Category Archives: Email Marketing

Perry Marshall on AdWords Autoresponders

Perry Marshall is letting me release this FREE AdWords Autoresponder MP3 we did last year, as a kind of preview call for his upcoming AdWords Autoresponder Workshop.

You see, one of my deepest,  darkest secrets is, my sales-letters wouldn’t work more than 30% as well as they do without my autoresponder sequences. In fact, for most of my markets, sending traffic right to the sales-letter is a losing proposition.

If you’re on MY  list, you know what I’m talking about. If you’ve been with me for years, you know I’ve sent out literally 65+ MP3s, videos, and cheat sheets which truly deliver value and build trust. (If you’re new, just stay tuned and you’ll get them)

What you don’t know is the MAGNITUDE of the trust that’s built by a solid autoresponder sequence. Like, the kind of trust which makes the right people very comfortable with hourly rates
(e.g $1000/hr) I could NEVER charge to a cold referral. The kind of trust that thrust hundreds of prospects into Rocket Clicks consults and grew us to 21 employees in the first nine months we were incorporated.

The kind of trust that turns visitors into dollars.

Now, there are TWO SIMPLE PIECES OF AUTORESPONDER ADVICE the vast majority of marketers don’t take, and even if you don’t attend the  AdWords Autoresponder Workshop, if you do NOTHING besides correct these mistakes, this will probably have been the most valuable post you’ve read all year:

“The Most Frequent Mistake People Make With Autoresponders Is Not Having One”

“A MUCH BIGGER MISTAKE IS LETTING YOUR EXISTING RESPONDER RUN OUT!”

Why anyone would go through the trouble of buying traffic and acquiring names in a valuable market and then abruptly stop talking to them after 7 emails has always been a complete mystery to me.

But simple autoresponder advice ends there. There’s MUCH more to it. Like…

– How to get a NEAR ZERO UNSUBSCRIBE RATE
– Complex Email Frequency Patterns Which Motivate and Hold Attention
– 21 Email Strategies that hit pay dirt with customers FAST
– A 100% counter-intuitive email message that builds trust by pushing customers AWAY from you
– How to design your sales funnel to accommodate those who want the drip-drip-drip of constant follow ups, yet also engages the ones who want to drink water from a fire hose, FAST
– How to expose and leverage other people’s lies
– When and how to use sub-listing strategies (you’re probably leaving 75%+ on the table if you’ve only got one list)
– How to build a huge email list even in a skeptical, email-resistant, over-crowded market.
– 175 emails from Perry Marshall’s own multi-million dollar sales funnel with license to modify for your use

If you choose to attend the AdWords Autoresponder Workshop, you’ll also get a copy of MY autoresponder presentation from last year’s event. (In fact, Perry’s giving away a video of the WHOLE event last year to this year’s attendees)

AND … in the Gold version Perry actually has his copywriters WRITE TEN FOLLOW UPS FOR YOU … then he reviews them personally. (Details on his site):

After the event last year, even after developing my markets and autoresponders for 5+ years, I came home and had to aggressively re-work my approach.

Now here’s one last deep dark secret, which I probably should have asked Perry’s permission to reveal first, but I figure it’s easier to ask for forgiveness than permission sometimes, right?

In my humble opinion, Perry Marshall’s success is based more on his email follow methods than on his Adwords brilliance. So if you miss this, you’re really missing more than half the story.

By the way, the price goes up on July 4th so if you’re interested, listen to the MP3 and then please have a look at the bootcamp right away.

The FREE MP3 is below.

Glenn 🙂

PS – Anyone who attends Perry’s Autoresponder Bootcamp through my links (on this page) gets a special set of 4 bonus videos from Perry’s office

Adwords Bragging

Sorry … just had to brag for a moment. (This is a testimonial received for The Naked Truth About Internet Marketing)

Email From A Client Who Previously Heard Me Present Hyper-Responsive Adwords Methods

“Hi Glenn, I just picked up your Truth Profits program and I gotta tell you…I was blown away by the PPC section you included. Like a lot of internet marketers, I’ve lost my shirt (and close to my pants! 😉 in getting pay-per-click completely WRONG for so long. I’ve purchased several programs but all they seem to do is tell you Google’s “rules” or how to try to “game the system”.

The format that your team used with discussing PPC was like being a fly on the wall as real pro’s discuss what’s REALLY working in this area. It’s obvious that the other marketers you teamed up with were somewhat challenged at some point with PPC. They asked all the right questions (for beginners and pro’s)…and you gave some incredible answers in a real step-by-step format.

I listened to the recording 3 times in a row and found new tips each time. In fact, I listened to it while on the treadmill at my gym and had to keep jumping off to scribble down the thoughts and ideas as they came pouring into my head! (I think you’re personally responsible for about 750 calories I could have lost if I’d just been able to keep running! Won’t hold it against you!)

Anyway, just wanted to say that I’ve listened to many of your recordings in the past but this one is by FAR the best yet. This section alone was worth far more than the price I paid.

Thanks for the tips!”

Jeff Anderson Chicago, IL

Adwords Costs – Reduce Unsubscribe To Zero?

With adwords costs skyrocketing higher each day, it seems a shame not to spend some time talking about how to reduce UNSUBSCRIBE RATES in your email marketing.  (Furthermore, the method below can dramatically increase conversion for the right pay per click businesses, because it focusses so squarely on hyper-responsive PPC clients)

I was speaking to  Howie Jacobson today and picked up this adwords cost reducing method … very cool!

adwords costs – reduce unsubscribe rates to zero mp3 file