Category Archives: Market Intelligence

Outsourcing Disasters and Duplicating Failure

I’d like to make a brief, but obvious point today, because there’s something I see over and over again across dozens of students and hundreds of customers…

“Outsourcing Disasters and Duplicating Failure”

The desire to duplicate oneself and offload work is only human nature. In fact, it’s one of the strongest elements I’ve observed in the entrepreneurial mindset.

So it’s only natural that people want to COPY other sales systems, and OUTSOURCE all the work involved in building their own.

The problem comes when people don’t take the time to ensure they’re copying SUCCESS, and when they try to OUTSOURCE something they don’t really fully understand or know how to supervise.

Because here’s the secret…

The success of a sales system doesn’t lie entirely in the words on the sales page, or even necessarily in the system as a whole.    It relies much more on the understanding the writer has of the market. And since copycats can’t legally plagiarize the whole system, absent this understanding, they wind up copying an empty shell.

Moreover, it’s rare that a WHOLE system is successful. Lacking an exhaustive understanding of the market in which the system operates, people are prone to copy the failing elements just as easily as the successful ones.

In other words, many competitors are succeeding in spite of bad marketing, because just a few elements are right on target.  Without thorough research and market intelligence, how do you know you’re not duplicating their failure?

There’s also a lot of talk these days of just outsourcing your marketing, or your market research, Glenn-Style.

Now, I’m totally in favor of getting help to scale up your operations. In fact, I’ve been working through John Jonas’ materials, and they’ve helped me to hire no less than 8 people in the Phillipines now.    (You can watch the Outsourcing Webinar Replay through my affiliate link here.  John has a lot of very useful advice for hiring full timers at $300/mo, and provides some training to get them started.  I have a LOT of good experience with his hiring advice and resources, but can’t really say one way or the other about the training he provides for the outsourcers — I’d prefer you used them to do things you already do very well and just want to offload from your plate)

There’s a LOT you CAN outsource. You CAN outsource all the grunt work of setting up your automatic intelligence machine, doing some of the initial scanning of social media conversations, installing and managing your websites, installing wordpress blogs and plug ins, doing routine backups, setting up your surveys, programming scripts and databases, running through the first set of codes for your survey analysis, transcription, audio editing, video editing, article distribution, social bookmarking, data entry, a very, very rough first draft of your copywriting, and so on)

But in my opinion, you can’t outsource the STRATEGIC THINKING AND MARKET IMMERSION necessary to succeed in a project, especially in today’s competitive adwords auctions.

Somewhere along the way, if you want to build a REAL business, you’re going to have to spend a few hundred hours immersed in the market yourself.

Because no one’s really going to care about it like you do.

And because without doing this, you’re NOT going to pick up the subtleties which allow you to connect with the market above and beyond  your competitors.

You simply won’t know what your customers “smell like”, and they’ll sense your templated, outsourced approach.

Because prospects in any market can “smell” honesty, integrity, and passion when it’s poured into a project.

In my experience, the people who try to outsource strategic thinking and market immersion wind up with MORE work, not less, in the long run, because their systems simply don’t perform.   (You CAN partner with someone to champion a market for you, but only if they’re tested and proven in their entrepreneurial and strategic thinking abilities… and if they’ve got enough upside potential and skin in the game to make it worth their while)

A long time ago, I heard Brian Tracy say “if you want to make a mark in your market, make 100 phone calls to prospects and I promise you you’ll never look back”

At the time, I was starting a psychology practice in the midst of the collapse of  indemnity insurance (doctors could no longer get so easily reimbursed for their high session fees as the big companies cut off the gravy train).   My colleagues were all terrified, complaining, and going broke.

What did I do?

I made a few hundred phone calls to every psychologist, psychiatrist, counseling center, etc. I could find on Long Island.  I asked them if they had any patients they were having trouble working with.  I asked how I could help them.  I asked if I could volunteer to see clients for free at their clinic for a day.   I asked if I could work for them in any capacity whatsoever.

I also set up focus groups and individual interviews with people considering seeing a psychologist or counselor.

18 months later I had a private practice with 65 patients. (By the way, for any psychologists considering advertising, one of the critical insights was that no one looked for psychologists, only for counselors, ’cause “you’ve gotta be sick in the head” to see a shrink, “but everyone needs a little counseling sometimes” )

Why?    I knew what the market wanted cold.  I had more connections than any of my peers.   I WENT THROUGH THE IMMERSION EXPERIENCE.

I’ve got several coaching students now who are really getting the value of this.

