keyword intelligence vs. market intelligence

If I haven’t said it before there’s a HUGE difference between pay per click keyword intelligence and ppc market intelligence.

Keyword intelligence is what your fifth grade daughter can figure out using standard keyword database, or the Google Keyword Tool.

Market Intelligence is the conversation people have in their head behind every keyword search … it’s the sum total of their wants, needs, and desires, expressed in the exact language of the emotions which motivate purchase in the category.

Stop obsessing about keyword intelligence and start looking for market intelligence.

For what it’s worth.

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