Category Archives: Copywriting

Make More Money By Turning OFF Your Advertising

If the escalating expense, difficulty, and time to generate a high volume of profitable internet sales is crippling your growth–or crushing  your morale–I’ve got a very important audio for you to hear today…

Because it’s entirely possible that…

“You Can Make More Money by Turning Off Your Time Killing, Morale Crushing, Migraine Inducing, Pain-in-the-Ass Advertising System!”

Listen to this interview with Ryan Levesque, my partner in an extremely weird new marketing experiment which just might be your saving grace 🙂

MP3: Testimonials THAT SELL…

Testimonials Sell! (But Only If They’re Done Right)

Not every testimonial helps you sell. The ones that work support specific claims with specific results. And they’re expressed in compelling, emotionally contagious language…

(Note: Sharon’s now got a “testimonials done for you” service you should consider before she’s booked up!)

The truth is, satisfied customers want to help us. They really do. Because they “get it.” They know a great story about how you helped them will help you bring in more customers. And why not? You’ve made a difference in their business and their lives.

But customers aren’t copywriters. It takes time for them to think of what to say, and a lot of work to finally write it. It’s often a stretch for them that gets “back-burnered” because it’s frustrating and makes them feel inadequate…

Or else it does get done, but without the enthusiasm and specific results that make testimonials sell.

You see, even though your customers would be happy to sing your praises, they’re really not eager to write…

Plus, testimonials expose them to others, just like public speaking. Is it any wonder most businesses don’t have enough testimonials that sell?

In Today’s World Your Business is Nothing Without Proof

The internet has made prospects more skeptical than ever.

One of the best ways to overcome this is with testimonials, case studies and customer stories…

But most businesses have little to no compelling proof in their advertising. And while owners are baffled by poor sales, the #1 reason that reasonable people don’t purchase reasonable offers which genuinely would solve their problem is…

LACK OF PROOF.

Simply put, prospects assume you’re “guilty until proven innocent.” Especially today.

Well…

In this exciting audio, Sharon and I review some little known yet very powerful secrets for soliciting audio-testimonials THAT SELL.

Lean in and listen close…

And do it now…

Because this should be a breakthrough moment for you (really)…

All my best,

Glenn 🙂

Testimonials Done For You Service |  New Coaching Options

My Mom is Hotter Than Your Mom

My Mom is hotter than your mom…

My mom is hotter than your mom.  I don’t care how old she is or what day it is.  She’s just hotter than your mom, period!

Now, if it makes you uncomfortable to hear me say that, I’m going to bet you’re struggling with your bank account…

Because in order to SELL, you’ve really got to believe what you’ve got is “Da Bomb!”…

Better than everything else.

Not necessarily better than everything else, period…

But better than everything else for the particular desperate problem you’ve chosen to address in the market.

Is your product or service better than mine?

You’d better be willing to say yes–and then do everything in your power to make it TRUE–or else you’ll wind up working for me. (Which isn’t the worst thing in the world, come to think of it… but it kind of defeats the idea of what you’re trying to accomplish as an entrepreneur!)

My mom IS hotter than your mom.

Profound, isn’t it?

Onwards and Upwards,

Dr. G 🙂

The Club |   Personal Coaching (New Options)  |  A to Z Info Marketing for Beginners

PS – Later this week, or possibly early next I’m going to open several new high end services.  I’m also going to launch an interactive 2x/mo webinar at a ridiculously low price.  Keep your eyes open!  In the meantime, if you want to check out the weirdest service in the world, click here.

Direct Mail Cheats with Doberman Dan

So, here’s the deal…

Sharon’s dog says I’m officially an idiot, and this time he’s right!

I’ve got 4500+ valuable entrepreneurial BUYERS, and until recently I never sent them a direct mail piece.

My only solace is I know I’m not alone…

Every day I talk to internet marketers who’ve got hundreds, thousands, or even tens of thousands of happy buyers that they’ve never mailed to.

And it’s fricking WEIRD, know why?

Because we’re warriors at heart…

We tackle the most difficult technical hurdles day in and day out…

I mean, did you ever stop to think about how many frickin’ technical things you’ve got to know, and how many companies we have to coordinate just to make a single sale?

