Category Archives: Consulting

MP3: Targeting Your Ideal Consulting Client

Michael Zipursky of Consulting-Business.com is the “Consultant’s Consultant”…

He’s also a former coaching student, friend, and a serious man on a serious mission.

In this intriguing interview, Michael sheds light on the research process for consultants looking to attract more IDEAL clients.  He also reveals some subtle shifts in the hyper-responsive process which are definitely worth listening to.

Enjoy!

Dr. G ūüôā

All My Free Cheat Sheets, Mp3s, and Videos

Been cataloging and organizing the last 5 years of MP3 interviews, PDF Cheat Sheets, and Conversion Videos…

Thought I might as well give you the benefits of that too ūüôā

Right click the image above and you’ll get a PDF full of links to my BEST Cheat Sheets, Interviews, and Conversion Videos

It’s all my best stuff, all in one place!

(Don’t say I never gave you anything)

Now go turn some visitors into buyers, would you?

Dr. G ūüôā

PS – If you haven’t already joined the LIVE CONVERSION WEBINARS club, you should do so now. ¬†If for no other reason than (a) the “best conversion secrets of 2012” video is about to scroll out of the archived club recordings and become a $67 product in it’s own right; (b) the “Persuasion Architecture” bonus audio contains the crowning jewel of all my work for the past 8 years and (c) today you can still download both of these for less than five dollars

PPS – If you’ve been through the hyper-responsive club but never got around to implementing the work (or not quite as thoroughly as you wanted to)–OR–if you’re servicing clients and think whitelabeling Glenn’s hyper-responsive bulls eye research behind you might make you look stronger to your client… get your tuchas over to BullsEyeMaster.com

PPPS – If you’re spending more than $20K/month in paid advertising and would like my team to start optimizing your landing pages and conversion funnel FOR you, well, you may be in luck!

PPPPS – If you’ve got a system that converts really well online but you’ve got NO telephone follow up in place, you really ought to consider letting this funny looking phone genius do it for you on commission.

A ZILLION Ps S: ¬†Would much appreciate you SHARING this page, posting it in your forums, passing around the PDF by email to ALL your contacts, and telling your mama’s how cool it is to have Dr. Glenn’s stuff. (Not particularly modest, but hey, I’m too old for that)

VIDEO: Selling Coaching to Gonka-Bears

With everyone running around like a retarded goat ¬†saying ¬†they’re NEVER trading dollars for hours again, do you want to know what the SMART marketers are doing? ¬†Adding COACHING to their sales funnels, that’s what!

Watch this ULTRA SHORT VIDEO to see why now:

PS – Yes, I know the video has TEN reasons while it says SEVEN. So shoot me… I thought of three more while I was recording!

Monkeys, Sticks, and the True Nature of Insight

Are monkeys really capable of “insight?”

And what the heck does this have to do with making more profit in YOUR business anyway?

Listen and learn my friends ūüôā

www.GlennCoach.com

VIDEO: The Opposite of Glenn

So, in case you were wondering what it’s like to coach with Glenn, the best way I could describe it is the POLAR OPPOSITE OF THIS VIDEO:

See…

Even though I’m a psychologist by training…

And even though there are certainly elements of business coaching which require helping people overcome mindset and relationship issues…

The truth is that the vast majority of my coaching work is focused on solving business problems.

Not that I don’t value relationship coaching…

I actually kind of miss doing it in many respects. (I got a lot of “stories inside me” during those years… and it was amazing to me how many ways there were of solving life’s problems that you’d NEVER think of if you didn’t spend time speaking intimately with dozens of people every day)

But that’s simply not what I do now.

I help people build businesses, plain and simple.

Of course I’m kind, considerate, reasonably funny, and it’s not unheard of for me to spend a few minutes on the phone and/or Skype with my clients helping them with personal issues…

But let’s face it, you’re not following me here as a psychologist, you’re following me as a marketer.

And I’m a damn good one at that!

Anyway, I’ve decided to open the coaching program for a little while because I really like the people (and business opportunities) it’s brought into my life.

So if you’ve been thinking about it, well, then I just “really want to make that space in the universe for you

Dr. G ūüôā

WARNING: Analysis Paralysis Man – Watch Out!

Yesterday we started talking about the kinds of ¬†“traffic demons” people become vulnerable when they don‚Äôt understand the essence of¬†converting visitors into customers.¬† ¬†Because when you just don’t know what makes a site sell, you’re extremely susceptible¬†to thinking all you need is ¬†more traffic (or cheaper traffic). ¬†And this is how evil creatures like¬†seo scorpions, ppc piranhas, and social media snakes are able to make a good living.

Unfortunately there are many more internet demons you’ll face if you don’t know the 5 simple underlying principles of conversion. ¬†So today, let’s face off against…

Villian: Analysis Paralysis Man

Evil Motto: I’ve never met a problem more data couldn’t solve.¬† (Give me some money and I’ll be happy to waste weeks generating countless charts, graphs, and tables which will lead to an ever expanding list of questions, which of course will require more data to solve, etc.)”

Solution: Listen, I (Glenn) love data more than the next guy.¬† In fact, I spent a semester supervising graduate students at Yeshiva University on the ¬†“multivariate analysis of human behavior” via computer models.¬† But when it comes to internet sales you’ve REALLY got to be careful.¬† Because the ability to scientifically measure internet activity can create a dangerous vortex which sucks you into a paralyzing maze of meaningless numbers.

