Most of you know I spend a LOT of time rank ordering the winners in paid traffic markets, then analyzing patterns to see what’s working.  Something VERY IMPORTANT has started to emerge in the last few months.  Spend a few moments looking at this picture please (especially the eyes), then scroll down and I’ll explain…

So what’s the trend?

It’s emphasizing PERSONAL CONNECTION and REAL HUMAN ONE-ON-ONE SERVICE in markets where people are overwhelmed, confused, and tired of dealing with machines…

And it’s making this clear with ginormous, lovey-smiley pictures that make the prospect feel more like (s)he’s right in the middle of a full screen video chat with you as opposed to a website.

The landing page assumes the relationship. (Read that sentence again!)

Here’s an example. (Note: I’m not an affiliate, just for illustration)

In my opinion, there are a LOT of markets where one could both take this position and leverage it with this kind of a graphical enormity.

I know, I know…

You got into this because you wanted to stop trading hours for dollars…

You want to leverage your time with products instead of human contact…

There’s nothing wrong with that goal.

In fact, you may think me hypocritical  because I don’t offer a lot of human contact in MY business. (There’s the live webinars club and a personal coaching board, but otherwise I’m very hard to reach personally… on purpose)

But, respectfully, you’re missing several important pieces of the puzzle if you think this way…

First, I DO have a truly unique selling proposition.  It’s very difficult to find someone in the internet marketing space with my particular background… the ability to teach “point of difference” benefit promotion vs. “price of entry” benefit promotion with real proof behind him…

Moreover, you should realize I had to work a LOT harder to take this “mostly info products” position in the market place.  Those of you who’ve been on my list for 5+ years know that I’ve built out literally hundreds of full interviews, cheat sheets, webinars, and other free content gifts to support the effort.  You know I’m RELENTLESS about following up.   And some of you know the power of this first hand because you didn’t purchase anything significant from me for YEARS.

And the MOST astute among you will notice that even though I don’t provide tremendous personal contact MYSELF, I’ve significantly augmented my customer value by selling personal services.  Expensive services with good ROI for the customer.

Last, behind the scenes what you’re NOT seeing (and probably never will because I’ve got partners and competitive disclosure restrictions, etc) are human service companies I’m actively involved with.

I like my model and I’m sticking to it…

But that does not mean YOU  should emulate my exact model unless you’re (a) willing and able to put the same amount of tremendous resources I have into achieving this; (b) possessed of a truly unique selling proposition and (c) cognizant that you’re climbing a bigger mountain.

Because here’s the thing…

Every entrepreneur wants to leverage computers, the internet, and information products to protect their personal time which pursuing scale…

But every consumer wants to blast through all the computerized protection to get some real, human contact.

What this means for all of you at the very minimum is that if you’re struggling in your market it’s time to ask “Is there an opening for a massive human marketing play here?”

And if so, I’d recommend you get your ginormous mug up on your site, stat!  (Along with a clear offer so people know the human service you’re willing to provide at the right price)

What says all you Glenn Heads out there?

Onwards and Upwards,

Dr. G 🙂

PS – Go ahead, I dare you.  Look at Sharon’s eyes and smiley face again above and tell me you don’t want to work with her. Tell me that pictures doesn’t tell you she’ll work her butt off to make sure you get a fantastic return on your investment.  Tell me you can honestly look at that picture and think it wouldn’t be a fabulous experience for you and your business to have her personal help.  Know what?  You can still get it at www.TestimonialsThatSell.com (And if you’re making $5,000/mo or more in your business with either a reasonable value per transaction OR a high volume of transactions, it’s hard for me to imagine why anyone wouldn’t want to bump their conversion with more of the kinds of powerful, emotionally contagious testimonials she can get for you!)