Tag Archives: Competitive Intelligence

The Invisible Web

Did you know that there are some places online that not even Google can reach?

This is a potentially very valuable source of competitive intelligence for your business.

The thing is, search engine spiders can’t (or don’t) type in search phrases when they come upon databases. What this means for you is, there are literally thousands of catalogs, databases, and indexes you can find which your lazy competitors won’t bother to work with.

Just think “database” and add your keywords.

Suppose you sell special fish shaped trophies for fishing enthusiasts. (Hey, it’s a niche!)

Try searching Google for “fishing database”.

Here’s one I found:

http://baseportal.com

It’s a database full of individuals entering their catch information. Hmmmm … can you say “a prospect list your competitors didn’t think to look for?”

Much more to come …

G ūüôā

PS – We’re compiling all your survey responses and planning our tele-seminars and articles … thanks for your input!

Adwords Delusions

Here’s a fascinating observation about Adwords you’ll only hear from a shrink raised in a family of 17 psychologists, psychotherapists, and social workers.

You see, while your Dad was telling you ghost stories and taking you to baseball games, MY Dad was telling me a fascinating story about a study completed in a “mental institution” (I hate the term) the year I was born.

In 1964, at the Ypsilanti State Hospital in Michigan, Milton Rokeach wanted to see if it was possible to treat delusions by forcing them to “auction for space” against one another. ¬†He noticed it wasn’t uncommon for men to present at the hospital claiming to be Jesus Christ. Rokeach reasoned if he put’m all together, they’d have to realize it was impossible for ALL of them to be Jesus, so the delusions would collapse.

He arranged to have 3 of them in the same therapy group. ¬†But it didn’t work.

Or at least, it didn’t work the way he thought it would … the delusions persisted. (As an interesting and totally tangential aside, you can never REASON someone out of a delusion … delusions are dealt with and resolved in FORM, not substance … what you see in the movies is total prairie poop)

Anyway, instead of giving up their delusions when confronted with the truth of each other’s presence, these men molded themselves to allow for the existence of each other … they decided to form a “Society of Christs”. There personal identities were too precious to sacrifice.

Instead, they paradoxically found they could reinforce each other as friends.

Now … if you think this was just a psychology lesson you’re missing the point. (Also, I hope this doesn’t have to be said, but I’m not making any religious arguments or statement here)

Many of my students come to me at first very, very concerned about the intense competition in the Adwords auction.

They believe it will be next to impossible to carve out a unique space for themselves in a market which is “already sewn up”. But this reasoning follows the same logic Rokeach was convinced of at the outset of his study … and fails to recognize the propensity of humans to make room for a multitude of individuals offering fairly similar stories and presentations, and the innate tendency to artfully adjust one’s “plumage” to attract attention in a competitive environment.

Now I’m not saying it’s easy, or there’s not a process involved which takes some time (e.g. getting into the traffic stream, adjusting your bid, split testing a dozen or so ads, etc), but I am saying what Rokeach observed is the same thing we see in Adwords all the time …

There’s usually room for 3 vendors to tell the same story in just slightly different ways …

Which makes the whole thing just a little less frightening, don’t you think?

For what it’s worth,

Dr. G ūüôā

PS – I just have to say, I really LOVE being able to finish my day like this. (I had a very hard day today). I love that you read this far, and seriously considered what I had to say. I love that you continue to give me a chance to be significant in your life. I love that wherever you are and whatever you’re doing, at this moment my thoughts are connecting to yours, and maybe, just maybe, changing your emotional state. Thank you. (Really… thank you).

PPS – Rokeach’s odd book (a detailed account of the study) is still in print if you’re so inclined to look it up.¬†

Hyper Responsive PPC Search Marketing

There are FIVE reasons pay per click search marketing is evolving to center on around the hyper-responsive PPC searcher:

1. The 80/20 rule means one out of 2,000 PPC visitors really matters online

2.  PPC searchers look for real points of difference, and the hyper-responsive ppc searcher knows this better than anyone

3. Hyper Responsive Pay per click visitors have huge BS detectors, so if you can satisfy them, you should satisfy your entire search market

4.¬† Hyper responsive ppc visitors are the best ones to give you the right pay per click BUYING LANGUAGE … the words you need to convince searchers to take out their credit cards and pay!

5. Hyper responsive marketers can help you estimate your ppc costs.

Watch this pay per click search marketing video to understand more!

Part 1:

To Lear More: Hyper Responsive Marketing Secrets

Part 2:

To Lear More: Hyper Responsive Marketing Secrets

Pay Per Click Tools – My Favorite

Your competition has already spent
thousands testing keywords and ads …
why re-invent the wheel?

Watch this short video
and you’ll quickly see how to…

  • NARROW DOWN THE FIELD OF¬†COMPETITORS TO THOSE YOU REALLY NEED TO WATCH:¬†Find out who actually maintains successful campaigns¬†for months at a time¬†(know who to emulate and who to ignore)

  • GET THEIR COST PER CLICK: Estimate how much it’ll cost you to get into a market, or successfully maintain a presence on a given keyword. ¬†Your competitors have already tested this ¬†… why not just look at their numbers?

  • LEGALLY STEAL THEIR BEST PERFORMING KEYWORDS AND ADS: Hmmmm … why would anyone want to see a competitor’s best performing keywords and ads?¬† Get a running start on the market by leap-frogging their hard work!

  • WHAT ARE YOU COMPETITION’S BEST AFFILIATES DOING?: Identify your competitor’s MOST SUCCESSFUL affiliate ads, follow up systems, and landing pages … see which of their strategies are already working.¬† (You can get a list of the contact info for their best affiliates too … just in case you’d like to have them promote YOUR product)

Click here for the trial offer