What’s that? Do I hear some of you in danger off in the distance?
Are there too many money-sucking-conversion-leaks on your website?
Well there are 12 WORDS WHICH CAN FIX MOST OF YOUR CONVERSION PROBLEMS:
Fear not! Today’s post and accompanying MP3 is something most marketers can quickly take advantage of…
And it all starts with something Perry Marshall told me about 8 years ago…
“If your sales process isn’t working, break it up into pieces” – Perry Marshall.
I think Perry first told me this over lunch in 2005…
And those words have rung in my ears ever since.
The vast majority of marketers forget just how mistrusting, frightened, and paranoid the average consumer is online. And hey, if the internet has proven ANYTHING it’s this: just because you’re paranoid doesn’t mean people aren’t out to get you!
The consumer is reinforced for developing mistrust, fear, and paranoia online because even if the majority of vendors are trustworthy (and maybe only 1% truly out to scam you), when you multiply 1% by the sheer numbers of vendors on the internet the truth is you find a scam around every corner.
We live in a world where it’s sane to trust people only to the extent that they’re PROVEN trustworthy…
NOT “trust until people prove otherwise”…
Especially with internet vendors.
Know what the implication is for marketers?
You’ve gotta work a LOT harder to earn every little bit of trust along the way.
- You can’t assume people will scroll down your page, you’ve gotta earn it…
- You’ can’t assume people are ready to buy, you often have to get the opt in first…
- You can’t always assume people are ready to opt in, you frequently have to earn their trust with valuable content, proof, and the look and feel of your site first…
- And you can’t even assume people are willing to CLICK. Instead, you’ve gotta earn the right to pull them deeper into your site by being sure to cover the “3Ps” above the fold (problem, promise, and proof!)
Listen to this intriguing interview I did with Ryan Levesque all about Using Micro-Commitments to Increase Web Profits…
And if more than 20% of you don’t find at least one HUGE conversion leak in your sales funnel by the time you’re done I’ll shave my big hairy beard off! (Note: I haven’t seen my own chin since literally August of 1987, and Sharon will kill me if I ever show it again–she says it makes me an Adonis–so you’d better believe I’m confident!)
Oh, and when you’re done, get your butt into my Live Webinar Club (just $9.95/mo as of the time of this post) and/or Personal One-On-One Coaching (openings available on January 1st, 2016 for the first time in three years) so you can interact with me and start plugging ALL the conversion leaks on your site!
