Monthly Archives: September 2014

Irresistible OFFLINE Offers

I know this is hard to believe for us internet marketing junkies, but there really are people who make millions¬†OFFLINE too ūüôā

I met Steve Rifkin in the gym.

We both go to this masochistic exercise class where a crazy ex-police Sergeant (among others) beats the hell out of us and insults us for an hour.  If we complain it, it gets worse.  But we both keep coming back.

Now, I’m not sure¬†exactly what the correlation of this kind of class is with success, but¬†I think the density of extremely accomplished entrepreneurs there is a lot higher than what I’ve seen at most internet marketing seminars. ¬†A lot…

Maybe it has something to do with having the fortitude to keep challenging yourself to get better and better…

Or maybe it’s a perverse¬†drive to enjoy the pain in a sick kind of a way…

But these are a group of VERY successful people, many of whom run multi-million dollar businesses.   The thing of it is though, most of them are OFFLINE marketers.  They own construction services, hardware stores, car washes, etc.

Sharon and I went for a hike with Steve and I over the summer, during which I had the opportunity to grill him about his background.  It turns out he started and built out a set of SEVEN car washes in the area and blitzed them full of customers.  He now works as a Vice President for Spectrum Marketing, a $50,000,000 direct marketing company which specializes in OFFLINE media.

So of course, I took the opportunity to interview him about his secrets to success…

And what I learned was VERY intriguing…

Have a listen and give us some feedback please.

Trying to bring you something different.

Onwards and Upwards!

The Very Good Dr. G ūüôā

PS – If you decide to call Steve, please let him know you heard this interview and I’m sure he’ll make an extra effort to help.

 

 

 

What Are Your Three Power Skills?

Back when I was a first setting out to make my mark in the business world¬†(you know, like when dinosaurs roamed the earth and we’d just barely given up 8-track tapes) I had a serious conversation with myself…

“Self”, I said, “You can’t know everything in this world. ¬†What are the three areas¬†which are truly the source of your power?” ¬†Not power in a “Mighty Morphin Power Rangers” sense of the word, but the kind of real-world, practical power upon which I could build my foundation.

At the time the answer was psychology, computers, and statistics. I’d been raised in a family of psychologists and “worked” in my Dad’s practice. ¬†(I put worked in quotes because I didn’t get paid…and I also got SO¬†much more out of it than my peers who worked at McDonalds or the ice cream store!)

So there was no psychology book I didn’t want to read, no seminar I didn’t want to go to, and no psychotherapist who’s brain I didn’t want to pick for at least an hour… So psychology definitely was one leg of the triangle.

In both college my professors noticed and rewarded me for my quantitative abilities. ¬†They trained me to hone this into an ability to INFER causality in human behavior rather than asking it directly…

I therefore attended a “Scientist-Practitioner” oriented graduate school where experimentation and research methods were emphasized…

They taught me how to “get the soul in the machine”…these days what we would call “Thin Slicing” life and analyzing it with numbers. ¬†We did esoteric things like code¬†the mother-infant bond microsecond by microsecond. At the time I actually thought it was stupid…

Until the computers analyzed the numbers and lit them up like a firefly in July.  They told a story no human eye could reveal in no uncertain terms. Hence, computers and statistics entered my power fields.

So, at an early age I was convinced the place I’d get a real edge over my peers in the business world was by making a serious, lifelong study of psychology, computers, and statistics.

Looking back on it, this was an incredibly valuable decision. Having this filter from which to view the world…

Knowing¬†the skills and knowledge base I personally wanted to expand…

They all provided me with a tremendous focal point that truly has given me an edge over the competition. Moreover,¬†the three are so much more powerful when combined…

Computer Geeks rule the world (and yes, I AM a Geek trapped in a Jock’s body!)¬† But they’re becoming progressively more plentiful. ¬†And as most of the literally thousands of stellar programmers on my lists will tell you, it’s not enough to be talented with code. Inferential statistics is a very powerful science. ¬†Yet there aren’t too many millionaire stat professors¬†coming out of even our most prestigious¬†universities.

And don’t even get me started on the financial rewards of psychology. ¬†A good psychologist STILL only gets a salary of about $80,000…and maybe only 10% of them become entrepreneurial enough to develop their private practices into the multiple six figure range twenty or thirty years into their careers.

But when you COMBINE these three power skills, magic starts to happen. Nobody expects someone who’s good¬†with computers and statistics to also have the sensitivity, insight, and psychological fortitude to¬†see what’s going on inter-personally at the highest level. It’s at the intersection of these skills (and knowledge bases) that the real power lies.

And I’m so happy I made the decision to focus on and develop them early in my life.

Now, I’ve got to tell you I did NOT develop all of them in the exact direction I imagined starting out… I originally thought I’d be designing inferential human studies for large corporations for the rest of my life…and anyone who knows me knows I got burned out of that in 1998 when Bausch and Lomb made me fly back and forth to Tokyo for a one hour meeting in a 36 hour time frame. ¬†(At least I got to eat the world’s best sushi!) And I’d never have guessed my study of psychology would¬†lead to doing so much copywriting and product development… but it did.

But¬†that question I asked myself sitting all alone in my room 25 years ago still turned out to be one of the most important questions anyone ever posed to me…

So now I’m asking YOU…

What are your three power skills? I’d really like to know!

Upwards and Onwards…

The Very Good Dr. Glenn ūüôā

PS –¬†I know modesty isn’t one of my power skills. ¬†But honestly, screw modesty…I’ll take success over it any day! PPS – Enrollment in the Coaching Academy is open this week. ¬†If you’d like to meet some very special people and get help to identify your own power skills (including the opportunity to work with me personally in live webinars once a week…and my darling wife twice a week), maybe you should consider taking the $25 trial?