Category Archives: Content Network

Your Marketing Center of Gravity

There’s one mistake I see people make more often than any other (in both Adwords and Organic SEO), which could be defined as not having a “marketing center of gravity”.

You may THINK you know what I mean, and on the surface, you probably do.  But when you watch the video below, you’ll see the IMPLICATIONS are much further reaching, and in many ways the opposite of what you currently think they are.

I can’t recommend you watch this one more highly (I know that’s kind of immodest, please don’t tell my Mom):

Center of Gravity Part ONE:

How to Do It Yourself | Coach with Glenn

Center of Gravity Part TWO:

How to Do It Yourself | Coach with Glenn

Google vs. Facebook – Advertising Wars

  1. There’s a LOT more advertising inventory available than what you see in Google. (Google owns search, but there are about a dozen other networks with MUCH more inventory for display advertising)
  2. You haven’t been able to get at it yet because of extremely high minimum spends (e.g. $10K to $20K/mo commitments) and because it’s much harder to target effectively …
  3. The coming war between Google (who organizes the world’s information – Web 1.0) and Facebook (who organizes and connects the world’s people – Web 2.0) really defines the differing values and changing search behavior we can expect to see in coming years…
  4. This war should open the vast traffic networks to the smaller entrepreneur (who has prepared the right tools)…
  5. To prepare for the opportunity, please listen to the free MP3 below

If you think your business might qualify for this type of advertising, please submit the paid ppc consultation request and mention this call in the comments section.   If you’re not quite ready for our services but are interested in improving your results yourself, please click here

This interview was inspired by a recent article in Wired Magazine.

Perry Marshall – All My Best MP3 Interviews

Perry Marshall EXTENSIVELY UPDATED his Definitive Guide to Google Adwords today.

To celebrate, I’ve zipped up 6 of the BEST interviews I’ve done with Perry and his office over the years into one big “Fill Up Your MP3 Player Perry Marshall Mega-Download” (there’s an important interview with Bryan Todd, his co-author too.

Perry’s NEW Definitive Guide includes intensive MULTIMEDIA modules on:

  • Affiliate Marketing
  • The Content Network
  • “Just Getting Started”
  • Information Marketing
  • Marketing in the UK
  • Copywriting (with Michael Fortin)

Here’s more specific list of changes to the Definitive Guide:

  • Over a dozen brand new chapters covering things like the Content Network, Analytics, Quality Score, and the new interface
  • Over 15 hours of brand new audio files (supplementary content included with purchase)
  • Video presentations on targeted AdWords sections (supplementary content included with purchase)
  • PDF documents and reports never released to the general public before – in other words, stuff from Perry’s private AdWords Vault.
  • Niche specific modules that elaborate on how you can specifically use AdWords to profit in your industry. (Think modules for affiliates, info marketers, etc… )
  • A brand-new “Beginner’s Guide to eCommerce” that takes Definitive Guide owners from zero to building a website, picking a niche, and launching and AdWords campaign profitably.
  • And, of course, Perry and Bryan take you deep inside the AdWords machine, crack the code and reveal how to attract millions of potential buyers in a matter of minutes at the lowest cost possible. With all new tactics and insights, they’ve completely cracked the code anew.

It also includes up to $75 in free traffic from Google for new advertisers.

If you’re marketing in AdWords, you really need to keep up with these changes (personal opinion).   You can pick it up here today

Dr. G 🙂

Increasing Content Network Impressions

Continuing our AdWords Content Network series with Jered Klima, today we’d like to focus on how to get MORE IMPRESSIONS from the content network once you’ve got a profitable campaign. (Sometimes also when you don’t… but you’re wiling to take the risk)

At the bottom of this post you’ll find a free MP3 on Getting More Content Network Impressions

You can also download the cheat sheet to go along with this interview here:
Getting More Content Network Impressions Cheat Sheet

PREVIOUS CONTENT NETWORK AUDIO/VIDEO POSTS: (Note: for convenience, all open in a new window)

  1. Cast Your Net – One of the Best Ways to Build Out Your AdWords Content Network Campaigns
  2. Watch for this New Content Network Fraud Tactic
  3. Content Network Display Ad Cheat Sheet
  4. Content Network Curse
  5. Content Network Theming Video
  6. More Content Network Gold

DO IT YOURSELF: HyperResponsiveMarketingSecrets.com

NEW COACHING MODEL:  Limited number of private slots available with me personally.

