Monthly Archives: April 2012

FREE SPREADSHEET: Profit from Your Own Bad Advertising

This is my second post in a series on “How to Profit from Your Own Bad Advertising”…

And today I’ve got a short (18 minute) mp3 interview with none other than THE Ryan Levesque illustrating several very specific examples…

Along with a free spreadsheet to help you implement this in your own market! (IMPORTANT: Listen to the interview first or the  spreadsheet won’t make any sense)

Last thing…

You might have noticed the new club where you can interact with me LIVE 2x/mo.  (There are also video recordings of course)

It’s selling quickly, and I’m going to raise the price next week, so you definitely should lock in your rate now (it’s only $5 for the first month!)

Honestly, this is the best deal you’re EVER going to get from me…

I’m doing it so I can bond more with my audience in a group environment without costing you a fortune.  (People keep asking for a forum, but honestly I hate those… people get so yucky-ass-stupid on them, and there’s just SO much nonsense to deal with!)

Anyway, if you’ve been around GlennWorld for a while, you know that I introduce my products and services at a low price in order to prove the concept, gather market intelligence about the buyers quickly, and then I steadily raise the price.  (You might wanna copy this philosophy by the way… because it frickin works)

You also get two crushing bonuses immediately when you join (1) Maximum Sales Bumps in Minimum Time – a collection of the BEST sales bumping techniques which I’ve identified as working across markets and (2) Building Your Persuasion Architecture(tm) – How to Focus on a Two Minute Verbal Sales Pitch Before You Publish a Single Page.

Anyway, why anyone would read this deep into a blog post of mine without spending $5 for live interaction AND those two bonuses is beyond me 🙂  But hey, you know, with the recession and all, you could almost buy a whole gallon of gas for that money!  (Not in Europe of course)

But seriously, if this isn’t worth $5, I don’t know what is.

All my best,

Glenn 🙂

Glenn Livingston, Ph.D.

Using Microcommitments to Increase Profits

What’s that?  Do I hear some of you in danger off in the distance?
Are there too many money-sucking-conversion-leaks on your website?


Fear not!  Today’s post and accompanying MP3 is something most marketers can quickly take advantage of…

And it all starts with something Perry Marshall told me about 8 years ago…

“If your sales process isn’t working, break it up into pieces” – Perry Marshall.

I think Perry first told me this over lunch in 2005…

And those words have rung in my ears ever since.

The vast majority of marketers forget just how mistrusting, frightened, and paranoid the average consumer is online.  And hey, if the internet has proven ANYTHING it’s this: just because you’re paranoid doesn’t mean people aren’t out to get you!

The consumer is reinforced for developing mistrust, fear, and paranoia online because even if the majority of vendors are trustworthy (and maybe only 1% truly out to scam you), when you multiply 1% by the sheer numbers of vendors on the internet the truth is you find a scam around every corner.

We live in a world where it’s sane to trust people only to the extent that they’re PROVEN trustworthy…

NOT “trust until people prove otherwise”…

Especially with internet vendors.

Know what the implication is for marketers?

You’ve gotta work a LOT harder to earn every little bit of trust along the way.

  • You can’t assume people will scroll down your page, you’ve gotta earn it…
  • You’ can’t assume people are ready to buy, you often have to get the opt in first…
  • You can’t always assume people are ready to opt in, you frequently have to earn their trust with valuable content, proof, and the look and feel of your site first…
  • And you can’t even assume people are willing to CLICK.  Instead, you’ve gotta earn the right to pull them deeper into your site by being sure to cover the “3Ps” above the fold (problem, promise, and proof!)

Listen to this intriguing interview I did with Ryan Levesque all about Using Micro-Commitments to Increase Web Profits…

And if more than 20% of you don’t find at least one HUGE conversion leak in your sales funnel by the time you’re done I’ll shave my big hairy beard off!  (Note: I haven’t seen my own chin  since literally August of 1987, and Sharon will kill me if I ever show it again–she says it makes me an Adonis–so you’d better believe I’m confident!)

Oh, and when you’re done, get your butt into my Live Webinar Club (just $9.95/mo as of the time of this post) and/or Personal One-On-One Coaching (openings available on January 1st, 2016 for the first time in three years) so you can interact with me and start plugging ALL the conversion leaks on your site!

Marketing Lessons from My Dogs

Hey, maybe this is cliche’, and I know I’m definitely not the first one to say it, but every marketing project starts with enthusiasm and passion.  If you don’t have it, it’s really WAY more difficult to get over the rough spots.

