About fifteen years ago when my ex-wife was consulting for Novartis, she got one of the doctors she interviewed to do a singing testimonial for a particular drug she was researching. That video made the rounds at Novartis and got her more exposure in the company than perhaps anything else.
Well, I’ve kind of ignored the power of the singing fan testimonial for a long time…
Until Stephanie Padovani insisted on submitting one… below! (What could a singing testimonial do for your business? They’re not that hard to get – just ask your list to upload them to YouTube!)
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