If you had to choose ONE keyword which represented your best customer, which one would it be?   If you can’t answer that in 10 seconds or less, you’re lacking pay per click search marketing FOCUS.  

Everything on the internet is indexed by keyword.  And every ppc keyword is a conversation … a unique set of desires, concerns, … and a unique mix of qualified and unqualified prospects and customers.

What’s your pay per click search marketing focus?  EVERYTHING in your business depends upon the answer to that question, whether you market online or off, because being able to answer it means knowing exactly what your business is about, at it’s very core …

If you could ONLY run ONE ad and ONE keyword and ONE adgroup to keep your business going, which one would it be?

You need to define your PPC marketing center.

I’ve got a lot more to say about your search marketing center … stay tuned!