See someone do something you think you could emulate?  Sometimes even if you’re wrong, it’s worth the effort and you DO get partial credit for TRYING.  Consider the little guy in this video:

You’ve gotta believe he saw someone playing, maybe his master.

Then, during the day when his master was away, he took his time and started wailing away…

Who knows where he’ll be after HIS 10,000 hours of practice?

While I’m on the topic, there’s an MP3 interview with Sharon and I below talking about everything OUR dogs taught US about marketing… worth listening to!

For what it’s worth,

PS – Do you ever feel alone in your marketing quests?

PPS – Did you join my live webinar club for the $5 trial yet? (As of time of this posting)

The Strangest PPC Secret

OK, so here’s the strangest clickthrough secret I’ve come across in my years…

Something which has the capacity to take your prospect OUT of a competitive environment and position you as the obvious solution to their problem…

And something largely counter-intuitive, so I need you to stay with me please.

Here’s the secret…

When you’re in a high volume traffic stream, advertising to a specific demographic segment of the market can actual increase your volume of sales and overall profits, even–and sometimes especially–when that segment represents a smaller proportion of people searching.

For example, let’s suppose you’re selling a solution to stop excessive barking in dogs.  Let’s call it the “Shut Up Machine” OK?

OK.  And suppose we’re paying $1 per click for our best performing ad on “stop barking” for this ad:

CTR = 1%  Conversion = 1%
Cost Per Conversion = $100
Conversions Per 1,000 Visitors = 10

Now, let’s further suppose–and these are just wild assumptions since I haven’t actually researched this market–that the search volume in this market breaks down as follows:

  • Women Under 40 = 35%
  • Women over 40 = 30%
  • Men Under 40 = 15%
  • Men Over 40 = 20%

Common sense might suggest you’d need to keep the generic ad, because there’s no demographic which makes up the overwhelming majority of the market.  (So one might think that advertising to women only, for example, would drop our clickthrough by 35%, since women represent 65% of the search volume).

But in many cases I’ve seen this just isn’t true.    Especially if you’ve analyzed your BUYERS and found a bias therein.

For example, suppose’s buyers were 50/50 men and women, despite the fact women outnumber men 2 to 1 in search.  What this says is, men are disproportionately responsive.

Now suppose we dig even further (by surveying our buyers) and discover that 80% of our male buyers are over 40. (We’d expect only a slight bias towards the over 40 range given the search volume breakdown above) .

This tells us that men over 40 are especially responsive to our offer.  Indeed, 40% of all our customers are men over forty  in this scenario (50% of all customers are men x 80% of male customers over forty = 40% of all customers) , even though this demographic represents just 20% of the search volume.

In other words, men over 40 are twice as responsive to the generic offer.

Can you imagine what would happen to the system if you optimized it for them?

Here’s what I’d do in that situation…

I’d aggressively test optimizing a WHOLE PATHWAY for men over 40.

So we might write an ad like this:

And then we’d land them on a page with a story from a man in his 40s who wants nothing but some peace and quiet when he comes home from a hard day, finally finishes taking care of wife and kids, and just wants to relax.

We’d paint a before and after picture with that story…

And because we’d knock our visitor out with the “Holy Crap!  This is exactly for me!” experience, we’d probably get an even higher conversion rate on the landing page.  Let’s assume 50% higher.

What might the numbers look like?

This is the strangest secret…

Because often when you’ve done this kind of analysis of your buyers to isolate the most responsive demographic, you can create a situation where the CTR doesn’t drop at all.

In other words, you might be targeting a much smaller percentage of the market, but their click responsiveness makes up for their lack of presence in the market as a whole. (And even when that’s not the case, you can often make up for it with increased landing page conversion)

For example, you might see something like this:

A few important things to note:

  • Even though the CTR is the same from the PPC engine’s perspective, the truth is you’re getting a 5% clickthrough from your target audience.  You just can’t SEE that because you can’t restrict the exposure to the rest of the audience in general PPC advertising. (Sometimes you CAN do this with email buys and banner advertising, but you’ve gotta be very, very careful because advertising vendors will often jack up the price for these kind of “selects” more than the increase in responsiveness warrants.  Run your spreadsheets and know your numbers before testing this!)
  • Even though the price per click is the same, we get a bump in conversion by taking the prospect OUT of the competitive environment and re-assuring them we are the ONLY vendor positioned to meet their unique needs
  • As with so many other things in marketing, going after a “higher percentage of a smaller percentage” is so often the answer
  • There’s nothing to stop you from developing ANOTHER site for women over and under 40, etc.  in order to look for more volume with additional conversion bumps.  However, by rank ordering your customer demographics in terms of responsiveness you’ll be able to estimate the effectiveness of these efforts as compared to the time and money you need to allocate to accomplish them.  (In the example above, we found women were modestly less responsive than men as a whole.  Still, you should expect SOME increase in conversion due to the demographic segmentation (assuming you’ve studied how the product plays out differently in their lives), so it’s just a matter of math to guestimate which segments are worthwhile to pursue as such, and in what order.
  • There’s also nothing that stops you from ALSO running the generic ad if it’s profitable.  (You should test  running both a generic and a segmented ad vs. running only the segmented ad)

