I’ve had thousands of comments on my blog. But my favorite one is  from Alan Kirke who, upon seeing a picture of Sharon in a post said something like “the biggest learning is that if dude like you can get a babe like that, there’s hope for me yet”.

Which inspired me to make the little caricature above.

Of course, you’re seeing the best picture of her, and the WORST picture of me. And of course, I didn’t look like that when she married me (but she did!)

Still, it’s a very interesting point.

Joe Jackson noted in a fabulous tune from my youth  (“Is She Really Going Out With Him?”):

Pretty women out walking with gorillas down my street
From my window I’m staring while my coffee grows cold
Look over there! (Where?)
There’s a lady that I used to know
She’s married now, or engaged, or something, so I am told

Is she really going out with him?
Is she really gonna take him home tonight?
Is she really going out with him?
‘Cause if my eyes don’t deceive me,
There’s something going wrong around here

But–and for all you suave marketers out there, the point is coming  soon–this song got very popular for a VERY good reason.

Because if ONLY alpha males could find such an attractive, smart, supportive mate, then only the absolutely most fit evolutionary specimens would have any reason to hope.

But it’s simply not true.

Dudes like Alan and I take heart when they see “pretty women walking with gorillas” down our streets.  It reminds us wit, intelligence, love, and just plain hard work can catch a mate almost as well as a stunning set of biceps and abdominal muscles.

Now, go have a look around the Google Adwords Auction… pretty much any one.

Sure, you’ll find some “alpha males” in the top spots, but in almost every market you’ll also find at least one gorilla holding his or her own.  (Try monitoring the auction for a month to see who’s really winning the game)

You’ll scratch your head wondering what they’re doing there, in the midst of all the big players, how on earth did they ever scratch out that territory?

But still, there they are, plain as day, buying clicks every day for months on end.

Because “pretty women” (e.g. the most attractive customers) in the adwords auction are attracted to wit, intelligence, love, and just plain hard work (e.g. research)  too.

Which means, you’d don’t have to be a superhero to build your business.  Just willing to work a little harder and study a little more, like the big hairy dude in the picture above.

For what it’s worth,

Dr. G 🙂

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