One of them spent the bulk of this year doing low-end consulting with literally hundreds of people looking for help with a particular software program.   He’s now set up a lucrative PPC lead funnel in this VERY competitive space, and I’ll be utterly shocked if he doesn’t have a million dollar business in 18 months or less.

Another one got so psyched about immersion, he decided to make 1,000 phone calls to prospects in his market.  ONE THOUSAND.   Then he developed a training system based on his experience.  (I can’t imagine anyone else’s training system in that very, very competitive market could possibly be any better.  I can’t imagine any prospect not instantly sensing this after just a little exposure to his materials)

Moreover, both of these gentlemen are NOW in the ultimate position to leverage themselves and outsource their work.   NOW they can replace themselves, and begin building multi-million dollar enterprises.

I guess what I’m saying is,  we’re all in such a hurry to get away from the market, most of us never get into it deep enough to truly succeed.

And so we look for the short cuts…

And wind up copying failure, or outsourcing things we don’t really understand.

I’m not invulnerable to this…  I’m human too, and always fighting a tendency to get lazy.  (Plus, when you get a little money and can easily afford the help, it’s easy to think “I’m above this now”)

But when I look back at my successes, the #1 thing they all had in common were a passionate immersion period in the market, right there in the trenches with the customers and competitors.

Have YOU really immersed yourself in your market?

Something to think about,

G 🙂

Get in the Club Already, Huh? |  Get Step by Step Hand Holding and Motivation to Do It |  Blueprint for Beginners

“So Little Time, So Many Liars” (Recorded Consult with Glenn)

Know the biggest problem we face as internet marketers?

LIARS.

A Darwinian economy creates ruthless temptation to lie, exaggerate,  distort, and mislead.  And the PPC auction puts that on steroids.

Every time you look at the results of a split test you’re faced with a moral dilemma.   Because the majority of the time, strengthening your claim beyond what you can actually deliver raises your click through and conversion.   And sadly, outright lying raises it stratospherically.

Of course, the smart marketer knows that lying creates only trial, not repeat. (It can also lead to being married to a big smelly guy named Bubba, and spending a lot of time lifting weights in the yard)

So what’s an ethical marketer to do?

I’ve known Chuck Batson for years, have had dinner with him, and in my judgment he’s one of the most ethical marketers around.  Chuck  operates in a market you’d think is more traditionally known for honesty and compassion… the vegetarian/vegan/raw-food world. (Which means, you know… he refuses to eat fried kittens and stuff, no matter how good they taste)

But he’s up against LIARS too.

Thankfully, he used my old How To Double Your Business course (predecessor to the hyper-responsive club) and found an honest way into the market, but he’s only making a few bucks and because he works full time as a programmer, he can’t seem to find the time to expand.

I really like Chuck, respect his values, and appreciate what a dedicated customer he’s been for almost 4 years.

Listen carefully and you’ll learn a few things about dealing with the Liars in your market too!

Dr. G 🙂

PS – Chuck asked a few very valuable questions towards the end about the difference between free and paid content.  It’s definitely worth listening to the answer if you’re following my model.

Glenn Club |   Coaching |  A to Z Product for Newbies |  Advanced Adwords Seminar

Hidden Dangers of a High Conversion Rate

Hi Again 🙂

Today I’d like to talk about a subtle distinction in marketing strategy which often gets obscured by the ruthless focus on increasing click through and conversion. Surprisingly, we might not always want these metrics to be as high as humanly possible.

It all comes back to what we’re trying to accomplish in our businesses in the first place.

I don’t know about you, but I’m trying to cultivate repeat customers, ravenous for what I’ve got to offer, eager to ascend to higher and higher value products and services, respectful of my customer service team, and interested in referring me to prospects of similar quality.

Moreover, I’m interested in developing a core FOCUS in my business.  Since I can’t be everything to everyone, I want my customers to share certain core values with one another and bond to me because of them…

That way my back end development is  crystal clear and I can keep my resources focussed.  I can also  move relatively quickly to introduce higher end products and services which will please the majority of my customers, rather than becoming fragmented into segments which drain my resources and prevent the development of anything spectacular.

Getting a high CTR and Conversion rate is only useful to me to the extent it serves these ends, and actually a distraction if it does not.    And because increasing these metrics beyond a certain point necessarily entails convincing more and more ambivalent people to purchase (remember–the most ravenous people in your market will buy from even poor advertising if they trust you… good advertising is about convincing less interested and more skeptical people), it’s something worth thinking about very seriously.

