The vast majority of pay per click search marketers focus on TECHNIQUES like split testing, peel and stick, keyword research, and matching options.  Surprisingly Perry Marshall, author of  Entrepreneur’s “Ultimate Guide to Google Adwords” suggests that most beginners quickly master these Adwords fundamentals, yet are prone to ignore the REAL drivers of success.

Enjoy this 41 minute, in depth psychological interview with Perry where we discuss the true guts of Adwords marketing success:

Perry Marshall – Beyond Split Testing – Adwords Success Factors MP3