Perry Marshall’s Right Hand Man on Emotional Marketing

Bryan Todd is  the co-author of  “Ultimate Guide to Google AdWords” and Perry Marshall’s right hand man.  (Perry’s humbly noted in the past that Bryan just might know a little more than he does about AdWords)

In this intriguing 23 minute discussion, my wife (Dr. Sharon Livingston), talks with Bryan about the more emotional side of advertising, including techniques for isolating the emotional benefits and “personas” driving click through and sales in an AdWords market.


PS – You might also want to download my previous interview with Bryan, … a summary of the 10 fundamental differences between adwords money makers and those who continually struggle  Bryan Todd Previous AdWords Interview