Testimonials Sell! (But Only If They’re Done Right)
Not every testimonial helps you sell. The ones that work support specific claims with specific results. And they’re expressed in compelling, emotionally contagious language…
(Note: Sharon’s now got a “testimonials done for you” service you should consider before she’s booked up!)
The truth is, satisfied customers want to help us. They really do. Because they “get it.” They know a great story about how you helped them will help you bring in more customers. And why not? You’ve made a difference in their business and their lives.
But customers aren’t copywriters. It takes time for them to think of what to say, and a lot of work to finally write it. It’s often a stretch for them that gets “back-burnered” because it’s frustrating and makes them feel inadequate…
Or else it does get done, but without the enthusiasm and specific results that make testimonials sell.
You see, even though your customers would be happy to sing your praises, they’re really not eager to write…
Plus, testimonials expose them to others, just like public speaking. Is it any wonder most businesses don’t have enough testimonials that sell?
In Today’s World Your Business is Nothing Without Proof
The internet has made prospects more skeptical than ever.
One of the best ways to overcome this is with testimonials, case studies and customer stories…
But most businesses have little to no compelling proof in their advertising. And while owners are baffled by poor sales, the #1 reason that reasonable people don’t purchase reasonable offers which genuinely would solve their problem is…
LACK OF PROOF.
Simply put, prospects assume you’re “guilty until proven innocent.” Especially today.
Well…
In this exciting audio, Sharon and I review some little known yet very powerful secrets for soliciting audio-testimonials THAT SELL.
Lean in and listen close…
And do it now…
Because this should be a breakthrough moment for you (really)…
All my best,
Glenn 🙂