PPC Business = 1 out of 2000

As Adwords and other pay per click search engines evolve, only marketers who understand competitive ppc principles survive.

I believe the quintessential adwords marketing principle is understanding, reaching, and converting the Hyper Responsive searcher.  The hyper-responsive ppc search is the one customer out of 2,000.  (See this post on adwords marketing to understand why).

pay per click search marketing – mp3 download