Category Archives: Inspiration

The No Begging Rule for Joint Venture Success

It’s no secret Terry Dean and I have been promoting Joint Venture Fast Track

So today, I wanted to share an important joint venture insight…

NO BEGGING ALLOWED!  

THE MOMENT YOU START BEGGING YOU’VE ALREADY LOST THE GAME

Good JV promoters know if you’ve got a great offer you’re actually doing them a favor by allowing them to promote.  Sure, you need to be sure they know about it… but once they do it’s they who should be begging you!  

The moment you start begging you’ve already lost the game.  I’ll give you an example…

For the right partners with qualified lists, I can currently offer a payout of $150 on a $25 offer.  (I know my back end numbers really, really well.)

But because the back end is a laborious high end service, I have to strictly limit the number of front end purchasers each month, otherwise quality really suffers.  And even if I didn’t have this real-life limit, hard-won experience says setting a very specific ceiling on the number of purchasers doubles sales (at minimum).

Which means that the opportunity for affiliates to promote this offer is itself limited.  And those who I ALLOW to do so will be, well… lucky.    It’s like handing them a chunk of money.

But I’m NOT looking for new partners on this at present.  In fact, I have to specifically ask that you NOT inquire, because the very few quality promoters I already have could flood me for the asking, and keep me full for at least a year.

In truth, I can’t even let those promoters mail at the level they would like to.  Because not only don’t I have the capacity, but I can fill the spots with paid advertising for just slightly worse economics.

So if I were to call a promoter tomorrow and say “I can take another 100 sales”, I’m actually doing them a favor.  I’m LETTING them promote, not begging them to do so.

I’m NOT saying this to impress you… but to impress upon you the paradoxical mindset you need to achieve to successfully attract joint ventures.  You need to CREATE an offer that’s SO good potential partners will be banging down the door to promote.

And before you tell me “my offer doesn’t really convert well yet so I’m stuck”… let me tell YOU there’s more to a great joint venture offer than conversion…

There’s the percentage you pay out.  One way to get started before you’ve got proof the offer works is to just pay 100%.  Or even more.

Then there’s the upsell flow you set up.  If you’re not happy with, or don’t think partners will be attracted by your payout, consider creating a funnel with JV UPSELL partners before you approach anyone to send you traffic…

What this means on a practical basis is to find people who DO have offers that are converting well and approach them about installing those offers as UPSELLS in YOUR FUNNEL.  Of course these vendors will get their normal percentage, but you can take your cut and dedicate it to the TRAFFIC SENDING PARTNER you haven’t approached yet.

This is almost no risk for the UPSELL partners since you’re not asking to borrow their list… in essence you’re asking to promote them with the hard-won traffic you haven’t acquired yet…

And now every sale you make is suddenly worth more to your promotional partner.  Because YOU thought through a better funnel for THEM.  (And you get more customers, proof, and experience… so that next time you can take a healthier cut)

You could also add value for a promotional partner by offering a FREE service to them in addition to their cut of sales.  Know how to write copy?  Great – tell them you’ll do a FREE first draft for another one of their upcoming products.  Know how to find and interview experts? Create a product for them…

Are you beginning to see how you can craft an irresistible offer for your promotional partners even if your own product doesn’t convert and/or payout that much?

What I’m saying is, do whatever it takes to create a truly powerful payout for the partners you’re planning to approach.  Craft an irresistible offer for partners before you approach them…

But whatever you do, don’t beg!  Take your irresistible offer to several partners and make it clear you’re only working with X number.  Maybe it’s one per niche.  Maybe it’s limited to six partners because of the free service you provide along with the offer.  Or whatever believable and true reason you can think of to make your JV offer itself SCARCE.

NO BEGGING ALLOWED!

If people aren’t responding and you start feeling like you need to beg, it’s because you haven’t added enough value for your partner yet. And the biggest mistake rookie JV’ers make is underestimating how much value it really takes to attract and execute powerful joint ventures.

Begging is the result of the intuitive knowledge your offer isn’t ready for prime time.  If you’re begging, it means you haven’t sweetened the pot enough to get promoters begging you…

And you’re asking the promoter to assume too much risk.

See, even though email is largely free to send, promotional partners DO take a risk when they promote you.  They’re risking their bandwidth.  They’re risking their reputation.  And they’re losing the opportunity cost of the other things they might have promoted using the same “air time.”

They’re not going to do it unless they can smell a big enough pay off…

And of course, for the right partner we’re talking about more than money…

We’re talking about the true value you can add to their list…

How you can help their customers become better, more appreciative customers…

But they do need to smell it, or it ain’t gonna happen…

And once they do, you can cherry pick the best ones to your liking.

So no more begging allowed, OK?  In the formal training we’ll show you several more ways to approach and gain the trust of a JV partner without Begging at all!

Get JV Fast Track Here  

Strange Question About Money – What Do You Think?

I’ve got a strange question for you…

WHERE does more money actually come from?

I’m not talking about what whiz-bang scheme you could pursue, which market to chose, or which project to go after…

But what’s the actual ORIGIN of money flowing your way?

NOTE: Before you read further you might want to take a few moments to reflect on this and/or write down your answer.  HINT: Figuring out the real origin should help you earn more money…

Got your answer?  OK!  Here’s my personal insight.  I hope you find it useful:

————–

In the mid 90s I started a (now defunct) association with a friend called “The Association for Money Mind Studies.”    Our goal was to research and educate the public about the link between money and personality.   In the process I read a lot of books and learned a lot of things about what money actually is, where it comes from, and how to get more of it…

What really stuck with me is the fact that money is only an idea which works only because people believe in it.  If you doubt this, consider the fact the U.S. debt is many times larger than all the US currency currently in circulation, and that there’s actually more Monopoly money in print than real money.

The interesting thing about this is that, like other ideas, people get obsessed with money in ways very congruent with their personality.  For example:

  • To some money is “MOMMA”: A big fat security blanket which (at least in fantasy) will be there to nurture them no matter what happens…
  • To others it’s FREEDOM.  They don’t want to purchase anything in particular, they just don’t want anyone telling them what to do.  (That’s why we have phrases like “F.U. Money”, etc.)…
  • To still others it’s POWER.  Money is the ability to wield influence over others.
  • And sometimes it’s just ACHIEVEMENT… a way to keep score.  “If I can net a million per year then I’ll finally know I’m a winner!”

