business models from the inside out. Which means, I don’t just guess about what’s working and what’s not, I’ve seen the dollars in vs. dollars out reports. I’m not talking theory!

4) I’VE LIVED IN THE REAL WORLD: I’ve consulted for dozens of real companies … Lipton, AT&T, Novartis, Panasonic, Whirlpool, Colgate-Palmolive, Bausch & Lomb, Nextel, etc. I might be known in our circles as “the guinea pig direct response guy”, but my techniques are explosive in these circles because they come from an entirely different industry.

5) I’VE DONE WHAT I’M TEACHING: I’ve launched over 17 markets profitably, the vast majority of which had nothing to do with the IM crowd. I’m not a guru who’s done nothing but be a guru.

6) I’M HONEST: You won’t get rich next month using my work. It’s not even within the realm of possibility. But you WILL learn how to build a secure foundation for your business so it can grow and grow and grow.

7) YOU’LL LEARN A DIFFERENT WAY TO THINK ABOUT MARKETING: Perhaps most importantly, I’ll teach you a different way to think about marketing which will last you a lifetime.

COURTESY NOTICE:  TODAY is the LAST day you can join the hyper responsive marketing club and LOCK IN the $39.95/mo. RATE.  The price goes up as soon as I wake up and get on my computer tomorrow morning.

Have a great evening,

Dr. G :-)

Perry Marshall – Jack Born Says…

Below is an MP3 Jack Born (Perry Marshall’s Affiliate Manager) sent me without solicitation the other day.   (NOTE: it’s only 2 minutes long, just click the play button at the bottom of this post)

COURTESY NOTICE:  Tomorrow is the LAST day you can join the hyper responsive marketing club and LOCK IN the $39.95/mo. RATE.  The price goes up as soon as I wake up and get on my computer Tuesday morning.

Now, here are seven reasons my club is dramatically different than anything else you’re considering:

1) WATCH A REAL BUSINESS BEING DEVELOPED: This club is one of the very, very few places you can actually watch a real business being developed from scratch. In other words, I don’t only TALK about what to do in some electronic classroom in the sky, I actually SHOW YOU me DOING it as I develop a REAL business.

2) GET 6 To 12 HOURS FOR 1/2 THE PRICE OTHERS CHARGE FOR ONLY ONE: While most other gurus are charging $97/mo for only an hour or two of THEORY, Glenn’s delivering virtually a whole seminar (6 to 12 hours/mo) for the same price

3) LEARN FROM AN AGENCY CEO: I’m not only a marketing educator, I’m the CEO of Rocket Clicks and I’ve seen hundreds of business models from the inside out. Which means, I don’t just guess about what’s working and what’s not, I’ve seen the dollars in vs. dollars out reports. I’m not talking theory!

4) I’VE LIVED IN THE REAL WORLD: I’ve consulted for dozens of real companies … Lipton, AT&T, Novartis, Panasonic, Whirlpool, Colgate-Palmolive, Bausch & Lomb, Nextel, etc. I might be known in our circles as “the guinea pig direct response guy”, but my techniques are explosive in these circles because they come from an entirely different industry.

5) I’VE DONE WHAT I’M TEACHING: I’ve launched over 17 markets profitably, the vast majority of which had nothing to do with the IM crowd. I’m not a guru who’s done nothing but be a guru.

6) I’M HONEST: You won’t get rich next month using my work. It’s not even within the realm of possibility. But you WILL learn how to build a secure foundation for your business so it can grow and grow and grow.

7) YOU’LL LEARN A DIFFERENT WAY TO THINK ABOUT MARKETING: Perhaps most importantly, I’ll teach you a different way to think about marketing which will last you a lifetime.

COURTESY NOTICE:  Tomorrow is the LAST day you can join the hyper responsive marketing club and LOCK IN the $39.95/mo. RATE.  The price goes up as soon as I wake up and get on my computer Tuesday morning.

