Marketing with Body Language

What does body language have to do with marketing?

Well, pretty much everything…

And you’d think I would have realized this sooner, seeing that I sold more than $100,000 worth of body language downloads ($14.95 at a time) during my “market to a million niches” days!

But like everyone else, I find there’s always an immense lag between my knowledge of best practices and my ability, willingness, and interest in allocating the resources to execute on them all.  (My friend Bill Harrison calls this your “Marketing Wall of Shame”… which is a long list of things you know would definitely make you more money if only you could get them done!)

Anyway, here’s what you need to remember most…

Body Language = Empathy, Empathy = Trust, and Trust = Necessary But Not Sufficient Condition to Make the Sale!

Do me a favor and read this headline (for my new coach training program) all by itself:

“In Just Twelve Weeks You Can Become a Certified Professional Coach, Confident and Secure in Your Ability to Grow a Thriving Practice from Anywhere…Guaranteed!”

Not bad, right?  Especially if you’re an insecure coach-to-be who hasn’t yet done a single session and has no idea where to get their first client!

But now click here and tell me what the difference is

MUCH more of an emotional impact, right?…

  • Because you know WHO is behind the promise…
  • Because my smile and gentle gaze tells you I’m confident I can provide this…
  • And because my forward leaning body and posture indicates I’m sincerely  interested in doing so…

So many of my students complain of how difficult it is to amass PROOF of their claims…

Yet they forget that the central reason proof is so important is to create TRUST…

And body language is another way we can do this. (Note in the example picture linked here again for convenience that you know NOTHING about my background, credentials, or anything else which would constitute proof in the more traditional sense… yet isn’t it just SOOOOO much more trustworthy?)

Food for thought, no?

Yes!

All my best,

Dr. G 🙂

PS – I’m going to have to cease operating my live “Make Them Buy” conversion webinars club as of May 3rd (the last event) due to time constraints.  However–and I can’t endorse this highly enough–Terry Dean’s conversion club is less expensive, and in many ways BETTER than what I was providing.  While I bring research and psychology into the mix for an unusual perspective, Terry’s just been straight out studying and coaching copywriting and internet marketing for 17 years now… he is MY go-to-guy when I’m stuck to make something convert, and I’ve been paying him $600/mo for personal service for 6+ years now.  GlennSaysMentor.com is my affiliate link… grab your spot THIS WEEK please because Terry’s leaving some special issues in the downloads section as a bonus as a favor to my people!

PPS – Make Them Buy members will not be charged again.  Contact support if you have any questions.


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