What’s really interesting is that it’s impossible to describe your desire for money without reference to RELATIONSHIPS and your place in society…

Money gives you freedom FROM being bossed around…

Or power OVER other people…

Or a sense of achievement IN COMPARISON TO others…

Or the security that they’ll be taken care of EVEN IF MOMMA ABANDONS YOU…

Money is integrally tied up with other people…

And every dime you’re going to make from here on out is going to come from other people too…

MONEY IS ACTUALLY THE STORED UP ENERGY OF OTHER PEOPLE.   If you want more money, connect with more (and more powerful) people.  

Sounds simple, right?  That might sound obvious, but because money has become removed from it’s source in our society (think complex derivatives electronically traded in the billions)… this simple insight gets lost.

Geeks-Like-Us spend weeks, months, and years pushing electrons around the internet hoping they’ll wind up as dollars in our bank accounts…

And we forget that in order to do that, we need those electrons to connect with other PEOPLE.

You can even hear it in the language we marketers use…

  • MARKETING SPEAK: I need more qualified traffic.
    HUMAN TRANSLATION: I need more real people who are trying to solve the problem I address to look at what I have to say about how I can help them.
  • MARKETING SPEAK: It converts at 1.02%
    HUMAN TRANSLATION:  I can get about one out of a hundred people to believe in me enough to trade some of their stored energy for my solution.

Nobody understands the value of abstraction better than me (you can use symbolic logic, mathematics, and statistical reasoning much more effectively) but when all is said and done, money still comes from other people…

And when you forget that, you’re prone to create a business not only progressively more isolated from your customer, but progressively more isolated from the OTHER PEOPLE who can supercharge your success…

You start believing you should be able to do it as a lone wolf, sitting behind your computer…

Maybe periodically getting together to laugh about how clever your latest traffic or conversion “trick” was…

But living life as a cowboy with no real need for others.

God knows, I’m guilty of indulging this fantasy too…

When I first was recovering from my two million dollar loss (thankfully more than 10 years ago now) I just wanted to crawl up under the sheets with a few boxes of pizza, chocolate, and donuts.  I really didn’t want anything to do with anyone… I was so totally burned out from the constant barrage of creditors, dealing with the 20 employees whom I eventually had to let go, and vendors whom I could no longer get credit with.

But when I trace back my recovery and eventually “Phoenix rising from the ashes”, what I discovered was a CRITICAL role played by joint venture partners.

  • I convinced Perry Marshall (a very prominent figure in the internet marketing industry with almost a half million followers) to promote literally EVERY project I ever asked him to—year after year—for almost a decade! This resulted not only in tremendous profit, but enough fame in this lucrative industry to support me for the rest of my life if I so chose…
  • My wife and I JV’d with a former executive to sell more than a million dollars of consulting services to a Fortune 500 company we were having trouble cracking ourselves…
  • I created, built, and sold a 21 person internet marketing agency with a JV partner who managed ALL the clients and labor so I could focus on sales…
  • Another partner pays me a hefty percentage of the VERY high hourly business coaching rates for clients I send him, with virtually NO supervision required on my part…
  • Then there’s the guy who provides a unique marketing research service to my clients with very little hand-holding (I retain a healthy percentage of profits there too)…
  • And the partner who gifted me twenty percent equity in his new business and paid my wife $10,000/mo in consulting income from the $400,000 he raised in just a few months thereafter…
  • I’ve got thousands in ongoing monthly passive income from joint venturing to promote other people’s continuity programs…
  • I could go on and on and on…

But here’s the real kicker…

As the PPC advertising space has become progressively more competitive, it requires progressively more resources (capital, time, energy, and labor) to reach profitability in a market.  In the old days I could launch almost any new market based solely on my research systems and conversion expertise.

Those days are unfortunately gone.  If you want to get into a competitive market you still need to rely on the market intelligence and conversion expertise… in fact more than ever.

But the price of advertising is so high and the competition so stiff, that you really do need enough capital to sustain at least several months of initial testing and tweaking…

And where does that come from?

Joint Ventures.

I suppose if I wanted to keep marketing tiny little niches this might not be true.

But when I look back on things, I don’t think it would have been possible for me to compete on the level I am presently in the paid advertising systems if it weren’t for all the joint ventures above.

Which is why Terry Dean and I are releasing “Joint Venture Fast Track” this Friday.  It’s a comprehensive foray into what it takes to create evergreen, lucrative, and stress free joint ventures.  And how to profit from our mistakes along the way!  You can read about it here, but the cart doesn’t open until Friday, so watch your inbox please.

Onwards and Upwards,

The Glenn 🙂

PS – What do you think about the origin of money?  I’m really curious.  (I’d also appreciate you sharing this particular post on Facebook to get a discussion going below)

How to Become 100% Certain of Your Success!

Is it possible to become 100% CERTAIN of your success in ANY business? This business coach thinks so. And as skeptical as I was when I started the interview, by the end she was really starting to convince me. You’ve gotta hear this one…

But One IMPORTANT Note Before You Listen: I interviewed her for my COACHING audience.  Yet she was NOT working primarily with coaches so I thought this was incredibly relevant for YOU: Please Right Click Here and Save Target As to Download MP3

Glenn 🙂

Now You Can TRY Our Actual Certification Program–NOT a High Pressure Sales Webinar–for a One Time Payment of Just $25

Progress, Profit, and Carnegie Hall

This little guy is my nephew Ben Richman…who’s playing Carnegie Hall on January 19th!   

My whole family is amazed because he’s only ELEVEN YEARS OLD.   (Not in this picture of course)  

But Ben’s not so amazed with himself.  In fact, he’s kind of taking the whole thing in stride.  “Oh yeah, Uncle Glenn… I won a competition.  It’s no big deal”  Yeah, right!

Except he really means it.  To him, it’s a natural outcome of the routines he’s adopted, the mentors he’s sought out, and the daily practice he’s lived for the last six years.

Ben EXPECTED this to happen, he just didn’t know when.

See, my sister discovered his talent and passion when he was five.  And because of our family history she decided to ACT on this discovery in a BIG way.

Let’s go back to 1969 for a moment so I can explain:  Viet Nam was in full force.  Free love was all the rage, and my parents embraced the movement as much as any good hippie could…

(“Oh wow, man, like, look at the pretty colors, man! Like, OH WOW, MAN!”)

Because of the chaotic household environment this created, I never really got to maximize my own musical talents.  I had a penchant for piano when I was five and took a few lessons, but mostly my parents just encouraged me to grow my hair long, put on a tie-died shirt, and hang out with rock n’ rollers.  I got good enough to impress teenage girls, but that was pretty much where it began and ended for me.

