Say What You Hate and the Money Will Follow

You’ve heard the phrase “do what you love and the money will follow”, right?

Well I’m not so sure it’s true.

I DO think you should do what you love.

I wholeheartedly think you should do what you love, and work every day to orchestrate your life so you DO less of what you hate to do.

I’m just not sure everyone can get people to pay them for doing what they love…

Rather, I don’t think doing what you love is SUFFICIENT to make money.   I’ve yet to figure out how to get people to pay me to go hiking… it’s not that I absolutely couldn’t, but a life of mountain hiking doesn’t make the money magically appear.

But you know what IS almost like magic?

Saying what you hate…

Opening your window and shouting “I’ve had enough and I’m not going to take it anymore!” (Movie reference for all you old farts out there)

Now I suppose I should qualify this…

You’ve got to hate something with a GOOD reason (which disqualifies bigots, racists, etc… people who, by the way, I abhor!)

And it’s got to be something you really want to fix in the world… WAY over and above the money you can make when you do.

But if you can find that certain something you hate…

Something desperately wrong with the world that nobody seems willing to take a stand on in that special, special way…

If you can be that voice of contrarian reason in the market that is constantly screaming “This is wrong!  Why is nobody talking about this!??”…

And you simply park yourself on a soap box (blog, press releases, newsletter, facebook, twitter, etc) and start ranting REGARDLESS OF THE MONEY…

Well I can virtually guarantee you’ll marshal a tribe ready to pay you to further the cause.

If you take some time to read this blog you’ll see that I often wrote the posts more because they HAD TO BE WRITTEN than for any strategic, money making purpose.   Oh, I DO add plenty of strategy, and the more I get to know my market, the easier it is to blend the two… but the truth is, I often write because I can’t NOT write…

It’s almost like a sickness…

I’m sick to death when I see people losing a fortune because they didn’t do their research, or didn’t do it the right way…

I want to throw up when I look at people chasing shiny objects in this market rather than learning marketing PRINCIPLES…

I’m fed up with people looking for easy, fast ways to make money when the truth is the ONLY way to build a solid, secure, and reliable business is to WORK. (The big fat internet marketing secret is that there are NO secrets.  Everyone who makes good money online consistently–EVERYONE!–had to work really, really hard, at least until their systems were set up)…

I’m disgusted by what passes for emotional marketing these days, which is nothing more than psychobabble, when the truth is what “pressing people’s emotional hot buttons” really means is meeting their human needs in a logical, compassionate, and believable way. (BTW, if you treat your prospects like they’re idiots, you’ll wind up with an idiotic business… why is no-one else talking about this?)

And I’m exhausted from being the “merchant of truth” at my bank account’s expense. (It’s SOOOOO much easier to sell “easy”)

But I keep on writing, recording, making products, salesletters, coaching programs, etc….

Why?

Because if don’t, well, then the bad guys win.

And I’m living proof that if you start ranting and keep ranting, amazing things start happening… things you’d never plan!

Speaking of which, wanna hear something really cool?

For the last month or so Ryan and I have been doing an audio series about our new favorite book “Pitch Anything.”   We did it first because we wanted to stamp in our own understanding of how his neuropsychological conversion theory applied to online marketing.  We did it because we ENJOYED bantering about it.  And we did it because we thought it DESERVED to be shared (this book is SO mind-blowingly different than the average “how to pitch” book that it really will revolutionize your thinking about marketing)

The point is, we really didn’t know how we were going to make money with it.  We DID know we felt passionate about it.

Well, guess who happened to be listening?  The guy responsible for marketing the author’s next project, that’s who.  And it turns out, he’s one of my long term students in the hyper-responsive marketing club. So now Ryan and I are not only interviewing the author, but we MIGHT be providing the online expertise in his training programs.

See what I mean?

Start ranting, keep ranting, and you’ll be amazed what happens!

(Say what you hate and the money will follow)

Glenn 🙂

PS – Know what else I hate?  People who think they don’t have enough money to spare $4.95 to try out my live webinars club.   Seriously, you really COULD build a whole business just based on the free bonuses.

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