Are You a Marketing Junkie Without a Home?

Are you a marketing junkie in search of a home?

I’ve been teaching this stuff for almost 10 years now, and I’ve run into a lot of people who are utterly intoxicated with marketing… and I don’t blame them!  For people with a certain personality (including myself) the first taste of the idea you can create a tribe-building-money-making machine is enough to make you sell all your belongings, forget your old life, and dedicate yourself full time to its pursuit.

You mean I can build SYSTEMS which genuinely help people, connect them to each other, create appreciation for my own thoughts, opinions, and philosophies of life…and get paid for it separate and apart from the time I put in?    Why didn’t anyone send ME the memo sooner!!!???

But here’s the problem…

You’ve gotta have something to sell.  And that “something” requires systems of it’s own.  It turns out if you want to indulge your passion for marketing to its fullest, you might actually have to run a whole business…

Which means you need to keep track of finances, customer service, branding, legal issues, government regulations, managing team members, operational and delivery systems, technology, accounting and tax compliance, research and development, banking and cash flow management, and the opinions and needs of partners, spouses, and family.

Kind of ruins the mood, doesn’t it?

This is the reason I run into SOOOO many “marketing junkies without a home” in my line of work:  Genuinely proficient people who really DO know how to sell, but lack the time, energy, and resources to put the whole package together and run a business of their own.

It can be a little demoralizing… and at first these people start to think that perhaps what they’re learning about marketing is wrong.  Or that there’s some “secret sauce” they’re really missing.  Or that there’s “something wrong with them” and they’ll never get it…but inevitably it’s just that they fell in love with the sexy side of marketing and didn’t understand the size of the mountain they were signing up to climb as a full business owner.

Marketing is a sexy siren indeed!

Thankfully there’s a solution…and that solution is letting other people run their businesses while you coach them through their marketing.

Despite all the bad jokes about coaches, the truth is when it’s done right EVERYBODY wins.  That’s because a great business and marketing coach has the luxury of focusing all their efforts on THINKING about another person’s business.  They not distracted by the necessity of executing the work, managing the people, or spending the resources to accomplish the goals…

Sure the coach is accountable.  There’s nothing which makes a client leave faster than bad advice…but that’s much different than the natural disincentive which exists for a business owner to see what actually needs to be done.  When you’re the one who’s gotta lift the heavy weights, you tend to want to leave the gym.  There’s a reason people do better when they work with trainers… if you’ll permit the metaphor.

A great business coach is always in the business of showing clients “the next right thing” to do, regardless of how painful it might be.  And because “the next right thing” improves profits when you get it right, the owner’s all too happy to keep going.

Now here’s the best thing…

When you know how to identify and attract the right kinds of clients (established businesses–and there are millions of them–which meet a certain set of criteria) you’ll find EIGHT hidden profit opportunities just waiting for you “the business coach” to come in and create explosive growth. They’re almost always just sitting there waiting to be discovered.  Point them out and look like a genius.

All you have to do is pull one of these ideas out of your bag of tricks to immediately multiply the profits of your clients in your first couple of sessions.  Once your client has earned this kind of immediate return on investment—often even before they’ve paid your first month’s bill!—it becomes simple for them to justify paying your premium fees for years on end.

In fact, the marketing-junkies-turned-business-coaches who specialize in a particular niche, channel, etc are probably the people who go from zero to six figures fastest.

Which is why we’ve been hard at work creating a program to help YOU take your passion for marketing and turn it into a lucrative, fun, and rewarding career.  Just a peak at what you’ll get…

  • You’ll get to use OUR systems for attracting dream clients…
  • You’ll get to use OUR systems for multiplying their profits so they’ll be interested in paying your premium fees…
  • You’ll get to use OUR extensive training library to educate YOUR clients.  (Save a tremendous amount of time establishing trust and buy-in for your coaching process and business advice by simply pointing clients to the right link and letting them watch a video or read a cheat sheet)…
  • You’ll get to work with us personally each week to develop your own niche, marketing materials, and plan of attack…
  • And if you’re one of the 30 people to join us this fall, you’ll get a VERY significant Founder’s discount!

If you think you MIGHT be interested you should do two things right away:

Even if you don’t plan to work with us, I’d encourage you to watch the videos or listen to the MP3s.  Especially #2 about attracting dream clients.  You’ll be glad you did!

Onwards and Upwards (even if sometimes a little sideways)…

The Very Good Dr. G 🙂

 

 

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