 

But my sister went the OPPOSITE direction…

She shopped around for a real grand (not baby-grand but GRAND) piano she could afford, found the best conservatory in the area, got him lesson after lesson, encouraged him to practice every day, and took him to performance after performance.

All of which he absolutely LOVED!  It became “his thing”

To give you an idea of the level of immersion, consider how he reacted when, while having a particularly good time at my house, I asked Ben if he’d like to sleep over.  He got REALLY nervous.  Not because I’m such a weirdo (he likes that)… but because sleeping over would mean he’d wake up in a house with a barely-functional upright piano…

Ben wouldn’t be able to do his morning practice… and this was LITERALLY UNTHINKABLE.

Practice is a 100% required part of his daily morning routine.  His reaction to the thought of skipping his regular practice was SO strong, you’d think I had threatened to pee on his toothbrush.   Simply NOT an acceptable way start to the day!

See, Ben practices first thing when he wakes up.  Then again when he gets home from school…and again after dinner.  He LOVES that Piano… it doesn’t feel like work to him at all.

And so Carnegie Hall is just something he EXPECTS to happen.  It had to happen…he just didn’t know when.  And he didn’t particularly CARE when either.  All Ben really cares about is learning, practicing, and performing…  

It’s a part of his soul.

So here’s the point…

What looks like a kid with a genetic gift who found himself in the right place at the right time is actually anything but!  Sure, he’s got passion and talent.  But he’s thoroughly embraced daily routines to shape that passion and talent into it’s finest expression…

He 100% accepts and does whatever it takes to achieve his goals…

And eagerly looks forward to the daily work.

As a result, he never frets or complains about “When will I play Carnegie Hall?  When will it happen for ME?”…

He practices, learns, and plays until his heart is content.

So it occurs to me as I reflect upon various resolutions I might want you all to consider for New Years this year, the most significant one I can think of is to apply this insight to YOUR business and/or personal life:

Marketing is hard…

Internet marketing is harder…

And internet marketing in a brutally competitive niche is about the hardest business challenge you’ll ever face.

But so is getting to play in Carnegie Hall.

Couldn’t we all take a lesson from Ben, identify and nurture our best talents, find the top mentors, and gracefully do whatever it takes each and every day to make “Carnegie Hall” (the lucrative, meaningful, fun internet business you’ve been dreaming about) inevitable?

Start by listing the core competencies you need to practice every day to REALLY build your business… the things you’re SURE of, not the maybes.  Limit it to five simple things you KNOW always improve your business, but take some time, energy, and/or money to implement.  Then resolve to embrace those with your soul, whatever it takes!

Here’s MY personal list:

  • Writing and installing good follow up content.   I had a mentor who once told me “Glenn, if you want to make more money, write some more follow ups”  Which totally makes sense if you think about it, because it doesn’t cost anything to send another GOOD follow up, and a percentage (however small) always respond.
  • Applying the Golden Glove of Persuasion Test to anything I want to improve, then exhaustively implementing the findings.   Whenever something’s not working as well as I want it to, I analyze it using the Golden Glove principles: (1) How well have I identified a desperate problem and called out to the appropriate audience so they’re SURE they’re in the right place to solve this particular issue?; (2)  Am I making a truly unique promise they can’t find anywhere else in the market? Something almost magical, but still 100% TRUE? (3) Have I presented overwhelming, incontrovertible PROOF that I can deliver on the promise I’ve made, specifically for this audience: (4) Is there a truly irresistible, absolutely no-brainer offer?  (Note: On a personal note, if there’s a problem this is where I’ve usually fallen down.  That’s because it takes the most time, energy, and money to create so human nature wants to THINK it’s irresistible when it’s really not); (5)  Is there a reason to act NOW or have I just left the offer “out there” for people to buy whenever they “get around to it”.  (As an exercise, see if you can identify all five elements of the Golden Glove here.  I’ll make it interesting by offering a free 20 minute one on one consultation to the best analysis left in my comments section below within the next week’s time.  My judgment of what’s best is the sole determinant)
  • Developing a new product or service for existing lists in enthusiast market:  I find my list’s capacity to consume far outstrips my ability to produce.  Simply put, there’s more demand than I can put out for, so there’s ALWAYS money in developing more products and services.  Just not enough time to do it, and not enough good, proven people to joint venture with.
  • Researching what’s stopping people from buying a particular product or service, and listing out those objections in exquisite detail.  You’ve gotta be brave to hear what’s wrong with your stuff.  But this definitely IS an area where what doesn’t kill you makes you stronger!
  • Generating audio testimonials to overcome specific objections I’ve identified in my research:  Here’s an excellent interview and cheat sheet about how to generate testimonials that sell!  (Interview links are inside the cheat sheet)
  • Testing and optimizing new advertising in a system which is already producing an ROI:  It’s kind of like shooting a rocket into space.  It takes a ridiculous amount of fuel to achieve escape velocity, but once you have it, fine tuning things to hit their target is an incredibly high pay off activity.   But sometimes I forget to make the time to do it.  Stop that Glenn!  (Note: There ARE times when you’ve reached a point of diminishing returns and the best thing you can do is focus on getting more money from the same customer rather than optimizing the conversion rate on the front end.  Keep that in mind)
  • Recording and distributing interviews with Sharon to my list.  About pretty much anything even remotely related to psychology or business.  People WANT to hear her perspective on my thoughts.  They actually want to hear from her period.  Heck I want to hear from her!  (The other day in an audio testimonial interview one of our Certified Professional Coaches said something particularly revealing to Sharon “Hey Sharon, you know what?  I think sometimes Glenn TRIES to be funny, but you’re the real NATURAL!”  I must say I’ve got to reluctantly agree!)
  • Systematizing and delegating things I’ve already figured out are profitable and which I have already mastered on my own.  

Now, most of these things are easy to say but hard to remember to do.  But what if we all made these lists and made them as much a part of our routines going forward as practicing Chopin and brushing his teeth are for Ben?   Dare I say we’d all become confident in our “Carnegie Hall” debut?

Happy New Year!

Dr. G 🙂

PS – I meant to refer to Ben brushing his own teeth above, not Chopin’s teeth of course.  (That would be “just wrong!”)