Have a great evening,

Dr. G 🙂

Adwords 2.0 – Escape the Keyword Candy Store

Terry Dean on the Hyper Responsive Keyword Process (after consulting with ME  for a full day on all his Adwords questions and concerns):

  • If you’d like to thoroughly absorb the application of hyper-responsive principles to keyword selection and AdWords 2.0, the BEST place to start in my materials is the hyper-responsive club
  • COURTESY NOTICE #1:  I’m raising the price on the hyper-responsive club on Tuesday (9/15/09). I’ve been delivering more than 5 times the amount of material most educators provide for less than half the price… and if you’ll excuse my immodesty, I HAVE shared some VERY  significant breakthroughs which no one else previously taught.   In short, I’ve got one of the lowest attrition rates for a monthly club in the whole industry… for very good reason.   So if you’re at all interested, now’s the time to LOCK IN your rate … and beat the hyper-responsive club price increase this coming Tuesday!
  • COURTESY NOTICE #2: On Tuesday 9/15/09  I’ll also be raising the price of my personal coaching board for very similar reasons but you can lock in your rate beforehand.  If you haven’t reviewed the letter for a while, you’ll note I’ve changed the structure of the coaching system this week to in order to allow people to MOVE FASTER THROUGH MY SYSTEM.  (Hyper-responsive club members often inquire how they can “buy ahead” several months, but I don’t allow that without personal supervision. (Painful experience has taught me people take business killing shortcuts when they get 6 months of material at a time… then blame me for the results… which is why the only way I allow people to move faster is on my personal coaching board)
  • The above video was first published on Terry Dean’s blog.  (If you’re not reading it, you’re really missing out… besides being a good friend, Terry’s one of only 5 internet marketers I bother paying much attention to at all, and one of only 3 newsletters I subscribe to.  I’ll let you guess at the others below in the comments if you like)
  • If you’d like your PPC managed for you –> www.RocketClicks.com

 

Note: “AdWords 2.0” is not an official term used by Google, Inc.   “AdWords” is a trademark of Google, Inc.

Transferring Your Previous Success

Here’s something few people talk about.

To have an atomic impact on a market, you need to bring success principles from ANOTHER industry, or those unique to your past… things which your competitors are ignoring while busily copying one another in a frenzied act of “marketing incest” (thanks to Fred Gleeck for teaching me the term)

In this FREE 12 minute MP3, I’d like to talk to you about HOW you might go about finding these principles in YOUR industry, and give you a few examples of how I’ve done it right here with this internet marketing list for clarity.

Also in this short MP3 is a key factor I haven’t talked about before.  You’ve heard me discuss the importance of identifying and answering “point of difference” benefits rather than just FAQs.  But you haven’t heard me talk about HOW to answer them so you stand out not only by being the one vendor to provide solutions no one else is providing, but by taking a unique psychological market position on top of THAT platform.

It’s just 12 minutes, really worth listening to now, in my humble opinion 🙂

PS – I’m raising the price on the hyper-responsive club this coming Tuesday. I’ve been delivering more than 5 times the amount of material most educators provide for less than half the price… and if you’ll excuse my immodesty, I HAVE shared some VERY  significant breakthroughs which no one else previously taught.   In short, I’ve got one of the lowest attrition rates for a monthly club in the whole industry… for very good reason.   So if you’re at all interested, now’s the time to LOCK IN your rate … and beat the hyper-responsive club price increase this coming Tuesday!

PPS – On Tuesday I’ll also be raising the price of my personal coaching board for very similar reasons but you can lock in your rate beforehand.  If you haven’t reviewed the letter for a while, you’ll note I’ve changed the structure of the coaching system this week to in order to allow people to MOVE FASTER THROUGH MY SYSTEM.  (Hyper-responsive club members often inquire how they can “buy ahead” several months, but I don’t allow that without personal supervision. (Painful experience has taught me people take business killing shortcuts when they get 6 months of material at a time… then blame me for the results… which is why the only way I allow people to move faster is on my personal coaching board)

PPPS – Last, I released a new product with Terry Dean last week called Adwords Bulls Eye.   (IMPORTANT: hyper-responsive club members should NOT purchase this unless they do not object to a great deal of overlap in material.  This product is essentially a full day consultation I gave Terry Dean on how hyper-responsive principles apply to AdWords markets)

5 Unusual Books Every Marketer Should Read

As a marketer, you’re probably used to being urged to read classics like the Robert Collier Letter Book, Cialdini’s “Influence: The Power of Persuasion”, Joe Sugarman’s “Advertising Secrets of the Written Word”, etc.

