This is a CHEAT SHEET I made for you to go along with the “testimonials that sell” MP3 and transcript.
What you might not know about my darling wife is that a good part of her consulting for Fortune 500 companies over the past 20 years has involved casting and spokesperson research for television commercials for big brands (like Excedrin, etc). She’s really developed an ear for what sells, but more importantly a PROCESS for interviewing customers to bring their testimonials to life, elicit every last benefit they derived from your product, and get them to EMOTE while describing their results.
This is information you won’t find elsewhere… I hope you enjoy it!
(NOTE: Sharon has a done for you testimonial service if you don’t wish to do this yourself)