PPS – Seriously, the best Golden Glove analysis of my Coach Certification Academy’s front end gets a free 20 minute one on one consultation with me (otherwise sold at the very real rate of $1,000/hr)

Why GREAT Copywriters Go Broke

Copywriting is THE #1 skill a marketer can develop, but many (if not most) of the best copywriters I’ve met are consistently and painfully broke.  It’s true… I repeatedly run into people who can utterly humiliate me with their copywriting abilities, to whom I’d DEFINITELY trust my most important letters in a heartbeat, but who nevertheless struggle to pay their rent!

WHY!!?  If copywriters are holding the keys to the kingdom (and they ARE in my not-so-humble-big-fat-hairy opinion), why are so many talented writers always scrounging under the couch for change? It’s a question worth your consideration no matter what your entrepreneurial business model because within the answer lies a key element of success in business.  

And there IS a good answer.  Interested?  Great!

First, it’s important to realize everything you’ve heard about the value of copy IS 100% true. As Ken McCarthy astutely pointed out, “copywriting” is really a misnomer.   It should be called “business invention”, because NOTHING of significance really happens in a business until the copy gets written.   Some go so far as to suggest it’s impossible to turn a profit if you can’t at least recognize great copy so you can outsource it effectively.  (Which is impossible if Madison Avenue looks the same as compelling direct response to you!)  

But even though I 100% agree with Ken and thoroughly endorse copywriting as a skill EVERY marketer should develop, you have to place it in context to truly profit…

COPYWRITING IS A NECESSARY–BUT NOT SUFFICIENT–SKILL TO GROW A BUSINESS!  (Even a copywriting business!)


(Copywriting by itself as a business model
often leads to exhaustion and burn out if not
strategically thought through)

Before we get to the problem let me promise you there actually IS a solution.  It IS possible to leverage your copywriting skills to create a powerful, profitable, and scale-able business.  But you’re not going to do it if you’re taken with the delusion that just knowing how to write is going to get you there.

I guess what I’m saying is the following paragraphs are going to be filled with some painful insights, and unlike Shark Tank’s Kevin O’Leary I actually HATE being the “Merchant of Truth.”  But I think it’s the right thing to put forward this message so you can go into battle fully prepared–OR–decide on a different course of action.   No use charging forward in paper armor, right?

REMEMBER: As steep a mountain as this might be to climb, there really IS a top… and it’s amazing! OK, now to the painful problem copywriters face…

First, it takes a ridiculously long time to learn how to write GREAT copy…

  • There’s a steep learning curve and it’s NOT at all intuitive, despite the fact that most beginners THINK it will be easy.  (I’m only modestly good after 8 years of study, and that’s largely because of how well I research my market).  
  • There’s a SHAME FACTOR most writers have to overcome.  Particularly when writing about their own product or business.  You’ve gotta be 100% explicit about the benefits you provide.  Being “humble” and/or “polite” doesn’t work, because people just don’t have time to read between the lines.   You don’t want to leave it to your prospects to connect the dots, you’ve gotta tell’m straight out.  DON’T MAKE THEM THINK!  This feels counter-culture and just plain weird at first…  
  • Then there’s the HYPE FACTOR: Once people understand they can’t be humble they usually go way overboard in the other direction.  They think being explicit about benefits means shouting outrageous claims (with no support) at the top of your lungs.  But this is a great way to un-sell all but the most desperate buyers in your market.  (Like Terry Dean says, “Hype is a promise without proof”… so if you can’t prove your strongest claims, don’t make them!)
  • There’s also the “one leak in the pipeline = zero sales” obstacle:  Because the sale is very, very, very, very, very, very VERY fragile in almost all circumstances, if you have even one leak in the pipeline you don’t get any oil coming out the other side.  This means the linear “read a book, take a test, and get a grade” feedback mechanism you learned in our educational system is almost non-existent.  The experience of a beginning copywriter from test to test is often one of ZERO ZERO ZERO ZERO ZERO ZERO ZERO ZERO ZERO ZERO… and then finally a few bucks.  Most people don’t have the frustration tolerance and fortitude to get through this initial run of zeros.  And who could blame them…after all, it’s a masochistic person’s game!  (“Make this arduous journey, suffer tremendously with little immediate reward, and some day you’ll reach the promised land”… hmmmmm, seems like I’ve heard that before.)   Now the truth is you CAN fix this by breaking your funnel into pieces, tracking earlier, easier to get, and more voluminous actions on the way to the sale (e.g. email open rates or order button clicks), using heat-mapping and tracking software, etc.  But how many people ACTUALLY DO this?  It’s not hard, but it takes time and energy to investigate and set up these more advanced testing mechanisms.  In my experience, less than 5% of marketers take this route.
  • Finally, there’s the need to UN-school yourself from your secondary education, particularly if you’re an erudite son-of-a-b____ (like me!) who spent an extended adolescence learning how to out-speak people at the dinner table!  That stuff just doesn’t fly when you’re trying to sell.  (Yeah, great idea professor, make them feel stupid, see how that works out for you!)
  • And it’s damn hard to know when you’re DONE with a letter!  A great piece of copy can ALWAYS be made better.  The more you know about copywriting, the stronger the desire to continue obsessing about better headlines, stories, or “just the right picture to make the point on page 16”, etc.   And you can always “tighten up” every last bit of copy and eliminate redundancies (BTW, I am not redundant, redundant, redundant, or redundant) to make each sentence just that much more powerful.  Plus, there’s something inherently gratifying about finding the right words.  Verbalization is a fundamental human need.  Language is a big part of what makes society possible, and we’re evolving to become more facile with it.  I haven’t looked up the studies, but I’m sure there are reward centers in the brain which give you a hit of dopamine when you find the just right words to express yourself. (Maybe that’s why there are so many junkies on the street walking around with a Thesaurus?  OK, not really, but you get the point.)  The result is, the process of writing a good letter sucks you in, in much the same way a good chocolate bar makes you forget your diet… and before you know it hours or even days have passed!  (Or, to continue the analogy, you wake up and wonder how all those empty wrappers wound up on the floor.)  Copywriting sucks up your time, and the better you get at it, the more time it sucks!

Because of the above, to get even moderately good at copywriting takes significant time and effort… and this needs to be subsidized if you’re gonna keep eating.  Someone’s gotta pay the bills while you’re taking courses, listening to MP3s, and copying Gary Halbert’s letters by hand to magically absorb his experience.  (BTW, that last bit really works, but in addition to absorbing his amazing copywriting abilities you also absorb some of his dysfunctional personality, so be warned!)

So the first BIG problem copywriters face is simply how long it takes to get good.