If any of this math was hard to follow, let me restate it in simple English…

  • If you survey your customer database, you might find you’ve got more women than men, more young people than older people, etc.
  • Compare the percentages you find in your customers to what and/or says about the demographic breakdown for search volume in your market.  (Enter a few of the top search engine ranked websites to find out)
  • If you DO find your percentages are different than what you see in Quantcast, etc, that probably means there’s a demographic group that’s MORE responsive to your offer than average…
  • Test targeting a teaser ad and landing page to THAT unique demographic and see what happens


Got get’m!

Onwards and Upwards My Fine Marketing Friends…

You can clear away SO much confusion if you’ll just take the time to master a few fundamental conversion principles.  And now you can watch me do it LIVE on site after site.  (Get started as of the time of this post for less than $5)

Dr. Glenn :-)

Your “Web Sales Hero(tm)”

PPS – Want a simpler way to increase your conversions?   Put evangelistic audio testimonials  on your site. Listen, testimonials sell, but they’ve got to be done right.   You want to support the specific claims you make in your USP with specific results obtained.  And you need to get the customer to describe their results in contagious, emotionally compelling language that BRINGS THE TESTIMONIAL TO LIFE.   (Do It Yourself |   Let Us Do It For You)

PPPS – The above example is hypothetical.  Please don’t attempt to advertise with these specific ads.

When is Crappy Advertising Actually MORE Profitable?

Q: When is crappy advertising the MOST profitable route you can take?

A: When it’s working–AND–you have bigger fish to fry!

Today’s insight is for the more sophisticated marketer…

(At least I like to think it is because I didn’t realize this until I had already burned through a LOT of cash, and the alternative is that I’m just an idiot!)

You see, when I first started building my own advertising systems, I really thought it was possible to have a perfectly optimized system.

I figured I knew how to split test, and I understood what consumers responded to in advertising…

So all I needed to do was aggressively split test every last part of my system until it was a perfectly tuned machine, making more money than anyone else’s machine on the market, and thereby becoming an unlimited traffic magnet. (Because due to the “Unlimited Traffic Theorem”,  if I’m making $3 per visitor and you’re only making $1 per visitor, I can pay you $1.50 per visitor and eliminate your reason for competing… you should just start sending all your traffic to me!)

Here’s what I didn’t take into account…


I really started understanding this when I started Rocket Clicks with Jeff Hughes about 4 years ago. (As a side note, time goes SO fast and I’m SO fricking old!  I wish I could remember which comedian said this first but when I look at my receding hairline I think “that’s not a forehead, that’s a fivehead!)

Anyway, way back in 2008 I was talking to all these entrepreneurs, constantly astounded at how much money they were making with relatively crappy advertising, seriously under-optimized AdWords accounts, and landing pages which had conversion leaks in them the size of Kentucky!

When I interviewed these people about their business, I was kind of shocked to find out that it wasn’t that they didn’t KNOW there was a problem…

They all kind of “hung their heads in shame” (metaphorically over our GoToMeeting conferences), dropped their voices and said “I know, I feel so guilty but I’ve been so busy with other things I just can’t get to it!”

But the more people I interviewed, the more I started to realize these people weren’t stupid by a long shot…

In fact, they were making BETTER prioritization decisions in their business than I was.  Because the kinds of things they were attending to were making them a whole lot more money than doubling their conversion on the front end would… at least at the moment.

How could that possibly be?  Let me give you a few examples:

Consider someone selling a supplement for prostate health with a just barely profitable front end.  Maybe they’re spending $2 per click and making back $2.10, all things considered.  Now, suppose they’re a one man shop, and so far they’re able to sell 10,000 customers per month.  Might sound like a lot, but because of the margins it’s just $1000 profit.  Certainly not enough to hire a PPC agency or conversion expert.  And worse yet, he’s at the mercy of ONE supplier with limited capacity.  So even if he COULD ramp up his sales, the supplier can’t keep up!    And he’s got customer service problems (e.g. he can’t afford to hire a team but he can’t afford not to!) so refunds are climbing.  What do to?