All great books.

But how will you get a competitive advantage if all you read is what YOUR competitors are reading?

Here are 5 unusual books from my psychology background with direct implications for us as marketers :

  1. Making Things Better by Making Them Worse“: (Alan Fay).    Why?  Because marketers tend to become constrained by their own thoughts.  It’s VERY easy to become myopic and stuck in your own head while you’re looking for the “right” answer, but it turns out, one of the best ways to find the right answer is to look for the wrong one!   This is a psychological treatise, not a marketing book, but it’s very valuable for marketers
  2. Rational Recovery (Jack Trimpney).    Why?  This book will sensitize you to the fact that an entire industry, in fact an entire country can be factually wrong, yet get dramatically swept away with a philosophy or “truth”.   The vast majority of the world now supports the 12 step model of recovery, yet there’s really NO scientific evidence for this model.  It succeeds due to it’s viral nature.  (Please Note: there ARE very valuable things going on in the recovery movement… the point here is that everyone has assumed evidence which simply doesn’t exist). Similarly, there are marketing “facts” which everyone assumes and passes on due to their viral nature and simplicity.  “Your prices must end in $7s” (I’ve often  seen round numbers do MUCH better), “You should test everything” (there’s a significant cost of testing in both time, money, and effort which is sometimes outweighed by what you can accomplish more quickly and less expensively with intuition and research), etc.
  3. Cats Cradle”  (Kurt Vonnegut).  Why?  The moral of the book is “People should live by the myths which make them happy and kind, regardless of their truth”.    This has profound implications for how you think about communicating with your list.  Because every market has fantasies and wishes about IDEALIZED solutions to their problems, and corresponding REALITIES which grate against these.  Determining how, when, and why to give people the truth without losing their interest is an art form.  Think about this while you read this very entertaining, fast moving short story
  4. A Journey Through Your Childhood (Christopher Biffle):  Why?   Because marketing to your list effectively requires nothing less than fully bearing your soul… you need to know the full essence of your being, including (and perhaps especially) the powerful stories which have made you who you are.
  5. Neurotic Styles (David Shapiro):  Why?   Neurosis pervades all factions of society today, and you’ll definitely be dealing with neurotic people as prospects and customers on a daily basis.  It’s one thing to see their responses in surveys and/or listen to them in telephone interviews.  It’s quite another to know what they MEAN and how you can help them AND help yourself as a marketer simultaneously.   No one explains neurosis better for the lay public than David Shapiro… even 20 years later, this is still one of my favorites.

Enjoy 🙂

PS – I’ll be opening my business coaching practice to just a few new clients on Jan 1st, 2016.
I haven’t done this in almost three years because there’s only one of me and it’s pretty rare that anyone wants to leave.  I am doing so now, notwithstanding the above, because I’ve become a little rusty in working with NEW people, but find myself responsible for training and certifying other business coaches to do this… it seems only right.  This may be the VERY LAST time I open for new business coaching clients… so if you’re interested, well, now’s the time.  Click here to read more

Adwords Position Surprises

Two surprising revelations regarding adwords position  today on the Rocket Clicks Blog:

Is it ever possible that your position in adwords will move DOWN when you INCREASE your bids?

Is it possible that conversion rates don’t vary as much by position as we’ve all previously thought?

Definitely worth reading!

