Getting Out of the Low Margin Pricing Trap

A lot of businesses–particularly tradition local businesses selling a “commodity” service like pest control, accounting, psychotherapy, etc–feel their pricing structure is defined by the competitive landscape… thereby boxing them into a fairly narrow margin game.

But there are several not-immediately-obvious ways OUT of this low margin pricing trap…

And I do believe Ryan and I covered almost all of them in this interview.

Enjoy!

Dr. G 🙂

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