As covered in a recent Rocket Clicks blog post there’s much more motivation for click fraud on the content as compared to search network in Google (and more generally in contextual advertising vs. search advertising). That’s because of the “Adsense Motivation” (site owners make money from clicks).
I asked Rob (our PPC Director) for 10 minutes of his time to review a novel approach to Content Network click fraud which everyone should be attending to, not only because it’s easily eliminated, but because it’s also easy to document and have reversed in your account.
Listed to the MP3 below.
Hope it helps,