It even takes a reasonably long time to be able to recognize good copy.  And when you DO get good, well, you’re already “infected.”  You’ve got the obsession and you feel compelled to keep going despite your better judgment.  (This is only a feeling though… you CAN change course, but most copywriters never do.)

Now, when you get good, you also realize it’s a lot of damn work to write even ONE great piece.  You’ve gotta unearth every last benefit, dig for the emotional purchase motivation behind it, uncover the right mood and tone, and spend as much as a few hundred hours identifying the right hook, prioritizing the claims, organizing the dual-pathway (one for readers and another for scanners), selecting the images, and editing, editing, editing.  (Any good copywriter will tell you the gold is in the edits, not the initial draft!)  

And those “million dollar letters” which keeps every copywriter going are actually few and far between.  But the PROMISE of being “only one letter away from being a millionaire” is very, very compelling.

Take my new coaching business letter for example.  I spent months researching the market, and then at least 300 hours OF MY OWN TIME writing the letter.

And if you count the research time on top of this, you can bump that to 750 hours on just this ONE letter.  Some of my trusted mastermind buddies think I’m crazy to have written this myself…but IF you’ve got semi-decent copywriting skills I recommend you write your own PRIMARY business letter so you can become utterly with well-thought-through language to convert prospects on every point.  Successful entrepreneurs can “speak” their market, and the process of thinking through the copy is what burns this into your brain.

But here’s where we can drive home the necessary but not sufficient point…

While this is a very successful initial letter which sufficed to get me successfully buying traffic in the market, those 750 hours were a NECESSARY, BUT NOT SUFFICIENT requirement to create the business.  

To turn this into an actual business I essentially had to set up a whole fricking university! Here’s what I had to do:

  • Build the full curriculum.  (Seems so easy when you describe it in just four words, yet I’d estimate another 300 to 400 hours spent on this)…
  • Build and program a test as a front end funnel…
  • Test a multitude of traffic sources…
  • Teach the initial classes and problem solve everything necessary to keep the clients happy…
  • Set up a customer service routine and delegate it effectively…
  • Investigate and implement the right software systems…
  • Build and test a spreadsheet model to estimate cash flow, determine the appropriate payment plans, break-even months I was willing to tolerate, identify every last expense and possible margin, look at what will happen when I scale up with additional coaches, products, and services, etc…
  • Take some serious financial risks.  (I could have raised capital–which would have been another full time endeavor for a few months–but thankfully was in a position where this wasn’t necessary)…
  • Identify and contract with coaches and teaching assistants who could help…
  • Find, interview, edit, transcribe, and write copy for at least a dozen successful coach interviews as part of the free follow up system (got some help on this, which meant I had to find it first!)
  • Screen and hire writers to create free books I could give away (by the way, here’s one you should read if you’re considering the coaching field 101 Coaching Niches)
  • Determine the best structure for the program itself (which, by the way, is now requiring a TOTAL revamp to allow for one-on-one delivery with live supervision)
  • Develop policies and procedures for absenteeism, homework, final exam, granting of the final certificate, printing and delivery of same, etc…
  • Develop specifications for the “Find a Coach Directory” and then source and manage the right developer to create this web application.  (Thanks to Steve Wickham for this by the way, who has required virtually no management on this project, but who definitely took some time to find!)…
  • Find the best software to manage the self-paced and one-on-one versions of the program (in process)…
  • Figure out who I could get to help my new coaches develop and post their own websites, interviews, and other content…
  • Recruit a prestigious Board of Directors and develop policies which satisfied their requirements…
  • Research and overcome legal and liability issues…
  • Find and hire experts on Facebook and Business Plan Development whom I trusted to supplement this part of the curriculum (Hint: Terry Dean combined my experience with coach marketing with his recent Facebook experiment results to create an outrageously powerful Facebook marketing system for coaches, while John Chancellor took his decades of experience as a business coach and developed an ultra-simple and easy to implement business plan for my graduates)…
  • Coordinate systems for delivering recordings and other content…
  • Get a new merchant account willing to process high end payments for the Academy so as not to put my current solution at risk…
  • Convince my wife to teach with me (OK, that one wasn’t so hard, she loves this, but it IS another element in our relationship to manage)
  • Get up to speed on regulatory, certification, and accreditation issues in the coaching industry…
  • Create lower end trainings to stair step people into the program who aren’t quite ready for the full certification…
  • Recruit and train my own copywriters to help with all the products and services we have planned…
  • Create a Google Compliant website…
  • Begin optimizing four sources of traffic…
  • Contract with a PPC management firm and begin working with them…
  • And much, much more!

The thing is, many copywriters enter the business with the idea that knowing how to sell is going to be sufficient to create a big business.  They more or less ignore ALL the above elements.

Unfortunately, this is a big hairy delusion.  

Being a good copywriter may be enough to create a modest income within a year or two.  Perhaps $75K to $125K if you’re willing to work for clients (from what I can tell)

But it’s a game of constant hustling.  Because once you’re done chasing clients for business you’ve actually gotta DO the work, which then removes your time to sell more clients, which creates a void once you’re done with the work, which makes it necessary to go chasing clients for business again, etc!

Because most copywriters get caught up in this cycle, they never really take the time to build their own funnel.  And even if they do, training and managing others to do the work is an entirely different skill set which they need to master.

Now, you may have heard top copywriters can command $25,000 to $50,000 or more per letter PLUS residuals.  Well, that IS true, but it’s true in the same way the very best major league baseball players get multi-million dollar salaries.  Precious few people with that dream ever get to that level, and there are far, FAR more broken-hearted-ball-players out there who spend their years trying to get out of the minor leagues 🙁

Now, I’m not pointing this to depress you, but to make sure you understand the copywriter’s dilemma in the event you’ve got the disease.  I don’t want you getting caught up in a half-truth which will leave you to crash and burn later on.

SO… what’s the SOLUTION?

