The AdWords Content Network has always been somewhat of a mysterious animal to most marketers. So much potential, so very, very difficult to manage.
But Google’s been doing an excellent job developing their content network algorithms, and recently a new “cast your net” strategy has been suggested. We’ve been aggressively experimenting with the cast your net content network build outs, and are pleased to report it’s a VERY powerful way to gain traction, but ONLY if you really understand the way the content network works.
In this 14 minute video, Jered Klima (the Content Network Exorcist at RocketClicks.com) and I review the ins and outs of the new strategy, step by step. Definitely worth your time.
Hope it helps,
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