So, here’s the deal…
Sharon’s dog says I’m officially an idiot, and this time he’s right!
I’ve got 4500+ valuable entrepreneurial BUYERS, and until recently I never sent them a direct mail piece.
My only solace is I know I’m not alone…
Every day I talk to internet marketers who’ve got hundreds, thousands, or even tens of thousands of happy buyers that they’ve never mailed to.
And it’s fricking WEIRD, know why?
Because we’re warriors at heart…
We tackle the most difficult technical hurdles day in and day out…
I mean, did you ever stop to think about how many frickin’ technical things you’ve got to know, and how many companies we have to coordinate just to make a single sale?
For example, I’m about to launch a new membership site (“Make Them Buy” – bi-weekly live group webinars… watch for it please)…
And in order to do so, I have to coordinate ALL the following companies and software:
- WishList Member to run the membership site
- ClickBank to process the recurring billing and run the affiliate program
- Amazon S3 to serve the large files and video recordings
- LinkLok to secure the S3 locations from theives
- WordPress, so that I could run WishList Member
- Aweber, to integrate with the membership email list
- GoToWebinar to run the webinars themselves
- And of course, my domain registrar and web host
- Plus I have to know about 8 software packages and programming languages to put it all together (and supervise others)…
Now here’s the thing…
I’m doing ALL this to get maybe a 1% conversion from internet prospects. (Which, by the way, in order to attract will require that I advertise using several more companies and technical systems)…
But for some reason people like you and I run like the plague from simply writing a letter, licking some stamps, and taking it to the post office to get response rates up 5 to 10 times better! (Buyer mailings are like that… ask anyone who’s done it)
I dunno, maybe it’s because the lady behind the counter was mean to us when we were little. (I distinctly remember a heavy set woman with a mustache…)
Or maybe it’s just because the word “office” is in post office, and we’re all totally allergic to anything associated with a traditional work environment.
But whatever the reason…
It’s FRICKIN’ DUMB!
Which is why I’ve been working with Doberman Dan. He lived with Gary Halbert for 3 months. He ran a multi-million-dollar business via direct mail. He’s been at this for years…
And you know what?
Despite his frightening “Doberman Dan” moniker, the guy is really just a pussy cat.
This interview about how to cheat the learning curve in direct mail should really be a paid product.
The only reason it’s not is because both he and I are too busy to put together yet another package…
But I’ll probably get around to it sooner or later, so listen now while it’s free OK?
All my best,
Great Big Hairy Dr. Glenn 🙂
(Yes, I’m in a mood!)
PS – Download the direct mail piece I sent to my customers here so you can follow along with the interview. (Links to Doberman Dan’s newsletter – www.KillerNewsletter.com — in both the audio and PDF are my sneaky affiliate links of course)
PPS – How many buyers have you not been sending mail to?