Category Archives: Customer Service

All My Free Cheat Sheets, Mp3s, and Videos

Been cataloging and organizing the last 5 years of MP3 interviews, PDF Cheat Sheets, and Conversion Videos…

Thought I might as well give you the benefits of that too 🙂

Right click the image above and you’ll get a PDF full of links to my BEST Cheat Sheets, Interviews, and Conversion Videos

It’s all my best stuff, all in one place!

(Don’t say I never gave you anything)

Now go turn some visitors into buyers, would you?

Dr. G 🙂

PS – If you haven’t already joined the LIVE CONVERSION WEBINARS club, you should do so now.  If for no other reason than (a) the “best conversion secrets of 2012” video is about to scroll out of the archived club recordings and become a $67 product in it’s own right; (b) the “Persuasion Architecture” bonus audio contains the crowning jewel of all my work for the past 8 years and (c) today you can still download both of these for less than five dollars

PPS – If you’ve been through the hyper-responsive club but never got around to implementing the work (or not quite as thoroughly as you wanted to)–OR–if you’re servicing clients and think whitelabeling Glenn’s hyper-responsive bulls eye research behind you might make you look stronger to your client… get your tuchas over to

PPPS – If you’re spending more than $20K/month in paid advertising and would like my team to start optimizing your landing pages and conversion funnel FOR you, well, you may be in luck!

PPPPS – If you’ve got a system that converts really well online but you’ve got NO telephone follow up in place, you really ought to consider letting this funny looking phone genius do it for you on commission.

A ZILLION Ps S:  Would much appreciate you SHARING this page, posting it in your forums, passing around the PDF by email to ALL your contacts, and telling your mama’s how cool it is to have Dr. Glenn’s stuff. (Not particularly modest, but hey, I’m too old for that)

The Info Marketing Apocolypse

Ahhhh… remember the good old days?   When you could set up a “business” selling ebooks, CDs, and DVDs, on Google?  Maybe make them entirely downloadable, have your customer service person handle the complaints, and you just spent a little time each day managing your PPC account?

Info Marketing, that’s the dream.

Move some electrons from here to there and money winds up in your bank account.  (While you, of course, munch on Doritos and chase cheap thrills in God-knows what way suits you!)

Enter the Kindle, the economic crash, and the general education of consumers over time and…

Oh well, you know the rest.

It’s getting harder and harder to sell information products these days.


Except if you knew what information marketing was REALLY all about in the first place…

If you understood that the dissemination of information was really just a leveraged way to communicate with your market…

To build RELATIONSHIPS with your prospects…

And that you didn’t rely on information alone as a SUBSTITUTE for that relationship.

You see, smart marketers have only incorporated information products into a more traditional product funnel all along.

Because an introductory DVD which outlines the SYSTEM you’ve got for solving XYZ problem is really best suited to position YOU as the only one in the world to SERVICE THAT PROBLEM!

The key word being service.

I’ve come to MANY high end professionals like this…

My present monthly health coach, for example, is someone I chose after (a) reading a book on her philosophy; (b) joining a paid continuity club where I relentlessly consumed her philosophy, recipes, interviews, and more.  And I actually came to both Perry Marshall and Terry Dean only after a similar course of info-consumption. (I’ve been worth tens of thousands of dollars to each of them!)

Now, most people smitten with the information marketing dream don’t want to conceptualize it like this.  They want to hide behind the information.  At least twice a week someone says to me “I’ve been working so hard at doing X for years… so everything I do going forward from here on in is going to be an effort to productize this knowledge… I’m sick of trading dollars for hours”

Well I’ve got news for you Joe…

That’s a BIG meatball you’re asking the market to swallow!

Because while every new marketer I speak with gives me some version of being sick of delivering service, every consumer I speak with tells me they’re sick of marketers trying to hide behind info products.

So you do the math!

But take heart…

Because if you KNOW the right model…

If you’ve spent years trying to master information marketing, your skills will NOT have gone to waste, and you still CAN have the dream with free time, independence, and the money you want.

But you’ve got to add something to the mix…

For most businesses, this means HUMAN CAPITAL.

One of the most natural ways to do this is just SERVE the market with a completely done-for-you solution.  But unfortunately this is often VERY expensive, time consuming, and difficult to manage.

The sweet spot is COACHING… you serve the market by CUSTOMIZING a solution for each individual, but you’re not responsible for the work itself.

And when you do it right, you can LEVERAGE everything you know about info-marketing to achieve what you’ve been looking for all along in your business…

And you can even manage other coaches to free even more of your time. (As long as you keep the bar HIGH for the people you allow to coach for you… they DO have to be able to deliver the results you promise!)

Now, I’ve sold coaching in almost every variety you can imagine.  From  some of the MOST EXPENSIVE coaching ever (when I used to do corporate team building and name development workshops, sometimes for as much as $25,000 for a two day project) to hundreds of individual pay-as-you-go sessions, to a sold out monthly coaching board (

I’ve SUPERVISED many coaches to success to0 (both from a skills perspective, but also regarding how to market their practices).

