Saying Goodbye to Old Marketing Friends…

This is probably the SADDEST blog post I’ll ever write…

And the most difficult one to get out, word by word…

In some ways, I’m not even sure I should be sharing it publicly, that’s how deep the feelings about my old marketing friend…

But there are some things you need to share in order to heal…

Some wounds that only get better when you expose them to air…

And some marketing friends who deserve public mentions and honor, no matter how much it hurts.

Because you see no matter how much I loved my marketing friend…

No matter how many millions she made me…

No matter how good she was to me…

There comes a time when she’s bound to get sick and old, and you just have to move on…

I’m talking about (I can’t believe I’m going to share this, my eyes are tearing and there’s this horrific feeling in my gut as I’m writing this)…

I’m talking about “Bertha”…

The HP Computer I’ve used for the last 8 1/2 years.

You see, way back in 2005 I realized something.  I was spending WAY too much time constantly adjusting to upgraded software, new versions of Windows, etc, and it was robbing me of being able to focus on the fundamentals.

So Bertha, myself, and the old Windows XP operating system became VERY good friends.

New versions came and went, but Bertha and I just trudged along, doing research, writing copy, making products, recording and distributing interviews, building lists, and, well, just plain selling stuff.

I got very attached.

But sooner or later even your best friends get old, and you have to be willing to let nature take it’s course.

So in December (8 months ago now) I bought a brand spanking new computer and put it on top of Bertha, figuring I’d make the switch slowly, one program at a time.

Alas, I just sat and watched the new computer… I loved Bertha just too much to let go.

But I’ve gotta say I think it’s finally time…

I’ll be 49 years old in a few weeks, and nobody thinks I’m a kid anymore.  I’ve got no excuses for trudging around the block with my old teddy bear.

Or do I?

Time will tell,

Dr. G 🙂

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