Category Archives: Information Marketing

The Pimp That Taught Me How To Market

It’s true…

One of the MOST valuable marketing lessons I ever learned came straight from the pimp who picked up my Mom in Harlem one summer night when I was eleven years old.

Listen to the 11 minute mp3 below to get the whole story and see how you can incorporate the marketing insight into your funnel too!

All my best,

Dr. G 🙂

PS – You can now join me in LIVE conversion webinars 2x/mo. Click here to see the ridiculous introductory pricing .

PPS – I’ve got some new coaching options available too. (I guess you could say I was feeling a little out of touch with my audience, instituting these new options so I can spend a little more time with you guys in a productive way!)

PPPS – This was the only good picture of a pimp I could find on iStockphoto, sorry!  (Doesn’t do the story justice)

Make More Money By Turning OFF Your Advertising

If the escalating expense, difficulty, and time to generate a high volume of profitable internet sales is crippling your growth–or crushing  your morale–I’ve got a very important audio for you to hear today…

Because it’s entirely possible that…

“You Can Make More Money by Turning Off Your Time Killing, Morale Crushing, Migraine Inducing, Pain-in-the-Ass Advertising System!”

Listen to this interview with Ryan Levesque, my partner in an extremely weird new marketing experiment which just might be your saving grace 🙂

MP3: Testimonials THAT SELL…

Testimonials Sell! (But Only If They’re Done Right)

Not every testimonial helps you sell. The ones that work support specific claims with specific results. And they’re expressed in compelling, emotionally contagious language…

(Note: Sharon’s now got a “testimonials done for you” service you should consider before she’s booked up!)

The truth is, satisfied customers want to help us. They really do. Because they “get it.” They know a great story about how you helped them will help you bring in more customers. And why not? You’ve made a difference in their business and their lives.

But customers aren’t copywriters. It takes time for them to think of what to say, and a lot of work to finally write it. It’s often a stretch for them that gets “back-burnered” because it’s frustrating and makes them feel inadequate…

Or else it does get done, but without the enthusiasm and specific results that make testimonials sell.

You see, even though your customers would be happy to sing your praises, they’re really not eager to write…

Plus, testimonials expose them to others, just like public speaking. Is it any wonder most businesses don’t have enough testimonials that sell?

In Today’s World Your Business is Nothing Without Proof

The internet has made prospects more skeptical than ever.

One of the best ways to overcome this is with testimonials, case studies and customer stories…

But most businesses have little to no compelling proof in their advertising. And while owners are baffled by poor sales, the #1 reason that reasonable people don’t purchase reasonable offers which genuinely would solve their problem is…

LACK OF PROOF.

Simply put, prospects assume you’re “guilty until proven innocent.” Especially today.

Well…

In this exciting audio, Sharon and I review some little known yet very powerful secrets for soliciting audio-testimonials THAT SELL.

Lean in and listen close…

And do it now…

Because this should be a breakthrough moment for you (really)…

All my best,

Glenn 🙂

Testimonials Done For You Service |  New Coaching Options

My Mom is Hotter Than Your Mom

My Mom is hotter than your mom…

My mom is hotter than your mom.  I don’t care how old she is or what day it is.  She’s just hotter than your mom, period!

Now, if it makes you uncomfortable to hear me say that, I’m going to bet you’re struggling with your bank account…

Because in order to SELL, you’ve really got to believe what you’ve got is “Da Bomb!”…

Better than everything else.

Not necessarily better than everything else, period…

But better than everything else for the particular desperate problem you’ve chosen to address in the market.

Is your product or service better than mine?

You’d better be willing to say yes–and then do everything in your power to make it TRUE–or else you’ll wind up working for me. (Which isn’t the worst thing in the world, come to think of it… but it kind of defeats the idea of what you’re trying to accomplish as an entrepreneur!)

My mom IS hotter than your mom.

Profound, isn’t it?

Onwards and Upwards,

Dr. G 🙂

The Club |   Personal Coaching (New Options)  |  A to Z Info Marketing for Beginners

PS – Later this week, or possibly early next I’m going to open several new high end services.  I’m also going to launch an interactive 2x/mo webinar at a ridiculously low price.  Keep your eyes open!  In the meantime, if you want to check out the weirdest service in the world, click here.

Direct Mail Cheats with Doberman Dan

So, here’s the deal…

Sharon’s dog says I’m officially an idiot, and this time he’s right!

I’ve got 4500+ valuable entrepreneurial BUYERS, and until recently I never sent them a direct mail piece.

My only solace is I know I’m not alone…

Every day I talk to internet marketers who’ve got hundreds, thousands, or even tens of thousands of happy buyers that they’ve never mailed to.

And it’s fricking WEIRD, know why?