Up until this point, I always recommended coaches work hard to sell FREE sessions using my stepladder system (bulls eye keyword –> opt in site –> dozens of content gifts –> contact for free session)

But THIS YEAR I’ve discovered a NEW model that makes the above look like a cheeseburger at La Fondue.

In fact, it’s so dramatically changed how I think about marketing a coaching practice that I’m recommending to all my coach-supervisees (with one minor exception), that they NEVER do another free session again!

On Monday (10/8/12), I’ll launch this program with Terry Dean, David Oliver, and Dan Gallapoo.

Watch your inbox for a special 50% off introductory price.

Onwards and upwards,

Dr. G 🙂

A Phenomenal Book with a Really Stupid Title

It’s unusual for me to recommend a book. Not because I don’t read them (I LOVE BOOKS!), but because my criteria for what constitutes worthwhile pass-a-long material is pretty high.

Moreover, when I DO recommend books, people tend to view it as an “all or nothing” recommendation. So if there happens to be 80% phenomenal content but one or two psychotic rants within the book, I wind up with people thinking there’s something wrong with me for suggesting it. Now I’m not saying there’s nothing wrong with me (my Mom will counter that for you in a heartbeat!), but people take my recommendations to mean I want them to “swallow the book whole”… and that’s a dangerous thing to do, even for the world’s greatest masterpieces.

It’s the rare person, indeed, who knows how to “separate the baby from the bathwater” in a book, and can take a recommendation from a trusted source in that light…

Nevertheless once in a while something comes along which makes me want to take the risk.

A mastermind buddy of mine bugged me to read this particular book for months, and at first I was just kind of annoyed. (Like you, probably, I’ve got a LONG list on my Kindle I’m itching to get to, so sometimes I cringe when someone wants to put one at the top of the pile)

But because this particular buddy has been very influential to me over the years…

Because he’s been a very good friend and teacher to ME…

I humored him.

And I have to say I’m thrilled that I did!

I wasn’t immediately thrilled, mind you… the first 75 pages or so are very typical, rah rah, get you excited about making lots of money kind of stuff. In fact, if it weren’t for the source of the recommendation I would never have gotten beyond this…

And the NAME of the book was, in my estimation, just plain stupid. It makes it seem like a bunch of “me too” prairee poop which generally makes me nauseous.

But once I got beyond these things…

I felt like I really understand what Jim Rohn meant when he said a book was the BEST return on investment you’ll ever get. “Someone puts 30 years of their life experience into 300 pages and sells it for $30”, was Mr. Rohn’s exact quote, I believe.


Wait for it…

Without further fan fare, the incredibly stupid name of this phenomenal book is…


Here’s a guy who lays out what it took to build a lead-generation company from the ground up…

With a distinctly different philosophy of business, customer service, and wealth acquisition.

And I’ve got to tell you, if you calculated the ratio of the number of times I plan to read any book to the “stupid-ness” of it’s title and then plotted the results on a two dimensional graph, this one would be a total and complete outlier.

But I’ve also got to tell you the title will grow on you as you go through the book.  As will the author.

Key insights which changed this old man’s perspective on a number of important issues were:

  • The critical difference between consumption vs. production focus as an entrepreneur…
  • The 5 criteria to build a business foundation that leads to a high-liquidation event…
  • How to use customer service insights to beat your competition…
  • When and how to ignore your competition…
  • The downside of business plans and business planning
  • And several more.

I have NO relationship with the author, just think it’s worth your time, despite the ridiculous title and the first 75 pages or so.

Like my grandfather used to say “Meg fractem un quano bezzo!”

Dr. G 🙂

PS – Been working on my product and service catalog lately.  More to come soon.  Have a look if you haven’t recently please 🙂

The Ultimate Customer Service

I challenge anyone to beat this customer service example.

Yesterday, Sharon and I went for a doctor’s appointment.  (We both work with two very special doctors in Maine who cured my Lyme disease after 10 years, completely removed my long standing migraine headaches, restored my energy, and basically gave me my life back)

Now here’s the thing.

We were supposed to stop at the Rite Aid and pick up a prescription to get an injection before the appointment.  We had called their office to ensure it was called in beforehand.

But when we got there 20 minutes before the appointment it was not there.

I telephoned my doc and left a voice mail message, but the bastard didn’t call me back.

Instead, literally 5 minutes later BOTH doctors showed up at the Rite Aid and re-wrote the prescription!

My docs – Scott Mulliken and Teresa Caprio
in Kennebunk, Maine (207) 985-1806

It was the best customer service I’ve ever experienced.

Do you have a customer service story to share?  Leave it below please!

And if you’re struggling with Lyme, or any medical problem which is perplexing you and you don’t mind the drive, I can’t recommend these docs more highly.

G 🙂