For example, I’m about to launch a new membership site (“Make Them Buy” – bi-weekly live group webinars… watch for it please)…

And in order to do so, I have to coordinate ALL the following companies and software:

  • WishList Member to run the membership site
  • ClickBank to process the recurring billing and run the affiliate program
  • Amazon S3 to serve the large files and video recordings
  • LinkLok to secure the S3 locations from theives
  • WordPress, so that I could run WishList Member
  • Aweber, to integrate with the membership email list
  • GoToWebinar to run the webinars themselves
  • And of course, my domain registrar and web host
  • Plus I have to know about 8 software packages and programming languages to put it all together (and  supervise others)…

Now here’s the thing…

I’m doing ALL this to get maybe a 1% conversion from internet prospects.  (Which, by the way,  in order to attract will require that I advertise using several more companies and technical systems)…

But for some reason people like you and I run like the plague from simply writing a letter, licking some stamps, and taking it to the post office to get response rates up 5 to 10 times better!  (Buyer mailings are like that… ask anyone who’s done it)

I dunno, maybe it’s because the lady behind the counter was mean to us when we were little.  (I distinctly remember a heavy set woman with a mustache…)

Or maybe it’s just because the word “office” is in post office, and we’re all totally allergic to anything associated with a traditional work environment.

But whatever the reason…

It’s FRICKIN’ DUMB!

Which is why I’ve been working with Doberman Dan.  He lived with Gary Halbert for 3 months.  He ran a multi-million-dollar business via direct mail.  He’s been at this for years…

And you know what?

Despite his frightening “Doberman Dan” moniker, the guy is really just a pussy cat.

This interview about how to cheat the learning curve in direct mail should really be a paid product.

The only reason it’s not is because both he and I are too busy to put together yet another package…

But I’ll probably get around to it sooner or later, so listen now while it’s free OK?

All my best,

Great Big Hairy Dr. Glenn 🙂
(Yes, I’m in a mood!)

PS –  Download the direct mail piece I sent to my customers here so you can follow along with the interview. (Links to Doberman Dan’s newsletter – www.KillerNewsletter.com — in both the audio and PDF are my  sneaky affiliate links of course)

PPS – How many buyers have you not been sending mail to?

What was Gary Halbert Like? (MP3)

Question for you today… what was Gary Halbert really like?

Well, if there’s one man who might know, it’s “Doberman Dan” Gallapoo!  Why?

Because he’s probably the ONLY protege’ of Gary Halbert to have actually lived with the guy for 3 months!

Dan’s also written copy  for:

  • MuscleMag International…
  • National Association of Professional Martial Artists (NAPMA)…
  • Flex…
  • Success…
  • The International Health, Racquet & Sportsclub Association Trade Magazine (IHRSA)…
  • Muscle & Fitness…
  • Men’s Edge…
  • IronMan…
  • Black Belt Magazine…
  • Muscular Development…
  • Reps!
  • Exercise For Men Only…
  • Natural Bodybuilding & Fitness…
  • Martial Arts Professional Magazine…
  • Small Business Opportunities…
  • Home Business Magazine…
  • The National Enquirer…
  • Weekly World News…

AND, he’s made millions in his own direct response business (having nothing to do with the make-money crowd)

Now, you might not really care what Gary Halbert was like drunk.  (I mean heck, he didn’t even have a reputation for being the most normal guy when he was sober, right?)

But you should care what Doberman Dan learned from Gary Halbert.  Things Gary never shared publicly.

And below you’ll find a full length interview with Dan all about things like…

  • The “Potato Box” Secret: Gary’s truly weird way of incubating million dollar ideas…
  • Why Copy Really Isn’t All That Important: amazing but true, and I agreed with him once he explained it…
  • WARNING: Your Response Rate and Refund Rate Don’t Really Matter Either: I agreed with him on this too!…
  • What It Was Really Like Being Tortured by Gary Halbert on a Daily Basis: and why Dan aggressively pursued ever more contact with Gary even though he’s NOT a massochist
  • The “incubation and assimilation” secret to finding the right story and constructing the right offer

Have a listen now while you’re here.

Enjoy,

Dr. G 🙂

PS – Dan writes a PRINT newsletter which is definitely worth reading.  I actually started reading it just to get a sense of the story-telling secrets he picked up from Gary (and also because Dan’s one of the very few people Terry Dean actually talks to in the internet marketing world).  But I KEPT reading it because he not only sucked me in with the stories, he made my head explode with business ideas in ways I wasn’t being stimulated elsewhere.  My sneaky affiliate link for the letter is www.KillerNewsletter.com

Glenn Livingston Arrested for Drinking

It’s 100% true…

Glenn Livingston was arrested for drinking on January 4th, 2012, and you can see his mugshot here.

It’s pretty scary what you can learn using Google Alerts!

Like most marketers, I have routine alerts out on my name, and for just a moment when I saw this come through I wondered if perhaps I’d been out on a bender I’d forgotten last week (even though I haven’t had a drink in 20+ years… not ’cause I’m an alcoholic–I detest that term–just because I find life more interesting and satisfactory without screwing with my mental state)

I also learned, of course, about the myriad of people stealing my products (we pursue them legally now), and a few things about yet ANOTHER Glenn Livingston who’s a pastor in Illinois up to some interesting things from time to time.