Because we’re warriors at heart…

We tackle the most difficult technical hurdles day in and day out…

I mean, did you ever stop to think about how many frickin’ technical things you’ve got to know, and how many companies we have to coordinate just to make a single sale?

For example, I’m about to launch a new membership site (“Make Them Buy” – bi-weekly live group webinars… watch for it please)…

And in order to do so, I have to coordinate ALL the following companies and software:

  • WishList Member to run the membership site
  • ClickBank to process the recurring billing and run the affiliate program
  • Amazon S3 to serve the large files and video recordings
  • LinkLok to secure the S3 locations from theives
  • WordPress, so that I could run WishList Member
  • Aweber, to integrate with the membership email list
  • GoToWebinar to run the webinars themselves
  • And of course, my domain registrar and web host
  • Plus I have to know about 8 software packages and programming languages to put it all together (and  supervise others)…

Now here’s the thing…

I’m doing ALL this to get maybe a 1% conversion from internet prospects.  (Which, by the way,  in order to attract will require that I advertise using several more companies and technical systems)…

But for some reason people like you and I run like the plague from simply writing a letter, licking some stamps, and taking it to the post office to get response rates up 5 to 10 times better!  (Buyer mailings are like that… ask anyone who’s done it)

I dunno, maybe it’s because the lady behind the counter was mean to us when we were little.  (I distinctly remember a heavy set woman with a mustache…)

Or maybe it’s just because the word “office” is in post office, and we’re all totally allergic to anything associated with a traditional work environment.

But whatever the reason…

It’s FRICKIN’ DUMB!

Which is why I’ve been working with Doberman Dan.  He lived with Gary Halbert for 3 months.  He ran a multi-million-dollar business via direct mail.  He’s been at this for years…

And you know what?

Despite his frightening “Doberman Dan” moniker, the guy is really just a pussy cat.

This interview about how to cheat the learning curve in direct mail should really be a paid product.

The only reason it’s not is because both he and I are too busy to put together yet another package…

But I’ll probably get around to it sooner or later, so listen now while it’s free OK?

All my best,

Great Big Hairy Dr. Glenn 🙂
(Yes, I’m in a mood!)

PS –  Download the direct mail piece I sent to my customers here so you can follow along with the interview. (Links to Doberman Dan’s newsletter – www.KillerNewsletter.com — in both the audio and PDF are my  sneaky affiliate links of course)

PPS – How many buyers have you not been sending mail to?

Profiting from Instant Market Segments

Today I want to share an MP3 on  one of the most LUCRATIVE techniques in my marketing arsenal

In fact, when done right, this technique is SO powerful I’ve literally seen it boost response overnight by 300%.  (You can download the mp3 above, or listen at the bottom of this post)

AND I have at least one student (Ryan Levesque) who two years ago went from spinning his wheels to making over $250,000 in one of his businesses, simply by implementing this technique in that business…
(Disclaimer: it’s unlikely you’ll experience this level of explosive growth)

Recently, Ryan and I did an interview revealing HOW this technique works exactly (and how he’s using it)…
Okay, so what’s this lucractive technique?   And how does it work, exactly?

In a nutshell, it’s this:

First, you start by asking people a few CRITICAL survey questions…And then you automatically FUNNEL those people into different sales sequences based on HOW they answer those questions.

Sounds simple, right?

It is, except…

There are a few subtle SECRETS which are the KEY to making this strategy work (One of them is something in Psychology called the “Forer Effect” which I’ll get to in a moment)…

But first, I want to mention this:  You see, this “survey funnel” technique is something I’ve been trying to get my students to do for YEARS… (And when people SEE this technique and the results it can give them, many times they WANT to implement it in THEIR business…)

But  most people get STUCK on the actual IMPLEMENTATION, simply because they’re not a “Geek” and don’t have the programming skills to set it up properly…

So they give up, often leaving BIG MONEY on the table…

Or worse…

They walk away from a break-even business that could otherwise become WILDLY profitable – with just a few minor tweaks to their sales process…

In other words, the challenge to making this technique work, has always been something I call the “Geek Gap”…

That is, until now…

Because one of my most successful students (Ryan) has partnered with Jack Born (Perry Marshall’s marketing manager) to come up with a way that automatically FUNNELS people into the sales sequence that’s MOST likely to get them to convert.  (Their solution is brilliant, actually!)

