Category Archives: AdWords Changes

AdWords Mobile and The Rocket Clicks Blog

Today, I want to alert you of a major new AdWords blogging initiative headed up by the Director of our PPC management department  at RocketClicks.com.   Each of our in-the-trenches ppc managers will be attacking critical AdWords and SEO issues such as (click the links below to visit the relevant topics):

– Targetting 405,000,000 people via AdWords mobile text ads
Avoiding Duplicate Content Penalties
– How Quality Score operates differently on Google’s Search Network

… and much, much more.

So get out your RSS readers, head on over to the new much more active Rocket Clicks Blog, and reap the benefits of a dozen search marketing professionals regularly revealing insights and tips you won’t see elsewhere.

AdWords Lobotomy

During the period of chaos when old models of the world recede, there’s always a feeding frenzy of profiteers and fame seekers who use the opportunity to “confuse and conquer”.

Take mental health, for example, in the mid 1930’s.  This was a time when superstition and witchery  had been debunked as the cause of mental illness, but real treatments  for obsessions, schizophrenia, and other more serious psychological problems weren’t yet available.

Enter one enterprising medical researcher from the University of Lisbon, Antonio Egaz Moniz, who, coincidentally, was one of the signers of the Treaty of Versailles (the treaty which ended the First World War).   He used his power and prestige during this confusing time to convince his colleagues to try an intriguing new technique …

If you had a patient who remained psychotic (or just unruly) despite other forms of treatment, why not just drill 2 small holes in their forehead and cut the connection between the prefrontal cortex and the rest of the brain.  Snip snip, chop chop, and you’re all set, right?

Later, a nice doctor by the name of Walter Freeman “improved” the technique by eliminating the need for such extensive surgery.  He figured out you could accomplish the same thing with an ice pick inserted above each eye, using only local anesthetic.

Dr. Moniz was eventually paralyzed when one of his former patients shot him in the back, but not before he won the Nobel prize, and introduced a barbaric technique inflicted upon literally thousands of patients.

How did this happen?

Chaos + Confusion –>  Blind Obedience to Authority with a System

Could it happen again?  You betcha.

As Web 2.0 takes hold in full force, you’ll hear dozens, if not hundreds of authorities present new marketing systems and business models.  Most people will scramble from one to the next, like sheep wondering which herd they should join.

I’d rather be confused than misled.

Here’s the truth.

No one knows what business model works in the Web 2.0 world yet.  The jury is out.

Really … no one knows.

It’s pretty clear that blogging software is  the dominant content management system, and that when done well, they provide conversion enhancement.  I’ve also seen value in monitoring Twitter feeds for keywords of interest … it’s a free way to immerse yourself in the natural conversation in your market.

But I’ve seen others who stick to the old model 100% and do very well.  (Except for thin sites trying to make it in AdWords … Google just doesn’t seem to go for this anymore)

And yes, AdWords is changing their interface and constantly upgrading their Quality Score algorithms.   But the principles behind successful AdWords marketing … relevance, tight campaign structure, and more relevance, relevance, and relevance followed through in the entirety of your sales funnel remains entirely the same.

No one fricking knows.

Can we all just agree it’s going to take a few years before we really know what’s best in the modern internet marketing environment?

Or are we going to allow some authority to convince us we need an AdWords Lobotomy?

Something to think about,

Dr. G 🙂

AdWords Quality Score Webinar Coming Up

I’ll make this brief.  We’ve got 9 full time people in the trenches of our AdWords management department at RocketClicks.com … these are people working 40 to 60 hours a week on real live accounts.

Who better to do a thorough analysis of AdWords Quality Score issues?

We’ll be recording an AdWords Quality Score Webinar shortly… but we’d like to know your toughest Quality Score issues.

Don’t hold back … and the more detailed you can be (especially with URLs for us to look at), the better job we can do.  Just LEAVE COMMENTS below with your toughest AdWords Quality Score issues and we’ll do our best to answer.

Oh … and watch your inbox (or subscribe to this blog) for the announcement if you’d like to be on the Webinar LIVE (limited number accepted).

Go!

More Adwords Changes – I Love!

ANOTHER Adwords change … and I LOVE it!

Used to be searchers “voted” on your ad by CLICKING, and, as all adwords users are familiar with, the higher your click thru rate, the lower cost will your traffic be, and the better your quality scores.

But here’s the news.  Adwrods seems to be testing the possibility of letting people REMOVE UNWANTED ADS ONE BY ONE.  (A tiny “x” on each ad appears – not on all results pages yet – probably still in Beta)

This might scare you … but let’s think it through.

What will the impact be?

– Less clutter of searcher screens by unwanted ads
– Users will think of the Google ads as a “sorting and screening” space … finding what they want more quickly
– Ad feedback will accumulate more quickly, since searchers can now effectively vote BOTH thumbs up (click) or thumbs down (remove).

Highly relevant ads prone to garnering more clicks previously will now get EVEN BETTER click through (less competition), and will RISE UP THE RANKS FASTER.  Less relevant ads will be devoured faster too.

Bottom line?

Adwords just got even more Darwinian and evolution now happens in double time.

Dr. G 🙂