But none of these rather mundane results from Google Alerts come anywhere close to the REAL power of this FREE utility…

(Even though tracking your namesakes’ activities can from time to time generate an attention getting headline)

Because most marketers have absolutely NO idea how to use it…

The REAL way to leverage Google Alerts is to first know with crystal clarity EXACTLY what keyword defines your ideal prospect, plus a very small set of related keywords which surround it.  Taken together these become your “archery target”… the small space which defines EXACTLY WHO YOU WANT TO BE on the internet, and allows you to more or less ignore everything else.

Once you’ve done that, you can combine Google Alerts with Google Reader Feeds (and some anti-RSS-spam code) to automatically collect pretty much EVERYTHING that happens on the internet that’s relevant to you…

And stop getting distracted by everything else…

Which is the ONLY way to build a hyper-responsive marketing system in my humble opinion.

Have any of you found effective-yet-novel uses for Google Alerts we should know about?

Tell me, I’d like to know!

Dr. G 🙂

PS – I’m considering organizing my network and resources to build a “performance-pay-based-conversion boosting-done-for-you” service.  Curious if that’s of interest to any of my readers today

Weird Psychological Marketing Fact #1

I thought I’d end 2011 with a series of contrarian psychological marketing insights.  After all, what good’s  being a marketing shrink if you don’t get to talk about it, right?

Seriously though, there are a few things I think marketers casually banty about as if they were psychological fact which really bother me… And there are others which tell only HALF the story.

So let’s start there with…

UNUSUAL PSYCHOLOGICAL MARKETING FACT #1: “Impulse Isn’t Everything”

Impulse isn’t everything.

Yes, it’s true you’ve gotta appeal to the Lizard Brain with greed, lust, envy, jealousy, etc in order to induce action on your offer. (Which is one of the reasons I’m fond of saying “try to appeal to the lizard brain without seeming like a lizard”)

But the other half of the story is,  this only produces TRIAL BUT NOT NECESSARILY REPEAT…

Satisfying the lizard brain is only PART of what we need in this world…

As sappy as it sounds, the other half is help mastering our environments, our relationships, our place in society, and life as a whole.

Don’t get me wrong, you won’t get ANYWHERE trying to sell people self-actualization, self-improvement, or simple self-mastery solutions unless you can link them to the lizard brain…

It’s just that lizard brain satisfaction is a necessary but not sufficient condition for REPEAT purchase and customer loyalty.

So it’s not enough to sell luster and shine if you’re selling shampoo…

Or even to sell the emotional end benefit (I feel attractive)

To really take the market you need to sell the aspirational character… how your product is going to MAKE YOUR PROSPECT INTO THE PERSON THEY WANT TO BE…

Think L’Oreal “Because You’re Worth It”: when a woman buys L’Oreal, she’s not just trying to look sexy, she’s supporting a character trait which translates to self-care across a wide variety of life areas… she’ll also more likely invest in vitamins, a gym membership, life insurance, a spa, etc

Or think Gillette “The Best a Man Can Get”:  a guy’s not just buying Gillette razors to get the cleanest shave possible, or to attract a desired mate… he’s partaking of the best the world has to offer alpha males, and this informs WHO he wants to be across market categories

Or Intel “Intel Inside”:  when you buy Intel, you’re not just getting a high speed processor, you’re committing (whether you know it or not) to recognizing, developing, and leveraging the value of intelligence across many areas of your life…

Or Kodak “Share the Moments, Share the Life”:  when you buy Kodak, you’re not just getting sharp pictures, or even crystallizing memories… you’re committing to family and community as a value you want to demonstrate as a person… it enhances your sense of participation in life with others, and re-affirms your desire to build more of these relationships as part of WHO YOU ARE AS A PERSON…

See what I mean?

These brands engender MASSIVE REPEAT PURCHASE and loyalty because they’ve managed to integrate themselves with the user’s aspirational self image!

What you should be asking yourself now is, WHAT KIND OF PERSON DOES YOUR PROSPECT BECOME when they purchase your product or service?   Is your advertising set up to support this message?

Onward and Upward in 2012,

Dr. G 🙂

PS – When you join Hyper Responsive Marketing Secrets you affirm yourself as a person who gets enormous leverage for their  time  and consistently “organizes and executes around priorities” because you know HALF your profits are driven by only ONE in 2,000 visitors.   This radical paradigm shift not only transforms your business, but syncs with your commitment to apply the 80/20 rule throughout your life to achieve maximum results with minimum time.   Join now

PPS – Keep your eyes glued to your inbox for “weird psychological marketing fact #2”, coming soon.