AND if your site is built using WordPress, this simple method completely eliminates that “Geek Gap” I talked about, because it requires ZERO programming to set one of these funnels up.  (Once you see how this works, I’m willing to bet you’re going to rush to set this up on your website too…)

In fact, you can see exactly how the technique I’m talking about works right now by visiting:
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www.InstantMarketSegments.com
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(By the way, it’s worth checking this out – even if you’re just curious because Ryan gives a “behind-the-scenes” look at what’s made one of his businesses so successful… And he reveals the POWER behind that “Forer Effect” I mentioned earlier…)

Now I need to mention, I know because Ryan’s giving away one of the big secrets to his success, he won’t be keeping this up for long, so if I were you…

I’d go ahead and check this out now while you’ve got this open and you’re still thinking about it:

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www.InstantMarketSegments.com
===========================

My warmest regards,

Dr Glenn 🙂

PS – Because Ryan feels like he has me to thank for learning this technique, he’s willing make the automated solution he’s come up with available to my subscribers for less than HALF of what it costs the general public – through February 29th ONLY… So if you’re even just the least bit curious, go ahead and click on the link below so you can see how this works now:
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www.InstantMarketSegments.com
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PPS – For absolute clarity InstantMarketSegments.com is the 1/2 price site Ryan has set up for people coming through my affiliate link, whereas you can download the FREE MP3 where we discuss the technique below.  I suggest you do both.  (Actually, I don’t understand why anyone wouldn’t when they see the price, unless they’re allergic to money)

Glenn Livingston Arrested for Drinking

It’s 100% true…

Glenn Livingston was arrested for drinking on January 4th, 2012, and you can see his mugshot here.

It’s pretty scary what you can learn using Google Alerts!

Like most marketers, I have routine alerts out on my name, and for just a moment when I saw this come through I wondered if perhaps I’d been out on a bender I’d forgotten last week (even though I haven’t had a drink in 20+ years… not ’cause I’m an alcoholic–I detest that term–just because I find life more interesting and satisfactory without screwing with my mental state)

I also learned, of course, about the myriad of people stealing my products (we pursue them legally now), and a few things about yet ANOTHER Glenn Livingston who’s a pastor in Illinois up to some interesting things from time to time.

But none of these rather mundane results from Google Alerts come anywhere close to the REAL power of this FREE utility…

(Even though tracking your namesakes’ activities can from time to time generate an attention getting headline)

Because most marketers have absolutely NO idea how to use it…

The REAL way to leverage Google Alerts is to first know with crystal clarity EXACTLY what keyword defines your ideal prospect, plus a very small set of related keywords which surround it.  Taken together these become your “archery target”… the small space which defines EXACTLY WHO YOU WANT TO BE on the internet, and allows you to more or less ignore everything else.

Once you’ve done that, you can combine Google Alerts with Google Reader Feeds (and some anti-RSS-spam code) to automatically collect pretty much EVERYTHING that happens on the internet that’s relevant to you…

And stop getting distracted by everything else…

Which is the ONLY way to build a hyper-responsive marketing system in my humble opinion.

Have any of you found effective-yet-novel uses for Google Alerts we should know about?

Tell me, I’d like to know!

Dr. G 🙂

PS – I’m considering organizing my network and resources to build a “performance-pay-based-conversion boosting-done-for-you” service.  Curious if that’s of interest to any of my readers today

Weird Psychological Marketing Fact #1

I thought I’d end 2011 with a series of contrarian psychological marketing insights.  After all, what good’s  being a marketing shrink if you don’t get to talk about it, right?

Seriously though, there are a few things I think marketers casually banty about as if they were psychological fact which really bother me… And there are others which tell only HALF the story.

So let’s start there with…

UNUSUAL PSYCHOLOGICAL MARKETING FACT #1: “Impulse Isn’t Everything”

Impulse isn’t everything.

Yes, it’s true you’ve gotta appeal to the Lizard Brain with greed, lust, envy, jealousy, etc in order to induce action on your offer. (Which is one of the reasons I’m fond of saying “try to appeal to the lizard brain without seeming like a lizard”)

But the other half of the story is,  this only produces TRIAL BUT NOT NECESSARILY REPEAT…

Satisfying the lizard brain is only PART of what we need in this world…

As sappy as it sounds, the other half is help mastering our environments, our relationships, our place in society, and life as a whole.

Don’t get me wrong, you won’t get ANYWHERE trying to sell people self-actualization, self-improvement, or simple self-mastery solutions unless you can link them to the lizard brain…

It’s just that lizard brain satisfaction is a necessary but not sufficient condition for REPEAT purchase and customer loyalty.

