According to Jered “The Content Network Exorcist” Klima (who has managed hundreds of thousands of dollars per month), there are nuances of negative site usage and risk management on the Content Network which elude virtually all AdWords users…
Things which Google themselves point out in the depth of their documentation…
Which have dramatic implications for how you manage the content network… it’s a real paradigm shift. Without question, it’s the most valuable thing I’ve learned about Adwords this year, and it’ll only take you 15 minutes to go through.
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PS – The thematic shift Jered presents is entirely consistent with the focus of my hyper-responsive club. Essentially, you need to start thinking THEMATICALLY, which requires you to more tightly define what your entire site is about than ever before. In fact, one way of understanding Quality Score is a recognition that if you don’t take the time to clearly outline your exact place in the world of keyword conversations, Google will define it for you!
I’ve thought long and hard about the best way to define your space, then conquer it with focus and determination in Google (both Search and Content) and beyond. This is NOT a technique or a fad, but a set of principles you implement with a step by step over-my-shoulder system.
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