There’s one mistake I see people make more often than any other (in both Adwords and Organic SEO), which could be defined as not having a “marketing center of gravity”.
You may THINK you know what I mean, and on the surface, you probably do. But when you watch the video below, you’ll see the IMPLICATIONS are much further reaching, and in many ways the opposite of what you currently think they are.
I can’t recommend you watch this one more highly (I know that’s kind of immodest, please don’t tell my Mom):
Center of Gravity Part ONE:
Center of Gravity Part TWO: