A few months ago I made a post about “rational purchasing consciousness” the essence of which was to underscore the need to communicate emotional benefits subtly in order to avoid harming the consumer’s desire to perceive themselves as a smart shopper.
In other words … “Show Them, Don’t Tell Them”
At that time, several people asked for more detail on exactly HOW to do this.
So Sharon and I recorded this little audio … hope you enjoy!
Dr. G 🙂