Monthly Archives: April 2013

Marketing with Body Language

What does body language have to do with marketing?

Well, pretty much everything…

And you’d think I would have realized this sooner, seeing that I sold more than $100,000 worth of body language downloads ($14.95 at a time) during my “market to a million niches” days!

But like everyone else, I find there’s always an immense lag between my knowledge of best practices and my ability, willingness, and interest in allocating the resources to execute on them all.  (My friend Bill Harrison calls this your “Marketing Wall of Shame”… which is a long list of things you know would definitely make you more money if only you could get them done!)

Anyway, here’s what you need to remember most…

Body Language = Empathy, Empathy = Trust, and Trust = Necessary But Not Sufficient Condition to Make the Sale!

Do me a favor and read this headline (for my new coach training program) all by itself:

“In Just Twelve Weeks You Can Become a Certified Professional Coach, Confident and Secure in Your Ability to Grow a Thriving Practice from Anywhere…Guaranteed!”

Not bad, right?  Especially if you’re an insecure coach-to-be who hasn’t yet done a single session and has no idea where to get their first client!

But now click here and tell me what the difference is…

MUCH more of an emotional impact, right?…

  • Because you know WHO is behind the promise…
  • Because my smile and gentle gaze tells you I’m confident I can provide this…
  • And because my forward leaning body and posture indicates I’m sincerely  interested in doing so…

So many of my students complain of how difficult it is to amass PROOF of their claims…

Yet they forget that the central reason proof is so important is to create TRUST…

And body language is another way we can do this. (Note in the example picture linked here again for convenience that you know NOTHING about my background, credentials, or anything else which would constitute proof in the more traditional sense… yet isn’t it just SOOOOO much more trustworthy?)

Food for thought, no?

Yes!

All my best,

Dr. G 🙂

PS – I’m going to have to cease operating my live “Make Them Buy” conversion webinars club as of May 3rd (the last event) due to time constraints.  However–and I can’t endorse this highly enough–Terry Dean’s conversion club is less expensive, and in many ways BETTER than what I was providing.  While I bring research and psychology into the mix for an unusual perspective, Terry’s just been straight out studying and coaching copywriting and internet marketing for 17 years now… he is MY go-to-guy when I’m stuck to make something convert, and I’ve been paying him $600/mo for personal service for 6+ years now.  GlennSaysMentor.com is my affiliate link… grab your spot THIS WEEK please because Terry’s leaving some special issues in the downloads section as a bonus as a favor to my people!

PPS – Make Them Buy members will not be charged again.  Contact support if you have any questions.


How to Profit from Stupid Spammers

Can you make money studying stupid people?  Emphatically yes!

OK, so  for anyone who ever thought spammers were clever,  I defy you to read this brilliant piece of spam I received and maintain your opinion:

Is it really possible that anyone who hasn’t recently ingested a fistful of Quaaludes would think this was NOT phishing and mistake it for a real email? (Or has such a large percentage of the population actually begun doing regular Quaaludes that it’s actually profitable for the spammer to take this approach?)

Wouldn’t you think the spammer, who was willing to go to all this effort to risk breaking the law, would just get an editor who spoke English to edit it first?

Well, there are a few business lessons here…

  • First, it MAY BE profitable for the spammer to send out such a message because a large proportion of time-starved people  don’t read the email at all.  They just glance at the brand name/logo, click the link, and there you go. (I didn’t click to the site of course to see what idiocracy happens there because I was frightened of viruses, etc).    Lesson for ETHICAL marketers?  You’ve got to attend to BOTH scanners AND readers in your emails and beyond.  Does your message pass the blink test? (Look at it for 2 seconds then look away… what do you come away with?)
  • Further, the economics of spam only require a very, very small percentage to respond.  This is the antithesis of the targeted marketing we’re all accustomed to thinking about.  Lesson for ETHICAL marketers?  It’s worth considering whether there’s a broad, relatively untargeted traffic strategy which might work in your market.  For example, suppose you pay $2/click bidding on targeted keywords and sell 1% for a CPA of $200.   Is it possible you could find a traffic source (think banners, email, CPV, etc) where clicks are voluminous at 20 cents, but you can only convert 0.1% (same CPA… but  greater volume)…
  • Last, the majority of criminals are lazy.  In fact, I think the reason they’re criminals in the first place is because the rigors of regular societal work are too much for them… they’re looking for the short cut, or the “lazy man’s way to riches.”  Which is why I don’t worry too much when I find someone has copied my copyrighted marketing and is trying to sell with it… oh, I prosecute them, but I don’t worry too much because I know they’re looking to copy FORM, and they can’t copy SUBSTANCE.  (Lesson for the ETHICAL marketer?  Be a person of substance… make your marketing not so much about the techniques you can implement but about the person you become by doing it and–all else being equal–you should wind up on solid ground)

Anyway, them’s my thoughts for the day.

