My Dog is Better Than Your Dog

I know you’ll say this is thoroughly obnoxious, but I’ve got a strong marketing point, so please hear me out…

MY DOG IS BETTER THAN YOUR DOG!  (Really he is)

In his eleven and 1/2 years on this planet…

  • He’s kept me company while climbing  the highest mountains…
  • He’s been by my side in the depths of anxiety and financial despair…
  • He’s never even considered biting anyone (not sure he knows how)
  • He’s brought suicidal teenagers (and their moms) out of their deepest depression by doing nothing more than “knocking” on my office door and cuddling up to their knees…
  • He’s learned to open doorknobs…
  • He’s completely overcome his separation anxiety…
  • He’s taught me (and countless others) how to smile in a whole new way…
  • He’s kept me warm when the heat failed in January in New Hampshire…
  • He’s sniffed out a fire before it started…
  • He’s accepted a younger brother without fuss (well, OK, without too much fuss)
  • He’s helped me get to sleep many nights when Sharon was traveling…
  • He’s made me tens of thousands of dollars by letting me feature his picture in various specials and internet offers…
  • He survived Lyme disease (just like me)…
  • And he’s still going strong after 11 1/2 years.  (I just don’t know what I’m going to do when it’s his time to pass)

When people meet my dog they say “now THAT is a good dog!”, and they really mean it.  Some people have even commented “The only way you get such a good dog is by pouring all your love into him!”  (And they’re mostly right)

See?  My dog really IS better than your dog!

“HOW DARE YOU!”, you say?

“That’s just bragging, and bragging doesn’t work in life or in marketing”

“Dan Kennedy says ‘let them say it for you'” (don’t say it yourself).

But he’s only half right…

Because if you don’t 100% believe your dog (project, business, offer, etc) is far and away better than anything and everything else out there, you’re NEVER going to get people telling you it is.

The love, enthusiasm, passion, and heartfelt 150% commitment to (and belief in) your project MUST come from you first and foremost.. to the point that you almost can’t help bragging about it, or else nobody’s gonna “feel” it or “say it for you”, despite all the best testimonial collection techniques in the world, despite all the fancy technology which gets videos on your screen for pennies, and despite all the marketing books, courses, and seminars you’ve paid for.

You’ve got to KNOW in your heart of hearts that you’ve done more work than anyone else in the market, to understand the market better than anyone else, and deliver a benefit nobody else can (or will) deliver.

If you’re not willing to get out there and tell everyone how much better your dog is than theirs… why should anyone buy it?

So, how good is your dog?

(Go on, tell me, I really want to know!)

Dr. G 🙂

www.HyperResponsiveMarketingSecrets.com

PS – In the near future, I’m seriously considering “going dark” for two years to concentrate on serving the mental health community with my marketing skills.   (I’m getting older and feel a need to make more of a contribution… plus frankly, I spend way too much time TEACHING and not nearly enough time DOING these days… it’s becoming a little bit of a burden). Not saying 100% yet this is what I’m doing, but if and when I do I’ll be taking my products off the market and only existing customers will be able to access them… so consider this fair notice.  (To head off concerns, existing coaching clients needn’t worry)

Comments

comments