You might think this post would be all about what not to do while marketing your site in the Web 2.0 nexus we call “social media” … but it’s not.
You see I ran across a very interesting service yesterday called the “Web 2.0 Suicide Machine“. It’s designed to automatically erase your profiles, contacts, and posts on Facebook, Twitter, Linked In, and MySpace, and ensure you can’t log back in again.
Apparently this is a task which would take several hours if you tried to do it manually, but now you can kill your social self with just one click… brilliant. (They plug the benefit of “discovering your real friends again”)
Now, whether or not this is a good idea for a marketer really depends upon how judiciously you’ve been using social media, and what results you’ve been getting.
The majority of marketers I’ve spoken with seem to be aggressively TRYING to profit from social media, at the expense of time and energy which could definitely be put to better use in more traditional direct response efforts. (NOTE: there ARE a small minority, however, who seem to be leveraging social media, particularly Twitter and Facebook… it’s still not clear to me the exact principles and techniques they’re using which distinguish them from the riff raff… as soon as I can find someone who talks about it clearly and cogently I’ll get them for an interview!)
What I think the emergence of the Social Suicide Machine does point out is, it’s worthwhile beginning the year by asking yourself “Are you spending too much time in Social Media?” Is it possible you’re inadvertently committing marketing suicide by doing so?
What do you think? I’d really like to know!