With seriously limited time and resources, this person’s got several options for where to put his time and resources.  He could:

  • Work on striking deals with other supplement companies to eliminate the vulnerability in the business…
  • He could work on back end products to sell to his buyers to seriously increase his margins…
  • He could build a stick sequence via direct mail to get existing customers on the continuity to stay longer…
  • He could spend a month building a better customer service system…
  • Or he could dig into AdWords, learn optimization techniques, test and optimize his landing page, in hopes of making an extra 20% to 30% on the front end.

Now, it’s not that there’s no money in the optimization…

And it should be done EVENTUALLY…

But the hard reality is that the other problems really take precedence given his capital resources and available time.    Because what good will the extra 20% to 30% be if his supplier drops out of the game, can’t keep up with capacity, or if he loses his merchant account due to too many chargebacks (from lousy customer service?)

This is why all businesses develop a long list of “guilty projects” which they KNOW would make them more money if they could only find the time and resources to do it.

And sure, you can make joint venture arrangements to solve a lot of these problems, but you can’t choose these partners randomly… finding JVs itself takes time and effort. (You’ve also gotta vet the prospective partners or you could be making more trouble than it’s worth… trust me, I learned the hard way!)


The reality of business is that it’s a constant game of priorities.

“What is the highest and best use of your time and resources this week?”

As much as I hate to say it, sometimes optimizing this or that part of your advertising system just isn’t the answer.

And even when it is, it’s rare that you have the time and resources to optimize the WHOLE THING.  Rather, you usually need to pick the point of greatest leverage where you’ve got the greatest potential for increasing your profit volume…

Like your highest end product…

Or often it IS the front end, because that increases the value of the whole system.  (Hint: most people totally ignore their email follow up system when it comes to optimization… but you can often quadruple your site traffic with a well optimized long follow up system without spending another penny on traffic!)

But there’s a bright side…

Because when you KNOW and UNDERSTAND this essential business reality…

You also know that everyone else is going through it too…

And that the best we can ever do is  (as Stephen Covey taught me) is to “organize and execute around priorities”

So throw away the “guilt” from that “guilty project list” you’ve got building in Outlook…

And just put your head down and ask yourself “What’s Next?”

Dr. G 🙂

PS – we’ve got some new options and services I’d like you to check out:

A Simple Profit Bump You’re Almost Definitely Overlooking!

Your Web Sales Hero has been THINKING HARD lately…

And I’ve figured out something SIMPLE which can bump your profits that 99% of marketers overlook…

How do I know most marketers ignore it?

Because up until very recently I overlooked it too…

And so did most of the major marketers I’m friendly with…

Know what it is?  It’s…


That’s right, file names!

Most people spend an eternity building and editing their salesletters, obsessing over the subject lines in their email, writing just the right headline, etc…. just to get people to consume a digital product.

Yet when they provide those digital files, they neglect three very critical facts…

1) The file has to be CONSUMED in order to move the prospect or customer to the next step in the ascension process and…

2) Most people don’t consume files immediately.  Most save their files to consume at a later date, which can be weeks, months, or even years in the future.  (Long after they’ve forgotten why they downloaded it!)

3) The file is not gonna be the ONLY file on the prospect’s hard drive by a long shot.

As a result, despite working so hard to MOTIVATE the consumer to purchase and download the file–or to download for free when it’s a prospecting give away–they abandon the prospect on that crucial “next rung of the monkey bars” on the path to  more purchasing.

That’s why you’ve got files on your hard drive with mostly meaningless names like…

  • SavedPhoneRecording.mp3
  • Traffic-2-12-2010.pdf
  • Teleconference-4-5-2012.mp3

What should you do instead?


It’s job is to stand out in a sea of meaningless files on the prospect hard drive, grab attention, and telegraph to the prospect “You’ve just got to consume this right now!”

Fortunately almost nobody else is using file names like this, so the job is a lot easier than standing out online.

Here are some good examples I’ve used in the past for my valuable FREE downloads (by the way, I’ve had MANY people tell me they got their first bit of traction online from this stuff over the years so if you’ve missed any of them, they’re definitely worth downloading!):

Now here’s the thing…

I dare you to download any of these and not at least open them up…

Maybe you won’t do it today…

And maybe not tomorrow…

But if I can get you to save it to your hard drive, eventually you’ll be browsing the folders in your hard drive, maybe doing a little “computer housecleaning”, and you’ll come across one of these that sticks out like a red balloon in a sea of white ones.