  1. Recognize the distinction between necessary and sufficient is a critical one to learn if you’re going to build ANY empire, no matter what skills you build it on.  Most entrepreneurs miss this and go off half-cocked in one crazy direction or another.
  2. Accept that “work once and then step back and get paid forever” must be revised to “work extraordinarily, mind-blowingly hard for a few years and then step back and get paid forever!”  Listen, I’ve supervised, worked with, coached, been coached by, and masterminded with hundreds of people playing this game.  By far the one thing the most successful people seem to know is that while you absolutely CAN build an empire which eventually runs without you, it requires a period of psychotic obsession and extremely hard work, usually for at least a year or two (sometimes more).  YES you can systematize, outsource, and delegate.  But you can’t do that until the system works… profitably!  And getting there is always a mountain to climb.  But that’s OK… it’s a lot of fun along the way, and if you pick a mountain you’re passionate about you CAN build the business of your dreams (and help a lot of people along the way too)
  3. What this means for most copywriters is to STOP DREAMING AND START EXECUTING.   Go back and look at everything which was involved in setting up my coaching business.  You are NOT one letter away from a million dollar profit… you are one letter AND all those other activities executed and optimized over a period of at least a year or two away from it.   The longer you look around for a way to escape this, the older you get and the less energy you have to get it done.  Just get on with it.  You might be exhausted and start cursing me… but the anxiety you now feel about your career path should quickly dissipate as you begin to see actual progress on what you’re building.  Life is full of trade offs and I’d trade my crazy fantasies for hard work and confidence I’m actually building my dream any day of the week.

Alternatively if you really enjoy working with clients and don’t mind making a modest income that grows by 10% to 15% per year… then at minimum SET UP YOUR OWN AUTOMATED FUNNEL so you don’t have to keep chasing clients.  You’ll gradually be able to raise your prices due to confidence in the demand for your services.  You’re a copywriter for crying out loud… if you’re not capable of researching and figuring out what to say to a particular audience, who is?

OK, you can let the darts fly now!

Dr. G 🙂

www.AllGlennsStuff.com

PS – It’s NOT really a great business decision for me to write these kinds of posts.  I don’t have anything 100% relevant to sell to copywriters at present, so I just sprinkled my other links throughout, which is NOT a strategy you should copy.  Plus, because the message within it is powerful but hard to swallow, I’ll get a higher than average unsubscribe and complaint rate.  (Fun!)

But I’m finding the longer I’m in this game, the more I want to scream the truth to everyone regardless, and the sadder I get when I realize most people just don’t want to know.  So, for those of you who get it, this one’s for you!  (And honestly, I do it for MYSELF too… sometimes I just write these things to solidify my own philosophy.  When you’re inundated by people who really don’t want to see the truth, it becomes very tempting to share their fantasy… and it’s a fantasy which, unfortunately, can cause you to waste years)

 

MP3: Is Your Smartphone Eating Your Brain?

Is your smart phone eating your brain?

I have a confession to make… I LOVE my smartphone.  I carry it with me on hikes along with about 40 Gigabytes of educational MP3s (and a little music).    I love being able to ask Siri to “call my wife”, “take me to Portsmouth”, “find movie times”, and occasionally see how much she loves me. (She’s not really so fond of the last request)

I’m more productive in many ways because she’s with me most, if not all the time.  I can check my email and respond to critical decisions when I stop for gas on a long trip.  I can easily check and update my calendar if I’m out of the office and need to schedule an appointment.  I can pay bills, FaceTime with my niece and nephew (though admittedly we do little more than make stupid faces which gets old kinda quick… at least for ME!),  look up hiking trails, quickly check the weather, and SO much more!

But I’m also aware of a problem… For a long time I’ve been a little worried that my smartphone might be eating my brain.  Oh, I’m NOT talking about the radiation and brain tumors… I’ve taken measures to protect myself from that for years now.  (Hint: Keep it at arm’s length when the cellular and data connections are active, and turn them off when you don’t need them).

But over the last year or so I’ve come to realize I’m unduly nervous when I don’t have my phone near bye.  Almost like a smoker without his cigarettes, except it’s a LOT harder to “bum an iPhone” than it is to bum a smoke!

Enter Travis Coty, copywriter and author of the upcoming book “30 Days Unplugged”   Travis apparently was a LOT more bothered about his smartphone (and general technology) addiction than I was… so much so that he actually got up the nerve to UNPLUG from the last 15 years of technological advancements for 30 days.  (Can you imagine such a thing!!?  What a lunatic!  How did he ever survive?)

Of course, being a copywriter, author, AND stand up comedian Travis documented the whole thing on a camcorder.  (Yes, he knows that’s technology too, but it was here 15 years ago so hold your horses there Bucko)…

He also did an exhaustive amount of READING–you know, like in books and stuff, not on his Kindle if you can bear the thought–about the impact smartphones, social media, iPads, etc. are having ON OUR NEURO-PHYSIOLOGY…  

And in this VERY interesting interview, you’ll hear Travis and I discuss…

  • Why his conclusion after this daring experiment is absolutely NOT to totally unplug and go back to the stone age. (If it were, the book would have to be called “Unplug Forever”, right?)…
  • The very strange reason his friends thought he was either on drugs or must have discovered a new form of meditation just 3 days after he “turned off the lights”…
  • Some very practical–if somewhat unusual–advice regarding simple steps you can take to unplug while simultaneously enhancing your productivity and movement towards life and business missions…
  • A new perspective on multitasking which might just change how you approach it. (Note: Turns out that when you look at the science, the line is drawn at more than TWO tasks, not more than one)…
  • How many of us may be inflicting an ancient doctrine of war against ourselves EVERY DAY without even knowing it…
  • The reason so many people in our society today are actually demonstrating symptoms of diagnosable  psychiatric illnesses due to real (temporary) physiological  changes in our brains brought about by the overwhelming inputs in the modern technological matrix…
  • And much, much more!

Listen, Learn, Enjoy!

The Good Dr. G

www.CoachCertificationAcademy.com

Profiting from Your Local 9 Year Old (Guest Post by Sharon Livingston)

Here’s a little something you can profit from which my wife felt inspired to write the other day after an intriguing interaction with our 9 year old niece…

I have to tell you a story about my adorable niece Sarah. She’s 9 and very active, bright, fun, but whenever you ask her what she wants to do she says, “I dunno.” Or if you ask her what she wants for her birthday, she says “I dunno.” Or if you ask her where she wants to go, she says “I dunno.” AND, she’s been doing this since she was 2.

It was her birthday a few weeks ago and she and I got to spend the day together. I took her to my favorite place for a mani/pedi. We went to pottery place and painted pottery and then I asked her what she’d like to do next – what was I thinking – and she told me to call her Mother [my sister in law] and ask her what we should do. Of course, Sis, said, “whatever the two of you want to do!” Now we know where she got that from.

So, I’ve been strategizing how to help Sarah tell me what she wants. Last week Glenn and I were scheduled to babysit Sarah and her 11 yr old Brother Ben. Before we went over, I again asked Sarah what she’d like to do. Duh! She said, “I dunno.” Well, at least she’s consistent.

