Everyone talks about swipe files, tracking your competitors, etc. as fodder for your Adwords copywriting. All good advice.
Here’s something MUCH better …
Use a text box on your opt in page which asks about their needs and reasons for searching today, and make sure you’re recording the keyword group they came from. (Your programmer should do this, don’t ask which keyword they typed because they just don’t remember … I’ve tried!)
Examine the language, concerns, desires, and objections you see coming through that little box, and USE it in your ppc copywriting because there’s a fortune in increased CTR and conversion in this simple little technique.
Your prospects and customers can write your adwords copy for you!
Watch for an extremely powerful build on this method in a few days … a scoring sheet which helps you find on the most responsive buyers and focus on THEIR copy!