And then…

I’ll getcha!  (And you’ll be happy I did)

Am I right or am I right?

I’m right!

Onwards and Upwards My Fine Marketing Friends…

You can clear away SO much confusion if you’ll just take the time to master a few fundamental conversion principles.  And now you can watch me do it LIVE on site after site.  (Get started as of the time of this post for less than $5)

Dr. Glenn 🙂

Your “Web Sales Hero(tm)”

Outsourcing Tip: My Garbageman Thinks I Can’t Spell (And I Don’t Care!)

My garbageman thinks I can’t spell…


Know why he thinks I can’t spell?

Because I asked my Portuguese housekeeper (Helena) to set up a system for separating the garbage from the recycling bin, and ensuring the garbage service knew which container was which…

And you know what?

It works.

I didn’t have to go outside and explain to the garbageman which was which…

I didn’t have to take the time to write the labels on the cans myself…

I just told her what the goal was and let her set up the system herself.

And if it didn’t work, I’d ask her to fix it, I wouldn’t go talk to the garbage people myself.

So I really don’t care if my garbageman thinks I skipped my spelling homework in the sixth grade.

Because while Helena was setting up that system, I was busy building the Make Them Buy webinar club.

I let her do the $18/hr work…

…while I kept right on working on my computer doing  $1,000/hr work.

Now, I’m NOT saying you should never supervise people you outsource to…

What I AM saying is you should give them a chance to come up with their own systems…

Learn what they’re good at…

Let them have at it.

When I outsource, I do my best to match the skill-set to the task at hand, and I DO develop many systems myself… but ultimately I discover some talent and/or dream the worker has and figure out how to leverage it.

For example, I hired a guy early last year to help with market research and some basic web templates.  But I quickly learned he wanted to design comic books.   He drew villains and heroes in his spare time.

So I came up with the “Traffic Demons” which confuse and conquer my audience when they’re unsure of how to convert their visitors into prospect.  (PPC Piranhas, SEO Scorpions, Social Media Snakes, and more).   I just asked what he could do with these concepts and voila:

The bottom line is, you don’t always have to dictate the how, as long as you’re clear about the what.

Onwards and upwards my fine marketing friends…

Dr. G 🙂

PS – I actually DID skip my spelling homework in the sixth grade, but made up for it when I studied for the GREs before graduate school.   (Like my grandfather used to say “I doesn’t speak so bery menee but I does the best what I are!”

PPS – To clarify the point on PPC Piranhas, what I mean to say is that cheap clicks aren’t worth much if you can’t convert the visitors into buyers.  They’re worth even less if you add expensive management fees.  PPC traffic is great, but you should choose your ideal keyword bulls eyes carefully, then slowly use that traffic as the engine to ramp up your conversion rate without blowing through a lot of money.  Then and only then (once you’re converting visitors into customers better than others in the market) do you expand your traffic and hire a PPC agency

PPPS – Don’t fall prey to profit killing traffic monsters!   Learn how to convert your visitors with five simple principles… and watch me do it LIVE on site after site.  (Get started as of the time of this post for less than $5)

WARNING: Analysis Paralysis Man – Watch Out!

Yesterday we started talking about the kinds of  “traffic demons” people become vulnerable when they don’t understand the essence of converting visitors into customers.   Because when you just don’t know what makes a site sell, you’re extremely susceptible to thinking all you need is  more traffic (or cheaper traffic).  And this is how evil creatures like seo scorpions, ppc piranhas, and social media snakes are able to make a good living.

Unfortunately there are many more internet demons you’ll face if you don’t know the 5 simple underlying principles of conversion.  So today, let’s face off against…

Villian: Analysis Paralysis Man

Evil Motto: I’ve never met a problem more data couldn’t solve.  (Give me some money and I’ll be happy to waste weeks generating countless charts, graphs, and tables which will lead to an ever expanding list of questions, which of course will require more data to solve, etc.)”

Solution: Listen, I (Glenn) love data more than the next guy.  In fact, I spent a semester supervising graduate students at Yeshiva University on the  “multivariate analysis of human behavior” via computer models.  But when it comes to internet sales you’ve REALLY got to be careful.  Because the ability to scientifically measure internet activity can create a dangerous vortex which sucks you into a paralyzing maze of meaningless numbers.

