On Thursday, I woke up to a blog comment informing me that I had achieved a first page ranking for the term “ugly fat bastard”
Now it turns out this was actually good news (created by an enthusiastic reader sharing one of last week’s posts about YouTube SEO with some interesting anchor text based upon some self-deprecating humor I utilized in the MP3 on that post), but it brought up a good point for me…
It’s not my goal to be offensive…
But I’ve learned over the years that if I’m not WILLING to offend anyone, it’s extremely difficult to write or record ANYTHING worth talking about.
Thus I’ve got many posts with unusual titles, and hard hitting (though compassionate) straight talk within them. For example, you may have enjoyed (or been offended by) some of my more offensive posts:
- The Cockroach Conversion Secret
- Are You Willing to be Hated?
- Constipated Marketing Secrets
- I Am Ugly, So Very VERY Ugly
- It’s Better to Sweat in Training Than to Bleed in Battle
- The Strange Psychology of Money
Some people have even told me they were offended by posts I considered entirely innocuous, like “Marketing With Your Bald Spot“, “4 Things I No Longer Believe“, or “Human Nature and Your Marketing Mindset”
But here’s the point..
If I had NOT risked offending people… indeed if I had not deeply offended hundreds (if not thousands) of people, I would NOT be where I am today.
I wouldn’t have had the chance to deeply connect with the entrepreneurs who make my life as rich as it is.
I wouldn’t have gotten the feedback I needed to grow as a marketer (and as a person)…
I wouldn’t have been able to kick-start Rocket Clicks, build the hyper-responsive club, get my video seo agency going…
And instead of being a nerdy-geek-marketing-psychologist with thousands of customers and a brilliant audience for the hundreds of things he has to say each year–the good, the bad, AND the ugly…
I’d just be a nerdy geek.
Which is not to say that’s the end of the world (more power to geeks!)…
But how much richer is my life, for the simple willingness to risk offending you?
SO… Have I offended you yet?
Onwards and Upwards,
Dr. G 🙂
PS – This week, I decided to open up a few extra coaching slots now that I have completed the Total Conversion Code project. I’ve got 2 slots left, and my slightly-less-ugly counterpart Ryan has 2 as well. So please click here now to read about how you can get coached by a real ugly bastard with a damn strong track record of success.