I have to admit, I was a reluctant blogger because of my love of the “greased chute” model. I just didn’t want all those links distracting people from the sale, and I didn’t see what all the fuss was about. Plus, as I’m sure you all know, I regularly solicited feedback and engaged in dialogue with my market through surveys, telephone interviews, and “field research” (actually going to hang out with people).
So who needs blogs?
Turns out ME.
Seems there’s something to the “readers are buyers” philosophy, and when you continually pump out quality content organized in blog format, people get more and more involved, reading what they like.
The conversion from my blog is unbelievable, and it provides a very nice Quality Score for AdWords landing pages. (Which is what I’m seeing across the board with people who have focussed their content on relevant keyword siloes)
Plus there’s just something more spontaneously satisfying about getting your thoughts out in this format, continually referencing the comments and interactions, and knowing there are hundreds of people waiting for you to say something every day.
Not to mention blogging makes the whole podcasting experience SO much easier.
I stand corrected.
(If blogging, converting blog visitors to sales, and/or getting traffic to your blog is at all still a mystery to you, I’d highly recommend Terry Dean’s Blogging DVD package. I got through it in one long afternoon, and was up and running the next day)