My Dog is Better Than Your Dog

I know you’ll say this is thoroughly obnoxious, but I’ve got a strong marketing point, so please hear me out…

MY DOG IS BETTER THAN YOUR DOG!  (Really he is)

In his eleven and 1/2 years on this planet…

  • He’s kept me company while climbing  the highest mountains…
  • He’s been by my side in the depths of anxiety and financial despair…
  • He’s never even considered biting anyone (not sure he knows how)
  • He’s brought suicidal teenagers (and their moms) out of their deepest depression by doing nothing more than “knocking” on my office door and cuddling up to their knees…
  • He’s learned to open doorknobs…
  • He’s completely overcome his separation anxiety…
  • He’s taught me (and countless others) how to smile in a whole new way…
  • He’s kept me warm when the heat failed in January in New Hampshire…
  • He’s sniffed out a fire before it started…
  • He’s accepted a younger brother without fuss (well, OK, without too much fuss)
  • He’s helped me get to sleep many nights when Sharon was traveling…
  • He’s made me tens of thousands of dollars by letting me feature his picture in various specials and internet offers…
  • He survived Lyme disease (just like me)…
  • And he’s still going strong after 11 1/2 years.  (I just don’t know what I’m going to do when it’s his time to pass)

When people meet my dog they say “now THAT is a good dog!”, and they really mean it.  Some people have even commented “The only way you get such a good dog is by pouring all your love into him!”  (And they’re mostly right)

See?  My dog really IS better than your dog!

“HOW DARE YOU!”, you say?

“That’s just bragging, and bragging doesn’t work in life or in marketing”

“Dan Kennedy says ‘let them say it for you'” (don’t say it yourself).

But he’s only half right…

Because if you don’t 100% believe your dog (project, business, offer, etc) is far and away better than anything and everything else out there, you’re NEVER going to get people telling you it is.

The love, enthusiasm, passion, and heartfelt 150% commitment to (and belief in) your project MUST come from you first and foremost.. to the point that you almost can’t help bragging about it, or else nobody’s gonna “feel” it or “say it for you”, despite all the best testimonial collection techniques in the world, despite all the fancy technology which gets videos on your screen for pennies, and despite all the marketing books, courses, and seminars you’ve paid for.

You’ve got to KNOW in your heart of hearts that you’ve done more work than anyone else in the market, to understand the market better than anyone else, and deliver a benefit nobody else can (or will) deliver.

If you’re not willing to get out there and tell everyone how much better your dog is than theirs… why should anyone buy it?

So, how good is your dog?

(Go on, tell me, I really want to know!)

Dr. G 🙂

www.HyperResponsiveMarketingSecrets.com

PS – In the near future, I’m seriously considering “going dark” for two years to concentrate on serving the mental health community with my marketing skills.   (I’m getting older and feel a need to make more of a contribution… plus frankly, I spend way too much time TEACHING and not nearly enough time DOING these days… it’s becoming a little bit of a burden). Not saying 100% yet this is what I’m doing, but if and when I do I’ll be taking my products off the market and only existing customers will be able to access them… so consider this fair notice.  (To head off concerns, existing coaching clients needn’t worry)

2nd Most Unusual Jungle Marketing Idea Ever

* FREE PERRY MARSHALL WEBINAR:
February 2010 on the island of Maui, Perry Marshall unveiled a new technology for creating ad campaigns that stand out from everything else in the marketplace. The students he taught used his methodology to beat their own best ads, landing pages, and emails.  Powerful results started to emerge…
– One of his students was able to finally beat their previously “unbeatable” ad after spending $200,000 on Adwords traffic.
– Another student used the concept to increase his conversions by 79%.
But for the past several years he’s been selective about who got access to this technology.
Last week I found out that he’s telling the whole story for the first time – including his journal notes about how he came up with the idea.
The odd story behind it all is that he was on vacation in Costa Rica and was wandering through the forest admiring the efficiency of Mother Nature when all of a sudden he connected the dots to Google Adwords.
(If you know Perry – you know that it’s not at all weird for him to be thinking about Google Adwords while vacationing in the rain forest. For anyone else, very strange)
His notes are a bit cryptic but he’s doing a presentation next week and says he’ll also be
explaining his “Jungle Journal” in more detail in the coming days.
Here’s the link to Perry’s Jungle Journal notes:
* FREE PERRY MARSHALL WEBINAR:
Definitely worth attending in my book 🙂
(Of course, as you probably know, I’m also an affiliate, and you’ll be helping finance my “master plan” if you should buy anything after clicking and/or attending the FREE event)