On Friday, in response to my hyper responsive pay per click marketing video I was asked…

“How do you use this info as a super ppc affiliate when you do a huge volume – in different markets? Is there enough time to do all the research needed or do you just pick one of 2 markets to focus in on? ALso, do you focus on a market or a product? Ex. the health market is huge should you focus on a niche and only one product like arthritis or wt. loss- and in the market should you focus on one product in the market?”

Here’s the short answer …

Pick a well defined market area, study the hell out of it, become the person who knows the hyper responsive customers in that market better than anyone else, and only consider expanding once you’ve milked all the juice you can out of that one market.

Early in my career I experimented in a LOT of markets, and I built a name for myself as the “dude who went into 17 niches in a row”.

While that may be true, and it did make me kind of famous (if you can call it that in these circles), it was also an extraordinary headache, and an extremely self limiting business model.  I’m out of that game now, and I try to persuade as many brokenhearted beginners as I can to get focussed and stay focussed!

Especially as the internet evolves (and pay per click in particular has turned out to be brutally competitive), it’s really necessary to specialize, and win with determination and depth.  Hyperlinks make you hyper, and internet induced ADD is rampant.

You see it’s really not extremely hard (it’s a little hard, not extremely) to develop a 6 figure income with some experience and understanding of  how things work online.  But getting from 6 to 7 figures is MUCH harder in the multi-market model, and 8 figures is almost out of the question unless you’re tuned in on ONE.

So my advice for this person is …

1) Pick the market responsible for most of your income and focus there.  At the absolute most, make it 3.

2) Study and love the market before you fall in love with a particular product.  Product love in the absence of market understanding is death online and off.

3)  The “health” market is much, much, much, much, much too broad.  Pick a specific condition, and even a specific, reachable sub-group within that condition (e.g. women with diverticulitus) and become the only marketer who really understands them.

You can’t develop a hyper-responsive magnet without being hyper-focussed yourself.

Hope that helps 🙂