The point is, single-minded  focus on CTR and Conversion in the absence of STRATEGY (e.g., WHO are you trying to attract, who are you trying to repel, and why) may waste your advertising dollars on prospects who engage in TRIAL BUT NOT REPEAT.

You can also wind up attracting customers who burden your support team with complaints, threaten your merchant account with chargebacks and refunds (not something to dismiss lightly given the Visa/MC shakeup this year), and most importantly, diversify your customer base too broadly to allow you to effectively develop back ends and maximize customer value!

Now, from most of the advertising I see online, I’d say the vast majority of vendors in AdWords don’t really get this.  Or perhaps they don’t care because the math works for them, at least for the moment.

But, especially in a PPC environment where auction prices continue to rise, transactional thinking just isn’t going to cut it in the long run for your business.  You need to build on stone, not sand.

Let’s work through a real life example.

I have a friend who’s daughter has a debilitating condition called “Myasthenia Gravis”.    When I type this into Google, the FIRST link on the left hand side is for Wikipedia, and in the very first paragraph it says “there is no known cure”.   Subsequent organic links confirm this, though many offer hope of relief and cautiously optimistic treatment.

Here are two of the first page ads I see:

Now, I’m sure we could all jump in and talk about how to improve these ads, but that’s besides the point.

The point is the “Myasthenia Gravis Cure” ad is almost certainly getting a higher click through rate.

And if they’re carrying through their promise of a cure to the landing page (I didn’t review), they’re probably getting a higher conversion rate as well.

And I’ll bet you they’re making more money (a lot more) ON THE FRONT END TRIALS.

But are they building a business? Are they cultivating loyal customers? Are they producing evangelists for their products and services who will bring more high quality, loyal customers at zero cost? Do they have true back end capabilities? What about customer service problems? Merchant account issues?

If they’re promising a cure when there really is none (and then just dealing with the refunds because the math works out for them), I’d venture to say not!

In fairness, there MAY be a cure we don’t know about. The sites on the left may be wrong.  Maybe this “Cure” site really DOES have something special and in that case, more power to them for getting out there with full force.

But if not, what they’ve got is a temporary income stream, not a business. They’ve got a good ad, not good customers.

If they were my client I’d actually advise them to cut their click through rate and conversion, and go with  something more like the second ad instead.  It might not be as strong in creating trial, and the cost per initial sale would certainly be higher… but it would fill their business with grateful, loyal customers, higher long term values… and all the other good things above.

Now, the only way YOU can do this is if you REALLY know who you’re going after in the first place. And that’s where MARKET INTELLIGENCE trumps keyword intelligence, every time.

Because if you know the unique conversation in the prospect’s mind behind each keyword search (every keyword really is a unique conversation)…

If you know with confidence which keyword conversations define your center of gravity…

Then and only then can you begin to write your ads to attract hyper-responsive customers, repel the riff raff, and keep Google happy in the process. (Remember, PPC IS A THREE WAY JOINT VENTURE… you’ve got to provide value for Google, your prospects, and yourself… if any of the three loses, the system doesn’t work)

Which is the essence of Dr. Glenn’s Golden Rule #2:

“Sell Distinct Advantages to Hyper-Responsive Customers
Using Their Emotional Buying Language… And Actively
Repel Everyone Else”

And if you’d like to have confidence that you’re doing that  better than anyone else in your market, it’s definitely time for you to join the club!

Hope it helps,

Dr. G 🙂

PS – In keeping with this post, let me please say that unless you’re already operating a very profitable online business, you won’t get rich in the next few months using the hyper responsive marketing club.  It’s not even within the realm of possibilities.  But you WILL learn a way of strategic thinking which is different than what anyone else teaches online, and which is linked to a step by step approach which will last you a lifetime!  join the club


5 Unusual Books Every Marketer Should Read

As a marketer, you’re probably used to being urged to read classics like the Robert Collier Letter Book, Cialdini’s “Influence: The Power of Persuasion”, Joe Sugarman’s “Advertising Secrets of the Written Word”, etc.

All great books.

But how will you get a competitive advantage if all you read is what YOUR competitors are reading?

