Bob Serling may have been the very first direct response marketer to whom I was ever exposed.  I think it was in the year 2,000… or maybe even in the 90s I bought one of his early set of tapes on copywriting.

So I was totally honored to get an email from him (through Perry Marshall) wanting to debate me about something I put in my auto-responder sequence several years back!   What ensued was a very intriguing 40 minute conversation in which we actually did NOT need a referee 🙂
(Even though we had somewhat dissimilar points of view going into it)

I hope you enjoy it, I know I did!