Dr. G 🙂

PS – I released a new Adwords product with Terry Dean on Thursday called Adwords Bulls Eye.  The introductory $30 discount will expire on Tuesday, so if you’re interested, now’s the time to grab it.  (IMPORTANT: hyper-responsive club members should NOT purchase if they will object to a good deal of overlap in the subject matter.  The product is essentially a full day consultation I gave to Terry Dean about how the hyper-responsive principles apply to Adwords.  Oh, and while I’m talking about the hyper-responsive club, please note the price will be increased mid-month, so if you’re interested, now is the time to lock in your rate)

PPS – In response to questions about my infrastructure (largely from beginners) I’ve also added some resources to the products page of this blog.

PPC DONE FOR YOU

EVERYTHING DONE FOR YOU

DO IT YOURSELF

PRIVATE COACHING WITH GLENN

The Faster, Easier Way to Profits

There’s a VERY important insight which pervades and ties together everything I’ve done. It took me a long time to really “get it” myself.

I’ve had hundreds of students come to me with some variation of the following “You’re obviously the guy to work with for building a solid foundation for a long term, profitable, growing business. But who do you recommend to make money NOW? I NEED money NOW!”

For the answer, please listen to the free mp3 below.

PPC DONE FOR YOU

EVERYTHING DONE FOR YOU

DO IT YOURSELF

PRIVATE COACHING WITH GLENN

Excel Tricks for AdWords

With just a few Excel techniques you can master in an hour or two, you can save literally hundreds of hours in AdWords.  Watch the free videos below to see how 🙂
(You should also Download the Excel Sheet from the Videos Here so you have the formulas and examples to work with on your own computer, and a higher quality screen to look at!)

PART 1

PART 2

PART 3

PART 4

PART 5

Download the Excel Sheet from the Videos Here

PPC DONE FOR YOU

EVERYTHING DONE FOR YOU

DO IT YOURSELF

PRIVATE COACHING WITH GLENN

Chilli Pepper Mango Marketing

Do me a favor please.

Go get a fresh mango and throw a liberal glob of chilli pepper and sea salt on it.

Sounds absolutely disgusting, right?

It’s NOT.  In fact, it’s rather amazing, and the unusual combination of flavors will light up your mouth with a relatively low calorie treat that will surprise and delight you.  It’s also got a liberal dose of antioxidants and vitamins.   And it’s SIMPLE.

Trust me, you’ll love it.

Now, here’s the marketing analogy.

The BEST marketing surprises you with ingredients no one else would think to combine, in a delightfully simple and easy to implement fashion.  For example…

Everyone else tells you you’ve gotta have the fanciest digital camera with hundreds of features, as many megapixels as possible, and more buttons than you’ve got fingers.  Then along comes the FLIP phone with a single record button, no fancy features, anda direct USB connection to your computer.  Boom!  Marketing sensation.

Everyone else tells you to use sophisticated bid management software, long tail databases, and endless keyword tools to optimize your AdWords account.  But I insist 90% of entrepreneurs are better off sticking with the FREE Google tool, choosing ONE keyword conversation, and learning to manage it with HUMAN attention.

See what I mean?

So… what surprisingly simple, counter-trend elements can YOU combine to surprise and delight your market?

Food for thought.

Dr. G 🙂

The Marketing Continuum

Not enough people, in my estimation, are paying attention to the marketing continuum which goes from “learn how to do it” to “coach me” to “do it for me”.

In this free mp3, Sharon and I discuss how you might apply this to your business, and how it applies to ours.

Enjoy 🙂

PS – IMPORTANT: Speaking of personal coaching, I’m raising the price for my personal coaching board in less than 2 weeks, or when we hit 30 members, whichever comes first. Same for the hyper-responsive marketing club… two weeks or another 100 members, whichever comes first. Some people get angry when I give notice of these things, but more people get angrier when I don’t… and I think it’s only fair to let people who’ve been sitting on the fence have a chance to LOCK IN the lower rates.

PPS – If you’re paying attention for your own membership sites and coaching programs, this ALSO rewards your more loyal, early adopters.  (And, launching at lower rates with progressive price raises later on gives you more traction ability to test and optimize your sales process early on with real buyers, which takes a lot longer at higher price levels and lower transaction volumes)