Then I had a brainstorm. Sarah, on a scale of 1 – 10, where 10 is something you’d really like to do and 1 is something you really wouldn’t want to do, how much would you like to stare at a bowl of goldfish? She said, 2. Woo hoo!! I got an opinion. Then I asked her, and how much would you like to go to the movies? She said “9” OMG!!! Could this be working? And, how much would you like to stay home and work on a puzzle? “10” Wow!!! And how much would you like to go play miniature golf? “9”

We stayed home and made a puzzle, as well as danced, read Harry Potter outloud [again] and watched the Mets lose in the background.

So, research techniques REALLY do work!!! What took me so long to figure it out!!!

Then last night, Glenn and I and Laurie and the kids went to Good Karma Cafe for dinner in Exeter. Dad Sam was busy with his buds. We ordered our organic vegan fare and were about to sit down. Glenn and I like to drink a fizzy probiotic Kombucha. I got two bottles, Strawberry Serenity and Passion Fruit. I asked Glenn which he preferred. He said “either one” I said “really?” On a scale of 1- 10 where 10 is the highest and 1 the lowest what number would you give Strawberry. “6” And, Passion Fruit? “9” Ha! It works in lots of places I’ll bet.

===============

So how can we profit from this as marketers?

  • First of all, remember that consumers HATE to make decisions, so don’t make them think!  (“Thinking is the hardest work there is, that’s why hardly anyone ever does it” – Henry Ford)   I see website all over the place which require customers to “do the math”, but nobody wants to do math when they’re in a buying mood.  They’re (hopefully) entranced by your emotional appeal and swept away in their impulses.  If you make them think, they’re probably gonna say NO!
  • Second, and this might be obvious but I’ll say it anyway, when you’re doing surveys and opinion polls and you DO want your research participants (prospects and customers) to think, don’t force them into excruciating choices.  Give them an “out” by letting them express LEVELS of interest or concern.   “Which would you prefer?”, asked on it’s own, is kind of the equivalent of playing those torturous games we all used to in college where you ask someone to choose between two impossible alternatives.  (“Which would you prefer, drowning in a pool of camel urine or being repeatedly poked in the eye by an oaf with dirty finger nails?”  The answer, of course is “Neither, I’ll just slap YOU, thank you very much!”)
  • Third, don’t force yourself to write three major points for every significant essay.  If there are only two, say there are only two.  Otherwise you’ll just look silly 🙂

That’s it!

Dr. G 🙂

PS – Just a few hours until the price goes up on the Coach Certification Academy.  (Sharon and I are STILL personally teaching at this price, but not for much longer)

I accidentally shaved off my beard (And it really helped my business!)

No, that’s NOT a turtle you’re looking at… It’s ME, about 6 weeks ago, a few hours after I ACCIDENTALLY shaved off my beard. Now, I’m not a guy who shouldn’t have a beard.  I’ve had one literally since I was 23 years old. (26 years ago, by the way, as I just turned 49).  The day before my 23rd birthday my wife told me she REALLY wanted me to grow it, so I told her I wasn’t going to shave anymore, uhm… ever.

And I kept my word… Until just a few weeks ago, when I literally did shave my beard by accident. Here’s what happened… Things have been happening for me very quickly this year since launching the Coaching Certification Academy.  VERY quickly.

The only time I ever remember being busier than I am now was during my last year of graduate school during which I (a) finished my dissertation; (b) published three scholarly papers in professional journals; (c) ran the finances for what was then Sharon’s company; (d) worked full time as an intern at Nassau County Medical Center; (e) ran several reasonably intense corporate consulting jobs and (f) occasionally went to the bathroom.  All simultaneously, in one year!

You know the saying “If you want something done, ask a busy man”… I’ve really found that’s true over the course of my career, and I’ve also come to believe that when you find yourself on a train you really want to be on and things start moving FAST, you do your best to keep up. But there IS such a thing as going too fast… And you have to remember there’s really NO such thing as multi-tasking, only sequential tasking really fast.  (If you disagree, please read “The Myth of Multitasking”, and then come back to tell me if you still think I’m wrong).

I’ve also learned the hard way (when I started Rocket Clicks with Jeff 5 years ago), that putting too many clients into a new company too quickly is a REALLY bad idea, no matter how intoxicating it can be to see the sales funnel working the way it’s supposed to work. So this time around I THOUGHT I had things under control.  I set up no more than 5 classes to get things moving.  I’m teaching them all my self (with Sharon) for now so we can ensure quality, make sure the clients are happy, and really nail the system that helps them become successful.

But I apparently HAD fallen into the multi-tasking “corporate jet-set” mindset again.  And I only figured it out when, while simultaneously “trimming” my beard (like I’d done 1,000 times before), responding to yes/no emails on my iPhone, AND brushing my teeth (I kid no you not!), I happened to look up to say “Holy F____… where’s the left half of my beard?” Turns out I left the guide completely off after trimming my mustache.  (The guide is the top piece that determines the amount of hair you want to LEAVE on your face)

There, staring me in the mirror was the blatant result of getting intoxicated by growth, doing too much at once, and not being fully “present” for my life as it happened. It was a ruthless example of letting my life go by in ways I swore off of twenty years ago.

Because I really DO try to live by the dictum “If somethings not worth being present for, then just don’t do it” (Which, if you follow to it’s natural conclusion, completely preempts the multi-tasking mentality.  And by the way, it includes appointments, people, places, things, etc… everything)

Of course, with my beard half gone I said to myself “no point in looking like HALF a turtle!”…

At that point, the only sane thing to do was shave the other half off, unless I was going for that “completely psychotic” image.  (Which, I suppose, one could make an argument for) Thankfully, I have the genetics of a mountain gorilla, so today the beard is back in full swing! But as a psychologist in business, I’ve learned to pay very close attention to tiny disasters, because I’ve come to know they often foreshadow of really big ones in the making…

That’s the moment when I proactively decided to move up the date when I get other very experienced coaches to teach FOR me… When I realized I had to get out of the “Superman” mentality, because I really wasn’t invulnerable, couldn’t be everywhere at once, and, well, wasn’t 25 years old anymore. And wouldn’t you know it, all I really had to do was ask, and it hasn’t been very hard at all to find them.

