Here’s a powerful marketing secret
it took me YEARS to understand…
YOU CAN’T SELL WITH
People won’t pay consistent attention to even the best information if it’s presented in a dry, matter of fact manner.
There are things I tried telling my list for years but just couldn’t get across… like the value of coding their survey data and analyzing the relationship BETWEEN the questions, because your computer can see patterns and opportunities you’ll never pick up with the naked eye.
See? You’re falling asleep already.
But in fact, above is one of my absolute BEST tricks… there are amazing relationships in survey data which VIRTUALLY NO ONE (except perhaps my staunchest egg-headed-spreadsheet fans) implemented for YEARS, no matter how many techniques I showed them, how many videos I made, how carefully I explained it in my professorial manner.
It fell on deaf ears because it was… CONSTIPATED CONTENT.
It didn’t matter that you could double your conversion rate with the information…
It didn’t matter that you could make markets profitable which otherwise seemed hopeless…
Constipated content doesn’t even sell well to constipated people.
Many of you may recall one of my first successful MP3s…
Sharon helped me tell the STORY of “putting the soul in the machine.”
You see, back in graduate school I looked down upon this one Ph.D. researcher who was observing mothers and infants with a piece of graph paper.
I may have the details a little fuzzy since it was 20 years ago, but essentially this crazy doctor was making her students record–every 5 seconds–exactly how far the mother’s face was from the infant’s and whether they were (a) gazing at each other and (b) vocalizing or cooing.
“Idiotic!” I told Sharon at the time. It’s just a form of “intellectual masturbation”… they’re trying to “get the soul inside the machine and it can’t be done!” I was SURE the mother infant bond was beyond such trivial analysis. It hurt me to my core that anyone would think otherwise… I was ashamed to be at a school where this kind of research was going on.
But you know what?
I was wrong.
Turned out those stupid 5 second tick marks predicted all sorts of things going forward, like social skills, grades in school, etc. And she was able to make concrete suggestions about distance, gazing, cooing, and general attachment for parents.
The computer had discovered patterns NO human was able to see in the most meaningful form of human intimacy we know… the mother infant bond.
She DID get the soul inside the machine.
And once I started telling this STORY, people got motivated to buy my survey research methods… in droves.
What story are you telling to sell your product or service?
It’s worth taking a few minutes to think about tonight… don’t you think?
And if you want to learn how to find the exact right story for your marketing, I’ve got two things to recommend for you tonight:
1) Get on the Total Conversion Code pre-launch list and make sure you’re watching for the free conversion webinars we’ll be doing in early March.
2) Watch carefully for the next opening in Sharon’s new multimedia marketing service. She’s swamped right now from yesterday’s broadcast (so I promised I wouldn’t give the URL again), but there’s no-one I know who can pull emotional stories out of people better than she. In fact, Stephen Covey engaged her to help with his website, and there’s a big fat testimonial from him (on the URL I can’t give you today). But you already know what a powerful force Sharon is in her interviews because you’ve heard them. And now YOU can leverage it for your follow up sequence too… OR to make products…or videos for your site, etc.
All my best,
Dr. G 🙂