The Math of Customer Retention

Customer retention is one of the most overlooked profit centers in any business which offers repeat product and service values.  In fact, a 5% difference in customer retention can be the difference in the survival or failure of your business.   And the bigger your business gets, the more important customer retention really is.

Below is a little video I made for you illustrating the importance of retention for a membership site, but don’t be fooled into thinking it’s not relevant to you just because you’re not running one.   Customers are the most valuable (and only real) asset in any business… have a quick look and download the spreadsheet below:

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