Category Archives: Keyword Research

PPC Volume and Cost Estimation for New Markets

I get a lot of questions regarding updates to the Volume Estimation techniques in my method for comparing and choosing new markets.  Here’s a walk through of the EXACT and most up to date method I use for doing this!

For beginners, I recommend choosing markets where the calculation shown in the video is between 30,000 and 600,000.  PPC markets underneath this volume may not be worth the effort, and those above this volume may be too brutally competitive for a newbie to make their first dollar online!

Last, these pay per click search marketing techniques are ONLY intended for use in the How To Choose Your Market method, … I use other formulas and methods for other purposes.  (If you own another product of mine and are estimating volume for other reasons, please follow the formulas therein).

Keyword Research for Adwords – Crucial Concept

Getting lost doing your pay per click keyword research? Join the crowd! Here’s how to get FOCUSED and UNSTUCK in your keywords fast:

Step One – Define Your “Bulls-Eye” Keyword Concept

Step Two – Gather “Bulls Eye” keywords using Google’s free keyword tool, but do NOT get carried away!

Concept

Step 2 – Part 2

Step 3 – Organize Your Keywords Quickly!

Step 4 – Do a quick traffic check for volume and bid prices

Step 5 – Stop and Make Your Bullseye Keywords Work!

keyword intelligence vs. market intelligence

If I haven’t said it before there’s a HUGE difference between pay per click keyword intelligence and ppc market intelligence.

Keyword intelligence is what your fifth grade daughter can figure out using standard keyword database, or the Google Keyword Tool.

Market Intelligence is the conversation people have in their head behind every keyword search … it’s the sum total of their wants, needs, and desires, expressed in the exact language of the emotions which motivate purchase in the category.

Stop obsessing about keyword intelligence and start looking for market intelligence.

For what it’s worth.