What do you think?

Onwards and Upwards (if perchance occasionally sideways)…

Dr. G 🙂

PS – I’ll be opening my business coaching practice on January 1st, 2016 for one day only,
quite possibly for the last time.  If you’ve got any interest in working with me personally, please read the letter and get on the priority notifications list now.

PPS – Nothing within this message should be taken as encouragement to spam.  Intuit is a registered trademark of Intuit, Inc.  If you see a copy of the email above I encourage you to AVOID clicking on it as it is clearly phishing.  Also, NEVER pour hot coffee on your genitals, make threatening comments in an airport, do Ethel Murmen impressions in a biker bar, and/or pee facing the wind.

www.GlennCoach.com    www.MakeThemBuy.com

Choking the Chicken for Fun and Profit

So, I have a very good, but VERY strange friend these days…

He’s a high-end copywriter who lived with a copy-writing legend we all know and love for a few months.

I find it difficult to have great copywriters for friends…

Because they’re constantly distracting me with their emails, especially their subject lines…

I mean like DISTRACTED with a CAPITAL “D”…

TODAY  I got an email with the subject line “choking your chicken” from him.

I’ve got ask you this…

How the HELL am I supposed to get ANY work done when someone I know and respect sends me an email about “choking your chicken?”

Of course I read the email, which linked to an interesting lesson about “chicken rental” offers.

So I had to ask him “how the heck do you come up with one email after the next that I absolutely, positively, have to STOP EVERYTHING to read?”…

I mean, I KNOW the formula is “Curiosity + Benefit = Eyeballs and Clicks”…

But his EXECUTION OF THE FORMULA is just soooooo damned compelling I felt like there was something I was missing.

Know what he told me?

“It’s because I enjoy it entirely too much”… and he meant it.   Apparently he bought pet chickens a few months back—(which is in and of itself, by the way, and I don’t care what kind of vegan freak you happen to be, just plain WRONG!)—and had been dying to use the line ever since.

It’s like his emails are his one chance to be evil and irreverent in his attention getting maneuvers… and then he just finds a way to link the subject line to a story, and the story to a sale.  (His email links to a compelling story about his pet chickens.)

It all start with irreverent, outright enjoyment of his evil little mind…

“I want to use ‘choke the chicken’ in an email” (heh heh heh – insert slightly maniacal laugh here)…

Then he takes that curiosity and links it to a benefit (in this case fun and profit)…

Conjures up a story to match and there you have it!

It’s sick, it’s twisted, but it works damn well.

BTW, here’s his email, reprinted with permission:

—————-
SUBJECT: chocking your chicken

I had an idea this morning.
An idea that could make you a lot of cash FAST.

Heck, if you only get a mere 20% of the results
I’ve gotten from this, it could TRANSFORM
your business… practically overnight.
My choke your chicken for cash plan is here
(hyperlinked to his pet chicken story)

————-

Anyway, if you want to study his style in more detail, he’s got a GREAT print newsletter I suggest you sign up for via my shameless affiliate link.

In the meantime, maybe we should all be asking ourselves what evil little daily thoughts WE could be using to grab attention, link to a benefit, and make some cash from our markets?

Until then,

Glenn 🙂

PS – Going forward I plan to call this email writing strategy “choking your chicken” and I give you all permission to “choke your chickens” until your heart is content.

PPS – At the end of the year last I exhaustively combed the detailed notes from my live webinars club to find the TEN BEST CONVERSION SECRETS most people were omitting from their websites.  Through Friday this week you can pick this up as aseparate product here.  (As a bonus, I asked Perry Marshall to do an hour long interview with me about the 3 most important things he’s learned in his entire marketing career… I was shocked at how much I personally learned from this!  Exclusively available in this product… coming down on Friday night)

Choosing Profitable LOCAL Markets

So, I’m pretty well known for the formula for choosing profitable worldwide niche markets…

But what if you want to choose a profitable LOCAL niche?

Ryan Levesque to the rescue.  Listen, learn, and enjoy 🙂

PS – At the end of the year last I exhaustively combed the detailed notes from my live webinars club to find the TEN BEST CONVERSION SECRETS most people were omitting from their websites.  Through Friday this week you can pick this up as a separate product here.  (As a bonus, I asked Perry Marshall to do an hour long interview with me about the 3 most important things he’s learned in his entire marketing career… I was shocked at how much I personally learned from this!  Exclusively available in this product… coming down on Friday night)