So it’s not enough to sell luster and shine if you’re selling shampoo…

Or even to sell the emotional end benefit (I feel attractive)

To really take the market you need to sell the aspirational character… how your product is going to MAKE YOUR PROSPECT INTO THE PERSON THEY WANT TO BE…

Think L’Oreal “Because You’re Worth It”: when a woman buys L’Oreal, she’s not just trying to look sexy, she’s supporting a character trait which translates to self-care across a wide variety of life areas… she’ll also more likely invest in vitamins, a gym membership, life insurance, a spa, etc

Or think Gillette “The Best a Man Can Get”:  a guy’s not just buying Gillette razors to get the cleanest shave possible, or to attract a desired mate… he’s partaking of the best the world has to offer alpha males, and this informs WHO he wants to be across market categories

Or Intel “Intel Inside”:  when you buy Intel, you’re not just getting a high speed processor, you’re committing (whether you know it or not) to recognizing, developing, and leveraging the value of intelligence across many areas of your life…

Or Kodak “Share the Moments, Share the Life”:  when you buy Kodak, you’re not just getting sharp pictures, or even crystallizing memories… you’re committing to family and community as a value you want to demonstrate as a person… it enhances your sense of participation in life with others, and re-affirms your desire to build more of these relationships as part of WHO YOU ARE AS A PERSON…

See what I mean?

These brands engender MASSIVE REPEAT PURCHASE and loyalty because they’ve managed to integrate themselves with the user’s aspirational self image!

What you should be asking yourself now is, WHAT KIND OF PERSON DOES YOUR PROSPECT BECOME when they purchase your product or service?   Is your advertising set up to support this message?

Onward and Upward in 2012,

Dr. G 🙂

PS – When you join Hyper Responsive Marketing Secrets you affirm yourself as a person who gets enormous leverage for their  time  and consistently “organizes and executes around priorities” because you know HALF your profits are driven by only ONE in 2,000 visitors.   This radical paradigm shift not only transforms your business, but syncs with your commitment to apply the 80/20 rule throughout your life to achieve maximum results with minimum time.   Join now

PPS – Keep your eyes glued to your inbox for “weird psychological marketing fact #2”, coming soon.

Successful European Business Opportunities in the USA

Today’s interview is with Joe Kennedy,  owner of the  CreaLern company in Germany.

CreaLern promotes and administers an amazingly effective method for helping children with learning difficulties jump several grade levels in record time.  More exciting is that this is so well documented, Joe guarantees the RESULTS to his clients (not just satisfaction).

Joe does approximately 1/2 million in Germany with a very nice profit margin, and is looking for a direct response marketer to help expand the company to the English speaking world.  (He speaks English fluently himself)

I suggested he let me interview him about the development of his business (definitely a Jay Abraham story!) including as many specifics as he could possibly feel free to share (which he did)…

So that you could benefit from the marketing lessons and he could benefit from the exposure.

I will take NOTHING from whatever deal he happens to strike… this is one from the heart (Joe is really helping children during a critical developmental period… I used to work with kids this age and I know how devastating school difficulties can feel to them… I hope this will be a good match for someone well schooled in my methods)

Enjoy,

G 🙂

PS – You can email Joe here

Proof Hiding Disease

Do you or a loved one suffer from Proof Hiding Disease?

Proof Hiding Disease (PHD) is a tragic illness which spreads from marketer to marketer faster than a stud rooster in a chicken coup…

You know what I mean…

PHD is that disease which makes you say “I think I’ll bury my accomplishments on my About page,  because that’s where nice, proper people with good breeding put them.  We can’t be bothering the prospect with good reasons they should trust me… it’s just not polite”

(As opposed to plastering it all over the page and near every claim… like I do on www.HyperResponsiveMarketingSecrets.com for example )

PHD is that creepy feeling that makes you forget to screenshot your Facebook or Twitter account when someone says something cool about you or your product…

It’s that sick feeling in your gut which prevents you from organizing your publicity mentions…

Or talking about your successes…

Or implementing a testimonial gathering system…

Or shooting that product demonstration…

Or holding a free seminar just so you can get people raving about your product or service ON VIDEO.

Yes, Proof Hiding Disease is very real indeed, and it’s costing our economy millions.

Go.  YES YOU.  Right now!…

Dig through your site for hidden proof and move it front and center to back up your claims.   It’s probably the #1 thing you can do to bump your conversion this month…

And if you’re like most marketers I’ve met, I’ll bet my left testicle you’ve got some powerful proof, sitting buried somewhere polite people wouldn’t think to look.

Come back here and tell me what you did OK?

Dr. G 🙂

PS – One of the things which drove my success more than any other was gathering any and all proof about ME over the years, even if it seemed irrelevant and I had NO  idea how I was going to use it.

For example, I did a lot of surveys back in the late 80s and early 90s about weird and diverse topics like “Who calls 900#s?”, “Are fat people happier?”, “Do smokers have trouble eating cheese?”, “what’s your money personality?”, etc.   Whenever I’d get any press (sometimes they were feature stories, but lots of times they were just one liners), I’d xerox it for my files and add “his work has been covered in ____” to my CV.  Before I knew it I looked like a giant, and I could say so on any project I was working on.    And people stopped asking for references on the large projects… all because I got me cured of that pesky proof hiding disease.

GO!  YOU!  Now!  🙂