Proof Hiding Disease

Do you or a loved one suffer from Proof Hiding Disease?

Proof Hiding Disease (PHD) is a tragic illness which spreads from marketer to marketer faster than a stud rooster in a chicken coup…

You know what I mean…

PHD is that disease which makes you say “I think I’ll bury my accomplishments on my About page,  because that’s where nice, proper people with good breeding put them.  We can’t be bothering the prospect with good reasons they should trust me… it’s just not polite”

(As opposed to plastering it all over the page and near every claim… like I do on www.HyperResponsiveMarketingSecrets.com for example )

PHD is that creepy feeling that makes you forget to screenshot your Facebook or Twitter account when someone says something cool about you or your product…

It’s that sick feeling in your gut which prevents you from organizing your publicity mentions…

Or talking about your successes…

Or implementing a testimonial gathering system…

Or shooting that product demonstration…

Or holding a free seminar just so you can get people raving about your product or service ON VIDEO.

Yes, Proof Hiding Disease is very real indeed, and it’s costing our economy millions.

Go.  YES YOU.  Right now!…

Dig through your site for hidden proof and move it front and center to back up your claims.   It’s probably the #1 thing you can do to bump your conversion this month…

And if you’re like most marketers I’ve met, I’ll bet my left testicle you’ve got some powerful proof, sitting buried somewhere polite people wouldn’t think to look.

Come back here and tell me what you did OK?

Dr. G :-)

PS – One of the things which drove my success more than any other was gathering any and all proof about ME over the years, even if it seemed irrelevant and I had NO  idea how I was going to use it.

For example, I did a lot of surveys back in the late 80s and early 90s about weird and diverse topics like “Who calls 900#s?”, “Are fat people happier?”, “Do smokers have trouble eating cheese?”, “what’s your money personality?”, etc.   Whenever I’d get any press (sometimes they were feature stories, but lots of times they were just one liners), I’d xerox it for my files and add “his work has been covered in ____” to my CV.  Before I knew it I looked like a giant, and I could say so on any project I was working on.    And people stopped asking for references on the large projects… all because I got me cured of that pesky proof hiding disease.

GO!  YOU!  Now!  :-)

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