Not only experienced coaches, but many very qualified, talented people who’ve really been clamoring for a chance to work with me (copywriters, programmers, sales people, facebook managers, Infusion experts, etc) Slowly but surely, it’s turning into a real business.  Not a lifestyle business, but the “Real McCoy”…

Am I still tempted to run around in a million directions like an Octopus on Roller Skates?  Sure. But I love my beard (and my business) too much to let that happen!

For what it’s worth…

Glenn 🙂

PS – Unfortunately, I did NOT accidentally shave off half of my hair line… it really is receding.  (I wish I could find the comedian who said “it’s no longer a forehead, now it’s a five-head”, because that’s what I think every time I look in the mirror)

PS – Tomorrow is the LAST day you can get into the Coach Training and Certification program before the price goes up.  And because I’ll be slowly backing away from teaching myself, the classes posted on the schedule are likely to be some of the last where we can work together directly.  (These are small, intimate groups of no more than 15 people, so unlike some of my earlier programs this is a chance to get personal attention.  About 1/2 the course is coaching skills focused while the other half is marketing)

I Have 100 Trillion Dollars and I Can Prove It

I’ve got 100 trillion dollars and I can PROVE it!  In fact, here’s a picture of it sitting on my desk:

Impressed?  Don’t be.  Because you can have 100 Trillion Dollars too!  You see a few years ago in Zimbabwe, hyper-inflation caused the rapid devaluation of currency to such a degree it became necessary to print hundred trillion dollar bills just to pay for groceries.  (I’m not making this up… it got so bad they had to abandon their currency entirely)

Today you too can buy an authentic hundred trillion dollar bill on Amazon.com for as little as 27 cents!  Why do I feel compelled to share this with you?  A few important reasons:

  • First, I want to drive home the point that money is only an idea
    It’s worth what we all agree it’s worth, and what our government manages to sustain.  And because money is only an idea, it’s not something to get truly miserable OR exuberant about… it’s just a necessity of the system.  I’ve worked intimately with many millionaires
    (even hundred millionaires) and I’ve also personally been both financially privileged AND on the edge of bankruptcy.  My conclusion?  A reasonable amount of money is a necessary but not sufficient condition for a rewarding life.  And it’s a morally neutral force… you can use it for good, evil, or anything in between.  It’s all too easy to confuse money with happiness, and just as easy to confuse the lack of it with misery.  Neither is true unless you make it so, and you suffer needlessly when you do.  We’ve all got to master money while becoming wary of it’s power to obsess us on both extremes.
  • Second, I’d like to neutralize the power of the “I Fart Money” approach to sales.
    I think it’s fine for marketing educators (I don’t like the term “guru”) to share what they’ve done as long as it’s true and lawful… and it’s very difficult to sell in this space if you don’t have an “I Fart Money” back story of some kind.  But at the same time, I’ve gotta say it’s truly unfortunate how starry eyed people become when they see big numbers.  It tends to foster the fantasy that money will solve all your problems, the belief that money is all that matters, and the not-so-smart business practice of obsessing about people’s income when it only represents ONE side of the ledger!  (Seriously… I’ve experienced so many “other sides” of “I Fart Money” businesses given my position that I can say with complete confidence that knowing a businesses gross income is virtually meaningless)
  • Last, I wanted to illustrate how marketers can get an audience’s attention with dramatic statements WITHOUT having to support them with dramatic claims. Remember, the definition of “hype” is a promise without proof… so if you can’t prove your claims you shouldn’t make them.  But that does NOT mean you can’t find outrageous and interesting ways to engage your audience, then bridge this attention to something more meaningful and valuable.

Speaking of value, there are still a few spots left for the Coach Training and Certification class which meets on Mondays at 9 AM Eastern.  If you’re interested, please sign up today, or call the number on the site with questions.

A few things to note about this class in particular:

  • This will be the last class for which we offer the $99.83/mo payment option. We are doing this as an experiment and need to let the first 30 or so people play out for the full term to be sure it’s economically viable for us. So we’re going to (at least temporarily but possibly forever) close down that option for new enrollments in just a few days. (Existing clients on that plan needn’t worry)
  • Secondly, Sharon and I are STILL teaching these personally. We’re aiming to step back from this role in a month, or at minimum to raise the prices on our personally taught trainings (while Certified Professional Coaches who know our system step in at the lower end).  I’m not sure exactly when this transition will occur, but if you’re interested in being trained by me personally, it’s best if you get in now
  • Of course, the $500 Early Bird Discount deadline for the class expires in just a few days…

Long story short, if you’re interested, please sign up today or call the phone number on the site with questions.  (If you’ve got a more detailed questions you prefer answered by email you can also just submit the contact form on the site above)

Won’t you join us?


In Just 12 Weeks You Can Become a Certified Professional Coach, Confident in Your Ability and Fully Equipped to Grow a Thriving Practice from Anywhere Or Your Money Back!

 

 

Saying Goodbye to Old Marketing Friends…

This is probably the SADDEST blog post I’ll ever write…

And the most difficult one to get out, word by word…

In some ways, I’m not even sure I should be sharing it publicly, that’s how deep the feelings about my old marketing friend…

But there are some things you need to share in order to heal…

Some wounds that only get better when you expose them to air…

And some marketing friends who deserve public mentions and honor, no matter how much it hurts.

Because you see no matter how much I loved my marketing friend…

No matter how many millions she made me…

No matter how good she was to me…

There comes a time when she’s bound to get sick and old, and you just have to move on…

I’m talking about (I can’t believe I’m going to share this, my eyes are tearing and there’s this horrific feeling in my gut as I’m writing this)…

I’m talking about “Bertha”…

The HP Computer I’ve used for the last 8 1/2 years.

You see, way back in 2005 I realized something.  I was spending WAY too much time constantly adjusting to upgraded software, new versions of Windows, etc, and it was robbing me of being able to focus on the fundamentals.

So Bertha, myself, and the old Windows XP operating system became VERY good friends.

New versions came and went, but Bertha and I just trudged along, doing research, writing copy, making products, recording and distributing interviews, building lists, and, well, just plain selling stuff.

I got very attached.

But sooner or later even your best friends get old, and you have to be willing to let nature take it’s course.

So in December (8 months ago now) I bought a brand spanking new computer and put it on top of Bertha, figuring I’d make the switch slowly, one program at a time.

Alas, I just sat and watched the new computer… I loved Bertha just too much to let go.

But I’ve gotta say I think it’s finally time…

I’ll be 49 years old in a few weeks, and nobody thinks I’m a kid anymore.  I’ve got no excuses for trudging around the block with my old teddy bear.

Or do I?

Time will tell,

Dr. G 🙂