Emotional Marketing Wife Loses Mind

My wife has officially lost her mind.  She just sent me this picture the hygienist took with her phone while she’s in the dental chair (seriously … I just got the picture via email):

Sharon’s been kind of dental-phobic for years and she’s doing some pretty serious work this week.  Apparently she talked the dentist into letting her bring the dog in for comfort.  (I swear by this particular dentist by the way)

Now the thing is, there’s a VERY VERY STRONG EMOTIONAL MARKETING LESSON in this post for pay per click marketers.   But it’s not obvious.

Can you guess what it is?

Leave me your COMMENTS below … I’ll post the answer tomorrow!
(I’d also be interested in everyone’s best CAPTION for the picture)