CONTENT NETWORK DONE FOR YOU:  RocketClicks.com/Management.htm

EVERYTHING DONE FOR YOU:  Comprehensive new marketing service from Rocket Clicks. Launch new markets or turn your business around faster than you dreamed possible, using Glenn’s most potent market intelligence techniques.

AdWords Conversion Optimizer – Maximum Results Secrets

This 19 minute FREE MP3 might be the newest, easiest way to squeeze more profitable traffic from your AdWords account this year.  (It’s certainly the most I’ve learned about AdWords in the shortest period of time… with the fewest obstacles and resources required to execute)

Over the past few years, AdWords has introduced progressively more granular data which provides tremendous power and potential to optimize your campaign.  Whether it’s conversion by time of day, ability to day part and adjust bids, position preference, etc., … we’re getting to the point where it will actually be possible to laser target the exact right position at the exact right time for the exact right searcher, every time.

Unfortunately, unless you’ve got a Ph.D. in data mining and analysis, it’s also fairly difficult for the average pay per click marketer to actually USE the wealth of data AdWords provides.  Indeed, in well over 100 consultations/account audits I personally did last year, I’d venture to say less than 5% of campaigns were taking full advantage.

Which is why Google introduced the CONVERSION OPTIMIZER … their black box, automated algorithm for managing all this behind the scenes for you, hands free 🙂

Unfortunately there are several intricacies of the conversion optimizer which are difficult for all but the professional AdWords manager to observe.

Which is why Nicole Nerad of RocketClicks.com (one of our high level PPC managers) compiled these 5 Secrets of the Conversion Optimizer blog post.  I interviewed her about this in the FREE MP3 below, which I strongly recommend you listen to right now. (I really, really try not to be sensational or “hypey”… so I hope you’ll recognize that if I’m this excited, there’s something real to pay attention to… I really DO think there’s money on the table in most AdWords accounts for people that follow this advice, and best of all, it doesn’t take much time or effort AT ALL, just some special knowledge and a few minutes of careful attention each day)

Hope you enjoy!

Glenn 🙂

PS – If you feel like you’re wasting too much time in Adwords which could be put to a higher and better use in your business, why not let Rocket Clicks manage your ppc accounts?

PPS – Rocket Clicks can ALSO help you achieve Maximum Profits with Minimum Risk by executing the full Livingston Research method for you.  Enter new markets –OR– turn your business around fast.  Click here for more info

New Content Network Technique – Does Cast Your Net Really Work?

The AdWords Content Network has always been somewhat of a mysterious animal to most marketers.  So much potential, so very, very difficult to manage.

But Google’s been doing an excellent job developing their content network algorithms, and recently a new “cast your net” strategy has been suggested.  We’ve been aggressively experimenting with the cast your net content network build outs, and are pleased to report it’s a VERY powerful way to gain traction, but ONLY if you really understand the way the content network works.

In this 14 minute video, Jered Klima (the Content Network Exorcist at RocketClicks.com) and I review the ins and outs of the new strategy, step by step.   Definitely worth your time.

Hope it helps,

Glenn 🙂

Part One

Part Two

DO IT YOURSELF: HyperResponsiveMarketingSecrets.com

NEW COACHING MODEL:  Limited number of private slots available with me personally.

CONTENT NETWORK DONE FOR YOU:  RocketClicks.com/Management.htm

EVERYTHING DONE FOR YOU:  Comprehensive new marketing service from Rocket Clicks. Launch new markets or turn your business around faster than you dreamed possible, using Glenn’s most potent market intelligence techniques.