Here are 5 unusual books from my psychology background with direct implications for us as marketers :

  1. Making Things Better by Making Them Worse“: (Alan Fay).    Why?  Because marketers tend to become constrained by their own thoughts.  It’s VERY easy to become myopic and stuck in your own head while you’re looking for the “right” answer, but it turns out, one of the best ways to find the right answer is to look for the wrong one!   This is a psychological treatise, not a marketing book, but it’s very valuable for marketers
  2. Rational Recovery (Jack Trimpney).    Why?  This book will sensitize you to the fact that an entire industry, in fact an entire country can be factually wrong, yet get dramatically swept away with a philosophy or “truth”.   The vast majority of the world now supports the 12 step model of recovery, yet there’s really NO scientific evidence for this model.  It succeeds due to it’s viral nature.  (Please Note: there ARE very valuable things going on in the recovery movement… the point here is that everyone has assumed evidence which simply doesn’t exist). Similarly, there are marketing “facts” which everyone assumes and passes on due to their viral nature and simplicity.  “Your prices must end in $7s” (I’ve often  seen round numbers do MUCH better), “You should test everything” (there’s a significant cost of testing in both time, money, and effort which is sometimes outweighed by what you can accomplish more quickly and less expensively with intuition and research), etc.
  3. Cats Cradle”  (Kurt Vonnegut).  Why?  The moral of the book is “People should live by the myths which make them happy and kind, regardless of their truth”.    This has profound implications for how you think about communicating with your list.  Because every market has fantasies and wishes about IDEALIZED solutions to their problems, and corresponding REALITIES which grate against these.  Determining how, when, and why to give people the truth without losing their interest is an art form.  Think about this while you read this very entertaining, fast moving short story
  4. A Journey Through Your Childhood (Christopher Biffle):  Why?   Because marketing to your list effectively requires nothing less than fully bearing your soul… you need to know the full essence of your being, including (and perhaps especially) the powerful stories which have made you who you are.
  5. Neurotic Styles (David Shapiro):  Why?   Neurosis pervades all factions of society today, and you’ll definitely be dealing with neurotic people as prospects and customers on a daily basis.  It’s one thing to see their responses in surveys and/or listen to them in telephone interviews.  It’s quite another to know what they MEAN and how you can help them AND help yourself as a marketer simultaneously.   No one explains neurosis better for the lay public than David Shapiro… even 20 years later, this is still one of my favorites.

Enjoy 🙂

PS – I’ll be opening my business coaching practice to just a few new clients on Jan 1st, 2016.
I haven’t done this in almost three years because there’s only one of me and it’s pretty rare that anyone wants to leave.  I am doing so now, notwithstanding the above, because I’ve become a little rusty in working with NEW people, but find myself responsible for training and certifying other business coaches to do this… it seems only right.  This may be the VERY LAST time I open for new business coaching clients… so if you’re interested, well, now’s the time.  Click here to read more

My 10 Most Important Business Insights This Decade

As the decade draws to a close, I’ve been reflecting upon what I’ve done and learned in the last 10 years of my life. I thought it might be helpful to share my most important insights, year by year.  Just right click this link to download Glenn Livingston’s 10 Most Important Business Insights This Decade

Now, while I have your attention, I thought you might like to know I’ve invented a new marketing weapon…  the SINGING TESTIMONIAL.  Listen to Tom Mcllelan below please for an example.  Tom’s a personal coaching student and an excellent marketer and consultant in his own right (anyone thinking of working with him, please know I endorse this, you can reach him at www.GrowthClick.com).

How much more powerful is something like this as compared to a plain old transcript of what he said?  (Below is sung to the tune of “Oh Danny Boy”):

“Oh Dr. Glenn my ads my ads are selling

From low to high

You saved my landing page

The survey’s done

And now the leads are buying


‘Tis you ‘tis you

To thank and I obey

And you came back

To help me in my surveys

And used the data

And showed me how to sell

Now I’ve escaped my cubicle forever

Oh Dr. Glenn, Oh Dr. Glenn

I thank you so!

Happy Birthday Glenn. Its Tom McLellan in Halifax, Nova Scotia.

THANK YOU so much for everything you’ve done to help me along. If only my singing was on par with the results you’ve helped me achieve, then we wouldn’t have to subject the audience to that dying moose you just heard.

Thanks again.

Bye now.”

I’ll post an article in the next week or two as I learn more about how to leverage this new weapon.  (Of course, I’ll post more of the singing testimonials too!)

Enjoy, and be sure to download my 10 Most Important Business Insights This Decade


Online vs. Offline Buyers

“Are online buyers really that different than offline buyers in my market?”

This is one of the most frequently asked questions we get from our clients and prospects.  For the surprising answer, please listen to this free mp3.

