Display advertising is probably the most underutilized opportunity on the content network.One excellent scenario for leveraging this is when you’ve got a successful text ad already running on the content network. To learn how to leverage this in your AdWords account, please right click and download the MP3 and cheat sheet below.
The Content Network is perhaps the world’s biggest advertising opportunity AND simultanously the most difficult to use because targeting is done by THEMES, not keywords. Here’s the EASIEST way to ‘get’ content network themes and develop your adgroups with little effort!
This is a follow up AdWords MP3 to the previous Content Network call “The Content Network Curse” with our resident Content Network Exorcist.
The content network is the largest advertising network in the world. Unfortunately, it’s also the most misunderstood. In this NEW 25 minute interview, you’ll hear an emerging leverage point for improving your ROI and profit volume from the content network … enjoy!