What you want are BIG SIMPLE TESTS with PRACTICAL IMPLICATIONS. Tests that focus on the fundamental elements of conversion.   What are they?  (1) The way you describe the problem you solve; (2) the unique selling proposition you make; (3) the amount of proof you provide (and the way you present it); (4)  the specific offer you make, and; (5) the type of scarcity or reason to act now you’re using.

Screw the fancy analytics, heat maps, live-chats, uber-complex multivariate analyses, etc. UNLESS they’re designed to support a big simple test with a very clear and meaningful hypothesis.  At least until until you’ve exhausted conversion bumps from testing the fundamental elements.

Read that again (I just saved you a good year of wasted time and/or money to pay for data gathering and analysis experts!)

Listen, you can clear away SO much confusion–and easily defeat a myriad of evil internet villains–if you just master a few simple principles. And now you can watch me do it LIVE on site after site.  (Get started as of the time of this post for less than $5)

Onwards and Upwards My Fine Marketing Friends!

NEW: Live Conversion Webinars 2x/mo with Glenn.
Watch me fix conversion holes in site after site.
Get started as of the time of this post for only $5

PPC Piranha(tm), SEO Scorpion(tm), Social Media Snake(tm)
and Analysis Paralysis Man(tm) are trademarks of Psy Tech Inc.

PPS –  New “Done For You” Marketing Opportunities from Glenn…
(1) Let Us Get You More Compelling Proof
(2) The Weirdest Opportunity in the World (listen to the audio)

SEO Scorpions, PPC Piranhas, and Social Media Snakes

I’ve got a simple yet powerful warning for you today…

When people don’t understand the essence of converting visitors into customers, they start to think that more traffic (or cheaper traffic) is the solution.  But this leaves them incredibly vulnerable  to all sorts of strange “traffic monsters”.

For example, consider the SEO Scorpion, PPC Piranha, and Social Media Snake:

Villian: SEO Scorpion

Evil Motto: “All you need is free traffic and plenty of it.  (And if you’ll just give me a g’zillion dollars for SEO services, I’ll be happy to get it for you)

Solution: “Develop a site which converts visitors to buyers better than others in your market first and foremost. Then test it with paid advertising so you know which keywords contain the highest proportion of customers.  Then by all means, expand your reach and lower your cost of acquisition with a major SEO campaign


Villian: PPC Piranha

Evil Motto: “What you really need is cheap clicks.  (And I’ll be happy to buy you tons of them if you’ll pay my management fees)

Solution: Cheap clicks aren’t worth much if you can’t convert the visitors into buyers.  They’re worth even less if you add expensive management fees.  PPC traffic is great, but you should choose your ideal keyword bulls eyes carefully, then slowly use that traffic as the engine to ramp up your conversion rate without blowing through a lot of money.  Then and only then (once you’re converting visitors into customers better than others in the market) do you expand your traffic and hire a PPC agency


Villian: Social Media Snake

Evil Motto: “You just gotta RELATE and BE SOCIAL with your audience or you’re sunk.  The more tweets and facebook posts you make the better (and more money for me, heh heh heh).”

Solution: REMEMBER: socializing and entertaining makes you friends, not customers!  When executed strategically–around a point-of-difference benefit–social media campaigns CAN build your lists and increase your sales.  Just having social activity online is NOT enough (it wastes time, consumes resources, and can actually decrease your profits!)

Don’t fall prey to profit killing traffic monsters!

Learn how to convert your visitors with five simple principles… and watch me do it LIVE on site after site.  (Get started as of the time of this post for less than $5)

Onwards and Upwards My Fine Friends!

NEW: Live Conversion Webinars 2x/mo with Glenn.
Watch me fix conversion holes in site after site.
Get started as of the time of this post for only $5

PPC Piranha(tm), SEO Scorpion(tm), and Social Media Snake(tm)
are trademarks of Psy Tech Inc.

CHEAT SHEET: Supercharge Your Testimonials

This is a CHEAT SHEET I made for you to go along with the  “testimonials that sell” MP3 and transcript.

What you might not know about my darling wife is that a good part of her consulting for Fortune 500 companies over the past 20 years has involved casting and spokesperson research for television commercials for big brands (like Excedrin, etc).  She’s really developed an ear for what sells, but more importantly a PROCESS for interviewing customers to bring their testimonials to life, elicit every last benefit they derived from your product, and get them to EMOTE while describing their results.

This is information you won’t find elsewhere… I hope you enjoy it!

(NOTE: Sharon has a done for you testimonial service if you don’t wish to do this yourself)