Hope it helps,

Glenn 🙂

DO IT YOURSELF

PPC DONE FOR YOU

EVERYTHING DONE FOR YOU

Consumer Language and Getting Unstuck

Peter Ryan, our Director of Sales at RocketClicks.com has been getting a lot of questions lately about how to “unstick” a project or business which is struggling.   He asked if he could have an hour of my time to interview me about these specific questions, and I told him “only if I can record it for my list”.

Here you go 🙂

My Best Thinking on AdWords, SEO, and Competitive Intelligence

Below you’ll find a FREE MP3 of an intriguing 45 minute conversation I had with my Director of Copywriting and Director of Sales at Rocket Clicks.   (NOTE: The call has been slightly edited to remove the details of our clients and their sites)

We did NOT intend to distribute this conversation, so I apologize for the speakerphone, but I thought it represented a unique opportunity for you to be a fly on the wall to see:

A) How a high-level copywriter interviews “in the trenches” sales people to elicit the benefits and objections necessary to write A level copy

B) How my thinking has evolved into a more comprehensive, yet simpler system for building a solid internet marketing structure

The original purpose of the call was for Tony to get the material he needed to develop a consultation form like the one we’ve got here, but targeted at people who wanted more than PPC management… instead desiring a more comprehensive package including market research + site design/repositioning + PPC/SEO.

You see, it’s been several years since I originally innovated and presented the How To Double Your Business process, and I’ve moved WAY beyond the advanced survey methods I originally presented.  The way I approach markets presently is simultaneously  simpler and more powerful.

1) MAKING MORE MONEY WITH FEWER KEYWORDS

The most successful of the 100+ clients I personally audited at Rocket Clicks last year (especially those who seemed to survive the economic earthquake in the fall of 2008) were   focused on many, many fewer keywords, leading me to develop a set of algorithms for choosing the smallest number of keywords likely to make you the most money.

In fact, I now believe it’s ESSENTIAL  to have a well articulated rationale for choose ONE dead-center bulls-eye keyword for your business… the one you’d advertise on if Google restricted your account to only ONE adgroup with ONE broad match keyword in it.  (The “ultimate elevator speech”).

Considerations of relevancy, volume, and bid price are essential in making this choice.

And once you know your Bulls-Eye, I think it’s also essential to define a very small set of concentric circles around it … no more than six keyword groups.  And you’d better have a good written definition of the CONCEPTUAL BOUNDARIES OF YOUR KEYWORD SET, or else you’ll wind up wasting time, money, and diluting your conversions by aiming off your “keyword archery target”


2) GATHERING MORE FREE COMPETITIVE INTELLIGENCE THAN ANYONE IN YOUR MARKET

Once you know exactly where your keyword archery target starts and ends (and why!), I’ve innovated a NEW method for leveraging social media, competitive intelligence spy tools, and RSS fees to set up one systematic and comprehensive competitive intelligence dashboard…

Then identifying YOUR SINGLE MOST IMPORTANT COMPETITOR and totally reverse engineering their web testing diary.  (I’m not just talking about the stupid PPC spy tools … I’m NOT NOT NOT talking about figuring out what web changes they made which made them successful in the first place)

3) IDENTIFYING POINT OF DIFFERENCE BENEFITS WITH A NEW 80/20 VERSION OF MY SURVEY INTELLIGENCE PROCESS

On the foundation of a more clearly defined and simpler keywords set AND comprehensive competitive intelligence, we then utilize the survey process to find point of difference benefits for the market.

4) DESIGNING YOUR SITE, COPY, AND FOLLOW UPS TO BUILD ON ALL THIS UNIFIED INTELLIGENCE

With a clearly defined bulls-eye and keyword archery target, the knowledge of who’s winning the game on that target and why, the consumer language, emotional benefits, and point of difference benefits in hand, the process then proceeds to UNIFY ALL YOUR MARKETING COMMUNICATION AROUND A  SINGULAR, WELL RESEARCHED USP.

5) BUILDING OUT PPC AND SEO CAMPAIGNS FOR YOUR VERY FOCUSED TARGET:

SEO and PPC are expensive and time consuming.   The gorillas who survive are the ones who know exactly where to FOCUS their time and money.   The new Livingston Process ensures you eliminate waste and laser focus on a hyper-responsive message for the short set of keywords which define your business.

6) OPTIMIZE YOUR CONVERSION:  Multivariate and Taguchi testing are still VERY powerful tools (always will be).  But they’re only useful when you’ve got the RIGHT INPUT to test.   The new process above ensures you’ve always got a prioritized list of options for continually bringing your business to the next level.