What you want are BIG SIMPLE TESTS with PRACTICAL IMPLICATIONS. Tests that focus on the fundamental elements of conversion. ¬† What are they? ¬†(1) The way you describe the problem you solve; (2) the unique selling proposition you make; (3) the amount of proof you provide (and the way you present it); (4) ¬†the specific offer you make, and; (5) the type of scarcity or reason to act now you’re using.

Screw the fancy analytics, heat maps, live-chats, uber-complex multivariate analyses, etc. UNLESS they’re designed to support a big simple test with a very clear and meaningful hypothesis. ¬†At least until until you’ve exhausted conversion bumps from testing the fundamental elements.

Read that again (I just saved you a good year of wasted time and/or money to pay for data gathering and analysis experts!)

Listen, you can clear away SO much confusion–and easily defeat a myriad of evil internet¬†villains–if you just master a few simple principles. And now you can watch me do it LIVE on site after site. ¬†(Get started as of the time of this post for less than $5)

Onwards and Upwards My Fine Marketing Friends!

NEW: Live Conversion Webinars 2x/mo with Glenn.
Watch me fix conversion holes in site after site.
Get started as of the time of this post for only $5

PPC Piranha(tm), SEO Scorpion(tm), Social Media Snake(tm)
and Analysis Paralysis Man(tm) are trademarks of Psy Tech Inc.

PPS – ¬†New “Done For You” Marketing Opportunities from Glenn…
(1) Let Us Get You More Compelling Proof
(2) The Weirdest Opportunity in the World (listen to the audio)

CHEAT SHEET: Supercharge Your Testimonials

This is a CHEAT SHEET I made for you to go along with the ¬†“testimonials that sell” MP3 and transcript.

What you might not know about my darling wife is that a good part of her consulting for Fortune 500 companies over the past 20 years has involved casting and spokesperson research for television commercials for big brands (like Excedrin, etc). ¬†She’s really developed an ear for what sells, but more importantly a PROCESS for interviewing customers to bring their testimonials to life, elicit every last benefit they derived from your product, and get them to EMOTE while describing their results.

This is information you won’t find elsewhere… I hope you enjoy it!

(NOTE: Sharon has a done for you testimonial service if you don’t wish to do this yourself)

Testimonials That Sell (Transcript)

Testimonials Done For You Service with Dr. Sharon Livingston

The other day I posted a popular MP3 about generating testimonials that sell.    You can still grab that interview with my darling wife Dr. Sharon Livingston here (testimonials that sell MP3)

Today I wanted to get you the “Testimonials That Sell Transcript“.

But MORE IMPORTANTLY, I wanted to be sure ¬†you had a chance to see the new LIVE “Make Them Buy” WEBINARS 2x/mo. offering I introduced on Thursday…

I’ll be providing live attention to help dramatically increase your sales!

Let me ask you a question…

How much would it be worth to double (or even triple)¬†response on your existing traffic?…

  • Where else could you expand your advertising if your¬†value per visitor were twice what it is now?
  • Which SEO service could you afford?
  • How much more could you outsource?
  • How much more FUN would it be to run your business¬†if you radically re-engineered the economics?

The truth is, EVERYTHING opens up when you’re the¬†best at turning visitors into dollars in your market.

Traffic techniques are an illusion… conversion is¬†THE magnet which tilts everything in the market in¬†your favor.

Now, I don’t mean to make it sound easier than it¬†is (I’m always the voice of reality, aren’t I?)…

But I HAVE ¬†spent the last two years studying conversion¬†principles to complement and supercharge everything¬†I knew how to do with research…

And I now find now I can often help people bump their sites in MUCH less time than it used to take.

More importantly, I ENJOY it.

It’s very gratifying to see people succeed…

To know I’ve (in many cases quickly) changed their lives.

Of course, I can’t promise you a rose garden…

But I’m quite dedicated…

And because I know people are struggling, and a lot of¬†you have asked for a way to get more LIVE contact with¬†me, I’ve decided to conduct bi-weekly group-mentoring¬†at an extremely low rate (you’ll be shocked). Of course, I’m NO saint, and I’ve got some selfish¬†reasons for doing this now too. (You can read them¬†all on the site.)

But the net-net is,  at least as of the time of this posting, you can get your questions answered LIVE for less than a $5 Starbucks Card

Onwards and Upwards,

Dr. G ūüôā

Live Attention |  Testimonials That Sell Service | Weird Opportunity MP3 | New Coaching Options

Adwords Consulting Auction Weirdness

OK, now I’ve seen everything. ¬†Howie Jacobson, author of Adwords for Dummies is auctioning a pay per click consultation on ebay. ¬†

But if you think about it, he’s got the value perception, now he’s adding scarcity and a deadline … I’m betting he drives his fees above his current rates this way, maybe it’s worth considering if you’re in a service business and you’ve got a list.

Anyway, this gives new meaning to the term “pay per click auction” ūüôā

By the way, active Rocket Clicks clients ¬†get MY personal consulting time at a discount. ¬†(It’s still pretty high end, … but it becomes a LOT more manageable for many people this way who otherwise couldn’t afford it)