Enjoy the FREE MP3 below please!  🙂

ACTION OPTIONS: Do all this yourself, hire us to do for you,  or have me coach you through it personally.


Market Intelligence vs. Keyword Intelligence – The Critical Difference

Today I want to be sure you understand the distinction between keyword intelligence and market intelligence, because it’s an essential part of developing your hyper-responsive marketing message.  (Listen to the free MP3 – Keyword vs. Market Intelligence)

NOTE: If you’ve heard the audio “4 Ways to Corner Your Market” before, you’ll find it included in this one, but with an important perspective changing introduction (just in the interest of full disclosure)

You see, my opinion is that the proliferation of keyword tools on the internet today is actually making it more difficult for most marketers to connect with their prospects and customers. Don’t get me wrong, I think it’s great that you can find out search volume, bid pricing, competition levels, and which keywords relate to which other keywords, etc. But these are only things COMPUTERS can tell you.

But what’s missing from them is the single most important thing in marketing … an understanding of the HUMAN NEEDS behind those keywords.   Because you see, people hate to search.   What they really want to do is solve.   And what they REALLY want is for a loving person (like you) to solve it for them.

For example, suppose I’ve got a splitting migraine today after having had a fight with uncle.   I haven’t seen my puppies all day long, and I wish I could just run around with them, but all I want to do is go hide in a dark closet, put pillows over my head and shut out the world until it goes away.

What I really want is someone to empathize with me, to tell me something I don’t know already about how to get rid of my migraine quickly, so I can enjoy my puppies for some refreshing renewal before I’ve got to start the whole work routine over again tomorrow.

Now, if you KNEW this about me as a migraine supplement marketer, (and you really DID have something which could help me), you’d know exactly how to design your landing page, what images to use, what stories to tell, what kind of language might be most appealing to me. In fact, if you knew this, you’d be able to write a killer AdWords ad, … I’d venture to say a better one than anyone else in the market. (And I’d be right!)

This is MARKET INTELLIGENCE, and it’s something you’ll NEVER get from a keyword tool, no matter how much you pay per month or how many hours you spend mining it.   Write this on your forehead so you’ll see it in the mirror every day “Search engines don’t know what people are feeling”, and keyword intelligence tells you nothing about the “conversation in people’s heads”.

It’s MARKET INTELLIGENCE which drives hyper-responsive marketing, and it’s market intelligence which will help you cut through the clutter and eliminate the overwhelm you’re feeling about your online marketing efforts.

Because UNDERSTANDING what your market wants on just a very few keywords BETTER THAN ALL YOUR COMPETITORS is infinitely more valuable than knowing thousands of keywords and seo traffic tricks. It’s also infinitely more stable.

And it leads you to a deeper, more heartfelt connection with your customer, and a feeling that what you’re doing in the world is actually making a difference while you’re making a (rather nice) living.

Isn’t that what you want?

Now … back to my puppies!  🙂

PS – I don’t get migraines anymore, that was just for illustration, but I DO have two absolutely wonderful puppies who make my day, every day, by doing something fabulously silly, giving me a special look, or just cuddling up to me when I need it most.
Zachary

Stewie

Are you wasting too much time in AdWords?

Maximum Adwords Results in Minimum Time

Here’s the first teleseminar I promised in answer to all your questions, and it addresses the general feeling of overwhelm many people have at all the details, keywords, adgroups, landing pages, and campaigns which grow out of a typical online marketing effort.  (More teleseminars in the making … we’ll keep going until we’ve answered all your questions!)

Overwhelmed with your adwords account? Not sure if you’re spending the right amount of time on the right campaigns, groups, keywords, and reports?  How do you know you’re getting the most bang for your buck?

Here’s a FREE MP3 with Jeff Hughes, my partner in RocketClicks.com … a man who spends as much as $20,000 PER DAY of his own money in an unbelievably huge Adwords account.  Over the course of the past 4 years, Jeff’s developed a very structured and deliberate system for managing an adwords account with leverages the 80/20 principle and ensures your best thinking is applied with priority to your most important account areas … with a precision and simplicity you’ve not heard elsewhere.

I REALLY want you to list to this one … because it can dramatically improve your results and free up your time.  (You’ll hear a welcome “sigh of relief” across most of my subscribers after they go through this, I’m sure)

We’ve laid out everything you need to do it yourself in this FREE MP3

Of course, if you’d like us to do it for you, just submit the Blueprint Form at Rocket Clicks today.  (Our waiting list is only a few weeks at present)